The press conference to introduce the19th National Design Master Award,”CowParade” Creative Design Competition was held at the Eslite Spectrum Suzhou in the city of Suzhou, China on May 6, 2017.The Master Award this year highlighted its collaboration with CowParade to gather both parties together in an effort to share cooperative ideas. Three industrial leaders were invited to share their experience and craftsmanship in brand building. 球王会体育官方app assisted the Master Award sponsor in planning this press conference, and provided visual image design services. Various interesting activities were organized and left a deep impression to audiences.

Apart from introduction of the Master New Graduate Award and the competition agenda, the collaboration with CowParade attracted a lot of media attention. In this event, Chinese artists and designers showcased their creativity, brought Chinese creative ideas to the world famous IP “CowParade” and displayed the gist of the Master Award, realizing the commercial value of design.

Mr. Wang Lijiang, founder of Fountown, Ms. Leng Yuxuan, an advocate for artistic, fashionable and aesthetic life/founder of COSMO Love, and Mr. Song Yuanbo, an advocate for Chinese vegetarian lifestyle /founder of Greenology/Jujube Tree, were invited to share their personal experience and craftsmanship in brand building, which greatly inspired audiences.

In December2016, the global chained boutique hotel, Hotel Indigo, debuted in Kaohsiung. Themed on “imported goods”, Kaohsiung’s featured harbor culture, the hotel was rated as the most impressive boutique hotel design in 2016.

Hotel Indigo is a high-end boutique hotel brand of the InterContinental Hotels Group.This brand is expanding globally at a rapid speed, from Atlanta to London, New York and Chicago, and from Shanghai to Hong Kong and other cities. It has no customized brand design standard , which focuses on the neighborhood culture of the place where the hotel is located, and transfers it to its own design languages. Thus, each Indigo Hotel across the world has its unique design style.

球王会体育官方app acted as a story consultant in the design of Hotel Indigo Kaohsiung, assisting with exploration of the harbor cultural elements of Kaohsiung in order to deliver guests pleasant and in-depth experience of the local culture. Many cultural elements (e.g. custom clearance stamps, wooden crates, cans, imported goods and childhood snacks) were linked together through a well-designed storyline. The hotel architectural and interior design teams transferred these elements to a unique design language in combination of both artistic and modern design styles.

If you have a chance to visit Kaohsiung, 球王会体育官方app sincerely invites you to stay at Hotel Indigo Kaohsiung. At this elaborately designed Indigo Hotel, you can explore the local neighborhood culture in a refreshingly new prospective, and have a special and different experience.

The press conference on the new image of the 19th Dashi Award, the most influential design competition in China, was held at Shanghai BETWIN Cultural Creative Park on December 10, 2016. Apart from introduction of the future development trend and new business model of the “Dashi Award”, the press conference unveiled a new brand image and slogan, marking official release of the new image of “Dashi Award”.

As a witness of Chinese influence in design over the past 18 years, the Dashi Award this year (in its19th year) was going to make a number of significant changes with a view to transferring the design value to commercial value and training Chinese design force based on its previous experience in organizing the design competition, thus making the Dashi Award more than a design competition. For this purpose, the organizing committee of the “Dashi Award” worked with 球王会体育官方app in designing a new brand image for the “Dashi Award”. They also planned, organized and released this press conference, making it different from the previous” Dashi Award” press conferences. It’s not only a lovely sensory feast, but also a successful image communication event where the future vision and trend of the “Dashi Award” was accurately expressed

The press conference reached a climax when the new brand image of the “Master Award” was unveiled. The impressively new image was presented in animation, and attracted a flood of people to take photos and record this historic moment. With the release of the new slogan “Best Design, Best You”, the press conference came to an end. Best wishes for the Master Award, which is expected to be the most authoritative design award in China, and develop more talents for the Chinese design industry in the future.

It’s my second visit to Xunliao Bay, a beautiful place known as the Maldives of the East! With a long coastline and a vast of beach full of fine white sand, Xunliao Bay is an important resort within three hour drive from the Pearl River Delta region, and also a great place that has attracted many developers. Our client, AVIC Real Estate, is one of the few developers who have well preserved the natural landscape of coats, mountains, lakes and forests in development projects.

Yuhai is a coastal resort center developed by AVIC Real Estate in Xunliao Bay in recent years, and boasts of diversified natural landscape, including coasts, mountains, lakes and forests. There are demands for hotels providing short-term accommodation, apparent hotels and private villas for both residence and investment purposes. Thus, it’s the main task of the 球王会体育官方app team to find a proper position for the future development of Yuhai.

The key task of this project also includes exploration of the abundant natural resources and landscape of Xunliao Bay, its coastline, beach, yachts, small islands, lake cycling, mountains, fishermen and seafood as well as the local culture. Xunliao has a fairly primitive fishermen culture. People live on fishing from generation to generation, and are grateful for the sea and know how to live with nature. They have their unique fishing culture where we got great inspiration.

Since 2014, the Creative Expo Taiwan has reinvented itself with a focus on exhibition by providing a trading platform for cultural and creative products, and connecting production, sales, transport and other sections along with surrounding cultural and creative life circles, thus becoming an icon of Taiwan brands and values, more than just a trade show.

2016 Creative Expo Taiwan showcased the global trend of localization under the theme of “Savoring the Rich Eastern Culture”, presented new interpretations of Chinese quality lifestyle, brought new ideas in the exchange between the east and the west, and introduced modern eastern aesthetics to the world.

Working with GREEN-KIN, this Expo took cages with distinctive oriental style as the main design concept in showcasing each unique exhibit, rendering a visual effect featuring the past and present life, and the eastern and western styles. Ms. Stephanie Wen, famous host of “Taipei InDesign”, was also present in exhibition to have an interview with Ms. Zhang Lijun, chief designer of this Expo, who shared her unique design language of artistic jewelry works.

With a history of 33 years in Taiwan, the “Golden Pin Design Award” has positioned itself as the “global top design award for the Chinese-speaking market” since 2014. The Award aims at making the voice of Chinese design heard in the industry and advocating Chinese quality life style to the world.Each year, international prestigious design experts are invited to serve as judges for the Golden Pin Design Award, which follows the principles of fairness and impartiality, and is highly credible. Targeted at the Chinese-speaking market, the Award takes integration, innovation, functionality, aesthetics and expression as the award winning standards, and is expected to develop into one of the leading professional design awards in the world.

In 2015, the Golden Pin Design Award received 2360 entries from Taiwan, mainland China, Hong Kong, Singapore, Malaysia, Macao, Germany, Denmark, Thailand, New Zealand and other countries and regions. Among them, “Taitung Essence” stood out and won the award, as a design integrated with local folk culture and international style.This design has introduced the wonderful handicraft and agricultural products of Taitung to the international customers through brand building, logo design, package design and so on, and built a localized brand for those outstanding handicraft and agricultural products recognized by the Taitung government.

球王会体育官方app has been working with IHG as its long-term brand consultant for hotel development and other visual design projects. 球王会体育官方app designed a new image and value of HOTEL INDIGO in Greater China region. HOTEL INDIGO Lijiang, Yunnan, was officially open in July 2014. The brand culture and storyline are integrated into the details of hotel design, perfectly interpreting INDIGO’s neighborhood storyline. This brand design defines its difference with other boutique hotels, and makes the hotel the most attractive boutique hotel in Lijiang, Yunan.

Lijiang features unique Naxi Dongba culture, Jade Dragon Snow Mountain, ancient tea-horse road, Mufu Palace, etc. Boasting a time-honored history, diversified cultural and natural resources, Lijiang is one of the most attracting place in China. Among famous Chinese impression cultural shows, the Impression Lijiang, based on local folk culture, takes the snow mountain as its backdrop, and brings the magnificent Lijiang landscape to the stage at the highest place in the world with a height above3100meters.

Lijiang is a place of culture, and attracts a lot of visitors along with the investment of inns and international hotel developers. After exploring the unique local culture, 球王会体育官方app designed HOTEL INDIGO Lijiang, Yunnan, highlighting its different historic values and neighborhood features. While staying at the hotel, guests could enjoy the beauty of Lijiang, heroic caravans, and the beauty of magnificent Jade Dragon Mountain from each object and design that express the extensive heritages of this city.