PROJECT SUMMARY      |      CHALLENGE     |      RESULTS        

COSMOS Hotel Group

By means of professional brand check, 球王会体育官方app examined the brand of the COSMOS Hotel Group, and defined the brand development topic of the COSMOS Hotel Group through market exploration and brand strategy development. Based on the preliminary brand analysis and positioning, 球王会体育官方app also carried out overall design and planning for the COSMOS Hotel Group, including the Group's new logo, group profile and website, and reshaped the brand accordingly.

We build unique brand identities and imagery creating extraordinary brand experiences.

Consultation

Audit & Identify

Industry Analysis
CORPORATE ANALYSIS
Brand / Product Audit

 

Consultation
MEETINGS & WORKSHOPS
Focus Group Discussions

Strategy

Research & Analysis

Global
BRAND STRATEGY DEVELOPMENT
Corporate Strategy

 

Brand System
BRAND STRUCTURE & POSITIONING
Brand Architecture

Brand Touchpoints & Experience

Design

Design & Production

Global
BRAND IMAGE DEVELOPMENT
Corporate Image

 

Brand Identity
BRAND EXPRESSIONS
CIS Guideline

Web & Print Media

Corporate Profile

vocuis cosmos hotel brand strategy–2292px 01 2016 uai
vocuis cosmos hotel brand strategy–2292px 13 2016 uai
vocuis cosmos hotel brand strategy–2292px 03 2016 uai

Meet up the tendency of modern development.

COSMOS Hotel Group is moving towards "standardization of group services and diversification of brand ideas", which should be demonstrated in the enterprise identity image so as to be in line with the transformation and vision of the COSMOS Hotel.球王会体育官方app reserved the Chinese character "天" in the totem design of the COSMOS Hotel Group by simplifying the totem in a manner that meets up the trend of modern development to reflect the robust reliability of the COSMOS Hotel Group, and adding some creative and diversified elements to impress customers.
vocuis cosmos hotel brand strategy–2292px 14 2016 uai
vocuis cosmos hotel brand strategy–2292px 04 2016 uai
vocuis cosmos hotel brand strategy–2292px 02 2016 uai

Building consistent brand image

Continuing with brand check and positioning, 球王会体育官方app extended the brand spirit of COSMOS in identity design to conform to the current design trend. We depicted clearly the vision and mission of the Group in the brand profile and highlighted the distinction of the Group. The website is designed in a compatible way, covering many sub-brands in different markets. The design not only makes the website more user friendly, but also improves the professional image of the Group.
vocuis cosmos hotel brand strategy–2292px 01 2016 uai
vocuis cosmos hotel brand strategy–2292px 16 2016 uai
vocuis cosmos hotel brand strategy–2292px 19 2016 uai
vocuis cosmos hotel brand strategy–2292px 18 2016 uai
vocuis cosmos hotel brand strategy–2292px 20 2016 uai
vocuis cosmos hotel brand strategy–2292px 23 2016 uai

About Cosmos Hotel Group

Cosmos Hotel Co., Ltd. (hereinafter referred to as Cosmos Hotel) is a Taiwan-based prestigious hospitality provider with presence in Taipei, Kaohsiung, Hsinchu, and other cities.The first hotel run by Cosmos Hotel is Taipei hotel, located in the vicinity of M3 exit of the MRT Taipei station.
 
It owns the following brand hotels::
Cosmos Hotel Taipei (rated a four-star hotel by the Taiwan Tourism Bureau, Ministry of Transportation and Communications) : No. 43, Section 1, Zhongxiao West Road, Zhongzheng District, Taipei
Cosmos Hotel TICC: Taipei International Convention Center, No. 1, Section 5, Xinyi Road, Xinyi District, Taipei
Yaward Hotel: 1-3F, No. 39, Jiulong Village, Longtan District, Taoyuan (Taoyuan Golf & Country Club)
Taipei Garden Hotel: No. 1, Section 2, Zhonghua Road, Zhongzheng District, Taipei
Bee House: No. 57, Taiyuan Road, Datong District, Taipei/span>
Cosmos Creation – Sun Dialogue Hotel: No. 888, Section 1, Daya Road, East District, Chiayi City
Cosmos Creation – ICASA Hotel: No. 188, Zhishan Road, Xitun District, Taichung
Cosmos Spring Resort Ruisui (under planning and construction)