PROJECT SUMMARY      |      CHALLENGE     |      RESULTS    

L’ORÉAL PROFESSIONNEL

The L’oreal Color Trophy is the most prestigious annual hairdressing competition in the industry, and also plays an important part in the L’oreal Professionnel's brand and marketing strategy. The annual event was hosted to an audience of over 3,000 hair stylists, salon owners, celebrities, and the media reporters. In the beginning of 2004, L’oreal Professionnel invited 球王会体育官方app to take part in the education plan project of the year for graphic design.

We build unique brand identities and imagery creating extraordinary brand experiences.

Graphic Design

Brand Imagery

Brand Profile
BRAND COMMUNICATIONS
Product Catalogue
Education Syllabus Prospectus
Marketing Collateral
Hairstyling Tools

Brand Visuals
ENVIRONMENT GRAPHICS
Event & Space Graphics
Merchandising Graphics

Space Design

Retail Design

Space Environments
RETAIL SYSTEMS
Retail Merchandising/POS Design
Retail Displays/POS/Fixtures
Retail Environment
Retail Visuals & Graphics

Design & Construction
Retail POS Guidelines
Layout Planning
Construction & Technical Drawings
Construction Guideline
Construction Implementation

Exhibition Design

Exhibit Design

Exhibit & Expo
HAIR SHOW Exhibit
Brand Exhibit
Product/Merchandising Display
Exhibit Environment
Exhibit Visuals & Graphics

Design & Construction
CONSTRUCTION GUIDE
Layout Planning
Construction & Technical Drawings
Construction Guideline
Construction Implementation

vocuis loreal brand design–2292px 02 2004 uai

L’ORÉAL PROFESSIONNEL

L’oreal professionnel commissioned 球王会体育官方app to take part in the exploration of brand graphics design for the brand’s education program. displaying the finest european design concept with tremendous graphical detail, whilst preserving the integrity of all key visuals supplied by L’oreal professionel, were amongst the key achievements of the project. L’oreal colour trophy is the most prestigious annual hairdressing award in the industry, and is critical part of the L’oreal professionnel brand and marketing strategy. the annual event was host to an audience of over 3,000 hair stylists, salon entrepreneurs, celebrities, and the media press.
vocuis loreal brand design–2292px 04 2004 uai
vocuis loreal brand design–2292px 05 2004 uai
vocuis loreal brand design–2292px 06 2004 uai
vocuis loreal brand design–2292px 07 2004 uai
vocuis loreal brand design–2292px 03 2004 uai
vocuis loreal brand design–2292px 12 2004 uai

L’ORÉAL PROFESSIONNEL

Together with brand graphic design, L’oreal Professionnel commissioned 球王会体育官方app to develop new retail merchandising units that are to be placed in L’oreal partner salons. Innovative production and finishing techniques were used to realize the smooth flow of the structural form of the new brand merchandising units, exhibiting exquisite craftsmanship and conceptual configuration. Ingenious functionality effectively satisfies the multifaceted and complex requirements of hair styling professionals.
vocuis loreal brand design–2292px 10 2004 uai
vocuis loreal brand design–2292px 11 2004 uai
vocuis loreal brand design–2292px 14 2004 uai
vocuis loreal brand design–2292px 18 2004 uai
vocuis loreal brand design–2292px 15 2004 uai
vocuis loreal brand design–2292px 17 2004 uai
vocuis loreal brand design–2292px 16 2004 uai
vocuis loreal brand design–2292px 13 2004 uai
vocuis loreal brand design–2292px 20 2004 uai

L’ORÉAL PROFESSIONNEL

L’oreal professionnel is the world’s number 1 professional brand that invented modern hair color in 1907, and now has over 1 million partner hairdressers worldwide. l’oreal professionel is the professional products division of l’oreal paris, and is the partner of over 400,000 hair salons worldwide. L’oreal professionnel boasts a portfolio of unique and complementary brands.