Transform Award Asia 2021: Hotel Indigo Lijiang and Hotel Indigo Suzhou won the Gold Award and High commended for the Best Brand Experience Category respectively

球王会体育官方app won two awards at the Transform Award Asia 2021 conference, namely the Gold Award for the Best Brand Experience Category of Hotel Indigo Lijiang and the Highly Commended Award for the Best Brand Experience Category of Hotel Indigo Suzhou.

 

Best Brand Experience Award Video Clip：

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Best Brand Experience Gold Award Introduction: Hotel Indigo Lijiang

//youtu.be/LaHZ7viPFsY?t=630

 

Hotel Indigo Lijiang wins the Gold Award for Best Brand Experience
The stunning sensory experience of Hotel Indigo Lijiang has won the Gold Award for the Best Brand Experience Category in Transform Award Asia 2021. 球王会体育官方app deeply researched the local culture of “The ancient Tea and Horse Caravan Road” in Lijiang and discovered the most attractive local cultural elements. By connecting with the local culture, 球王会体育官方app created a rich sense of guest experience and brand story which guided the follow-up IHG executive teams to successfully transform Lijiang’s past and present into an eye-catching visual experience.

 

 

Hotel Indigo Suzhou shortlisted for the Highly Commended Award for Best Brand Experience
Hotel Indigo Suzhou was shortlisted for the Best Brand Experience Category. It drew inspiration from a picture of ” Flourishing City Gusu”, depicting the cultural prosperity of Suzhou in the Qing Dynasty. In the interweaving of the present and the past, feel the rich heritage of the ancient Suzhou city.Congratulations to Indigo Suzhou for winning the Highly Commended Award for the best brand experience.

 

 

About Transform Awards
Transform Awards is held by Transform magazine that recognizes and rewards the most innovative, creative and successful brands across the world. It is a global celebration of brand development and rebranding. Covering seven regions, each of the prestigious award programmes focuses on specific aspects of the branding process and provides a platform from which to benchmark and showcase excellence. In Europe and MEA, Transform Awards also run Transform’s Young Contenders which identifies the next generation of strategic, creative, and innovative brand specialists.