{"id":1011,"date":"2018-03-02T17:20:00","date_gmt":"2018-03-02T17:20:00","guid":{"rendered":"http:\/\/haoteju.com\/?post_type=portfolio&p=1011"},"modified":"2022-05-26T11:58:58","modified_gmt":"2022-05-26T03:58:58","slug":"grand-skylight-hotel-huizhou-china","status":"publish","type":"portfolio","link":"https:\/\/haoteju.com\/portfolio\/grand-skylight-hotel-huizhou-china\/","title":{"rendered":"Grand Skylight Hotel Huizhou, China"},"content":{"rendered":"
[vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”3″ top_padding=”4″ bottom_padding=”3″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″][vc_column column_width_percent=”100″ position_horizontal=”left” gutter_size=”0″ override_padding=”yes” column_padding=”0″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ css_animation=”bottom-t-top” animation_speed=”600″ animation_delay=”600″ width=”1\/1″][vc_custom_heading text_color=”color-wvjs” heading_semantic=”p” text_size=”h4″ text_weight=”300″ text_height=”fontheight-357766″ text_space=”fontspace-781688″]Case Study[\/vc_custom_heading][vc_empty_space empty_h=”1″ medium_visibility=”yes” mobile_visibility=”yes”][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ shift_y=”0″ z_index=”0″][vc_column_inner column_width_percent=”100″ position_horizontal=”left” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ sticky=”yes” width=”1\/4″][vc_separator sep_color=”accent”][vc_custom_heading heading_semantic=”h5″ text_size=”fontsize-178981″ text_weight=”400″ text_height=”fontheight-357766″ text_space=”fontspace-781688″]PROJECT SUMMARY<\/strong>[\/vc_custom_heading][vc_column_text css=”.vc_custom_1516264281978{margin-top: -2px !important;}”]<\/p>\n [\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=”100″ gutter_size=”2″ override_padding=”yes” column_padding=”0″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”3\/4″][vc_separator sep_color=”color-uydo”][vc_empty_space empty_h=”1″ medium_visibility=”yes” mobile_visibility=”yes”][vc_custom_heading text_color=”color-wvjs” heading_semantic=”p” text_size=”h4″ text_weight=”300″ text_height=”fontheight-357766″ text_space=”fontspace-781688″]A new hotel under an old brand: Brand activation for Grand Skylight Hotel<\/span>[\/vc_custom_heading][vc_custom_heading text_color=”color-wvjs” heading_semantic=”div” text_size=”fontsize-144042″ text_height=”fontheight-524109″]<\/p>\n [\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”3″ top_padding=”4″ bottom_padding=”0″ back_color=”color-rgdb” overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”1″][vc_column column_width_percent=”75″ position_horizontal=”left” gutter_size=”4″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”-5″ z_index=”1″ medium_width=”0″ mobile_width=”0″ width=”1\/1″ uncode_shortcode_id=”147165″][vc_row_inner row_inner_height_percent=”50″ overlay_alpha=”50″ gutter_size=”3″ shift_y=”0″ z_index=”0″][vc_column_inner column_width_percent=”100″ gutter_size=”3″ override_padding=”yes” column_padding=”3″ expand_height=”yes” style=”dark” back_color=”color-xsdn” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ shadow=”std” shadow_responsive=”yes” width=”1\/1″][vc_custom_heading text_color=”color-wvjs” heading_semantic=”div” text_size=”fontsize-668627″ text_height=”fontheight-524109″]<\/p>\n [\/vc_custom_heading][vc_custom_heading text_color=”color-wvjs” heading_semantic=”div” text_size=”fontsize-668627″ text_height=”fontheight-524109″]<\/p>\n [\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=”70″ override_padding=”yes” h_padding=”3″ top_padding=”4″ bottom_padding=”4″ back_color=”color-wayh” back_image=”1885″ back_attachment=”scroll” back_position=”center center” parallax=”yes” overlay_color=”color-wayh” overlay_alpha=”30″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″][vc_column column_width_percent=”100″ position_horizontal=”left” position_vertical=”bottom” gutter_size=”3″ style=”dark” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ css_animation=”right-t-left” animation_delay=”400″ width=”9\/12″][vc_empty_space empty_h=”4″ desktop_visibility=”yes”][vc_custom_heading text_size=”fontsize-124179″ text_weight=”600″ text_height=”fontheight-790095″ text_space=”fontspace-781688″]Thorough and detailed brand exploration[\/vc_custom_heading][vc_custom_heading heading_semantic=”p” text_size=”fontsize-668627″ text_weight=”400″ text_height=”fontheight-357766″ text_space=”fontspace-781688″ text_italic=”yes”]During the brand exploration for Grand Skylight Hotel, 球王会体育官方app made many efforts, from internal interviews to collection and analysis of competitors’ and consumers’ data, from study of the brand’s culture value to consumer market segmentation and analysis of core value of 43 competing brands for the purpose of getting a better understanding of the customer and their competitors before starting brand activation.[\/vc_custom_heading][\/vc_column][vc_column column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_visibility=”yes” medium_width=”0″ mobile_visibility=”yes” mobile_width=”0″ width=”3\/12″][\/vc_column][\/vc_row][vc_row unlock_row_content=”yes” row_height_percent=”0″ override_padding=”yes” h_padding=”0″ top_padding=”0″ bottom_padding=”0″ back_color=”color-rgdb” overlay_alpha=”0″ gutter_size=”2″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ row_name=”Schedule”][vc_column column_width_percent=”100″ position_horizontal=”left” align_horizontal=”align_center” gutter_size=”0″ font_family=”font-762333″ back_color=”color-xsdn” overlay_alpha=”0″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ css_animation=”bottom-t-top” animation_delay=”600″ zoom_width=”0″ zoom_height=”0″ width=”1\/1″][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”0″ equal_height=”yes” gutter_size=”0″ shift_y=”0″][vc_column_inner column_width_percent=”100″ position_horizontal=”left” gutter_size=”3″ override_padding=”yes” column_padding=”2″ overlay_alpha=”50″ border_color=”color-gyho” border_style=”solid” shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”3″ mobile_width=”0″ zoom_width=”0″ zoom_height=”0″ width=”1\/4″ css=”.vc_custom_1509088014948{border-right-width: 1px !important;}”][vc_custom_heading heading_semantic=”h3″ text_transform=”capitalize” text_space=”fontspace-111509″ text_uppercase=”” text_align=”text-left”]<\/p>\n Research & Analysis[\/vc_custom_heading][vc_separator sep_color=”color-gyho”][vc_column_text]Competitor Analysis<\/strong><\/span> Project Development Theme And Analysis<\/strong><\/span> Consultation<\/strong><\/span> Identify Positioning[\/vc_custom_heading][vc_separator sep_color=”color-gyho”][vc_column_text]Market Positioning Analysis<\/strong><\/span> Analyze The Products Of The Target Market And Own Brand<\/strong><\/span> Product Re-Positioning<\/strong><\/span> Project Strategy[\/vc_custom_heading][vc_separator sep_color=”color-gyho”][vc_column_text]Brand DNA \/ Brand Vision \/ Brand Value<\/strong><\/span> Brand Vision(Slogan)<\/strong><\/span> Brand Value<\/strong><\/span> Brand Architecture<\/strong><\/span> Design Direction[\/vc_custom_heading][vc_separator sep_color=”color-gyho”][vc_column_text]Establish The Direction Of The Site<\/strong><\/span> Brand Touchpoints<\/strong><\/span> Design Elements<\/strong><\/span> [\/vc_column_text][vc_empty_space empty_h=”1″][vc_separator sep_color=”color-wvjs” icon_position=”left” type=”shadow” el_width=”10%”][vc_empty_space empty_h=”2″][vc_custom_heading text_color=”color-xsdn” heading_semantic=”div” text_size=”fontsize-144042″ text_height=”fontheight-524109″]<\/p>\n <\/p>\n <\/p>\n [\/vc_custom_heading][vc_empty_space empty_h=”1″][\/vc_column_inner][vc_column_inner column_width_percent=”90″ position_horizontal=”left” gutter_size=”0″ override_padding=”yes” column_padding=”0″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/4″][vc_empty_space empty_h=”2″][vc_custom_heading text_size=”fontsize-144042″ text_weight=”100″]BRAND DNA & CHARACTER<\/span>[\/vc_custom_heading][vc_empty_space empty_h=”0″][vc_column_text]<\/p>\n [\/vc_column_text][vc_empty_space empty_h=”1″][vc_separator sep_color=”color-wvjs” icon_position=”left” type=”shadow” el_width=”10%”][vc_empty_space empty_h=”2″][vc_custom_heading text_color=”color-xsdn” heading_semantic=”div” text_size=”fontsize-144042″ text_height=”fontheight-524109″]<\/p>\n [\/vc_custom_heading][vc_empty_space empty_h=”1″][\/vc_column_inner][vc_column_inner column_width_percent=”90″ position_horizontal=”left” gutter_size=”0″ override_padding=”yes” column_padding=”0″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/4″][vc_empty_space empty_h=”2″][vc_custom_heading text_size=”fontsize-144042″ text_weight=”100″]<\/p>\n TRANSLATE INSIGHT INTO DESIGN<\/span><\/p>\n<\/div>\n [\/vc_custom_heading][vc_empty_space empty_h=”0″][vc_column_text]<\/p>\n [\/vc_column_text][vc_empty_space empty_h=”1″][vc_separator sep_color=”color-wvjs” icon_position=”left” type=”shadow” el_width=”10%”][vc_empty_space empty_h=”2″][vc_custom_heading text_color=”color-xsdn” heading_semantic=”div” text_size=”fontsize-144042″ text_height=”fontheight-524109″]<\/p>\n <\/p>\n [\/vc_custom_heading][vc_empty_space empty_h=”1″][\/vc_column_inner][vc_column_inner column_width_percent=”100″ gutter_size=”5″ override_padding=”yes” column_padding=”4″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/4″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”3″ top_padding=”4″ bottom_padding=”3″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″][vc_column column_width_percent=”100″ position_horizontal=”left” gutter_size=”0″ override_padding=”yes” column_padding=”0″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ css_animation=”bottom-t-top” animation_speed=”600″ animation_delay=”600″ width=”1\/1″][vc_empty_space empty_h=”1″ medium_visibility=”yes” mobile_visibility=”yes”][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ shift_y=”0″ z_index=”0″][vc_column_inner column_width_percent=”100″ position_horizontal=”left” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ sticky=”yes” width=”1\/4″][vc_separator sep_color=”accent”][vc_custom_heading heading_semantic=”h5″ text_size=”fontsize-178981″ text_weight=”400″ text_height=”fontheight-357766″ text_space=”fontspace-781688″]FIELD RESEARCH<\/strong>[\/vc_custom_heading][vc_column_text css=”.vc_custom_1516266887737{margin-top: -2px !important;}”]<\/p>\n [\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=”100″ gutter_size=”2″ override_padding=”yes” column_padding=”0″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”3\/4″][vc_separator sep_color=”color-uydo”][vc_empty_space empty_h=”1″ medium_visibility=”yes” mobile_visibility=”yes”][vc_custom_heading text_color=”color-wvjs” heading_semantic=”p” text_size=”h4″ text_weight=”300″ text_height=”fontheight-357766″ text_space=”fontspace-781688″]Survey and explore the current condition of the hotel<\/span>[\/vc_custom_heading][vc_custom_heading text_color=”color-wvjs” heading_semantic=”div” text_size=”fontsize-144042″ text_height=”fontheight-524109″]<\/p>\n [\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row unlock_row_content=”yes” row_height_percent=”0″ override_padding=”yes” h_padding=”0″ 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single_border=”yes”][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”3″ top_padding=”4″ bottom_padding=”2″ back_color=”color-143283″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″][vc_column column_width_percent=”100″ position_horizontal=”left” gutter_size=”0″ override_padding=”yes” column_padding=”0″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ shift_y=”0″ z_index=”0″][vc_column_inner column_width_percent=”100″ position_horizontal=”left” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ sticky=”yes” width=”1\/4″][vc_separator sep_color=”color-xsdn”][vc_custom_heading text_color=”color-xsdn” heading_semantic=”h5″ text_size=”fontsize-178981″ text_weight=”400″ text_height=”fontheight-357766″ text_space=”fontspace-781688″]RESULT<\/strong>[\/vc_custom_heading][vc_column_text css=”.vc_custom_1516266954520{margin-top: -2px !important;}”]<\/p>\n [\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=”100″ gutter_size=”2″ override_padding=”yes” column_padding=”0″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”3\/4″][vc_separator sep_color=”color-wvjs”][vc_empty_space empty_h=”1″ medium_visibility=”yes” mobile_visibility=”yes”][vc_custom_heading heading_semantic=”p” text_size=”h4″ text_weight=”300″ text_height=”fontheight-357766″ text_space=”fontspace-781688″]Build a “home-like” hotel brand<\/span>[\/vc_custom_heading][vc_custom_heading text_color=”color-wvjs” heading_semantic=”div” text_size=”fontsize-144042″ text_height=”fontheight-524109″]<\/p>\n [\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”3″ 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carousel_dots_mobile=”yes” stage_padding=”0″ single_overlay_color=”accent” single_overlay_opacity=”95″ single_overlay_anim=”no” single_text_anim_type=”btt” single_image_anim=”no” single_v_position=”bottom” single_padding=”3″ single_title_dimension=”h1″ single_title_weight=”300″ single_shadow=”yes” shadow_weight=”lg” shadow_darker=”yes” single_border=”yes” lbox_caption=”yes” lbox_deep=”yes” lbox_no_tmb=”yes”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”3″ top_padding=”4″ bottom_padding=”3″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″][vc_column column_width_percent=”100″ position_horizontal=”left” gutter_size=”0″ override_padding=”yes” column_padding=”0″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ shift_y=”0″ z_index=”0″][vc_column_inner column_width_percent=”100″ position_horizontal=”left” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ sticky=”yes” width=”1\/4″][vc_separator sep_color=”accent”][vc_custom_heading heading_semantic=”h5″ text_size=”fontsize-178981″ text_weight=”400″ text_height=”fontheight-357766″ text_space=”fontspace-781688″]TOUCHPOINT<\/strong>[\/vc_custom_heading][vc_column_text css=”.vc_custom_1516267067880{margin-top: -2px !important;}”]<\/p>\n [\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=”100″ gutter_size=”2″ override_padding=”yes” column_padding=”0″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”3\/4″][vc_separator sep_color=”color-uydo”][vc_empty_space empty_h=”1″ medium_visibility=”yes” mobile_visibility=”yes”][vc_custom_heading text_color=”color-wvjs” heading_semantic=”p” text_size=”h4″ text_weight=”300″ text_height=”fontheight-357766″ text_space=”fontspace-781688″]Optimize every critical point of the brand and create an exclusive brand experience for Grand Skylight Hotel.<\/span>[\/vc_custom_heading][vc_custom_heading text_color=”color-wvjs” heading_semantic=”div” text_size=”fontsize-144042″ text_height=”fontheight-524109″]<\/p>\n [\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row unlock_row_content=”yes” row_height_percent=”60″ override_padding=”yes” h_padding=”0″ top_padding=”0″ bottom_padding=”0″ overlay_alpha=”50″ equal_height=”yes” gutter_size=”0″ shift_y=”0″ row_height_use_pixel=””][vc_column column_width_percent=”100″ position_horizontal=”left” position_vertical=”middle” gutter_size=”0″ override_padding=”yes” column_padding=”3″ back_image=”1885″ back_position=”left center” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ zoom_width=”0″ zoom_height=”0″ width=”1\/2″][\/vc_column][vc_column column_width_percent=”100″ gutter_size=”3″ back_image=”1888″ back_position=”right center” overlay_alpha=”0″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ zoom_width=”0″ zoom_height=”0″ width=”1\/2″][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”3″ top_padding=”0″ bottom_padding=”4″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”1″][vc_column column_width_percent=”75″ position_horizontal=”left” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″ uncode_shortcode_id=”113192″][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”50″ gutter_size=”4″ shift_y=”0″][vc_column_inner column_width_percent=”100″ gutter_size=”2″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ sticky=”yes” width=”3\/12″][vc_empty_space empty_h=”2″ medium_visibility=”yes” mobile_visibility=”yes”][vc_separator sep_color=”accent”][vc_column_text uncode_shortcode_id=”150782″][\/vc_column_text][vc_custom_heading heading_semantic=”h5″ text_size=”fontsize-209526″ text_weight=”400″ text_height=”fontheight-357766″ text_space=”fontspace-781688″]AVIC International Holding Corporation 球王会体育官方app executed hotel strategy development for Grand Skyline which is the second brand of AVIC International Holding Corporation in the hospitality area<\/span><\/p>\n [\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row unlock_row_content=”yes” row_height_percent=”0″ override_padding=”yes” h_padding=”0″ top_padding=”0″ bottom_padding=”0″ back_color=”color-rgdb” overlay_alpha=”100″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″][vc_column column_width_percent=”100″ align_horizontal=”align_center” gutter_size=”3″ override_padding=”yes” column_padding=”2″ 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zoom_width=”0″ zoom_height=”0″ width=”1\/4″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”3″ top_padding=”5″ bottom_padding=”5″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″][vc_column column_width_percent=”100″ gutter_size=”0″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ shift_y=”0″ z_index=”0″][vc_column_inner column_width_percent=”100″ gutter_size=”2″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ sticky=”yes” width=”3\/12″][vc_separator sep_color=”accent”][vc_empty_space empty_h=”2″ medium_visibility=”yes” mobile_visibility=”yes”][vc_column_text][\/vc_column_text][vc_custom_heading heading_semantic=”h5″ text_size=”fontsize-105189″ text_weight=”400″ text_height=”fontheight-357766″ text_space=”fontspace-781688″]Client<\/strong> <\/p>\n <\/p>\n <\/p>\n With aviation business at the core, AVIC INTERNATIONAL focuses on the global aviation industry chain and the business ecosystem, particularly the development of aviation supply chain services, aviation manufacturing services and aviation operations services. The business covers international aviation technology cooperation, aviation logistics, the supply chain integration services for raw materials and aviation standard parts, subcontract production and aviation component manufacturing, the purchasing and integration services for aviation manufacturing equipment, general aviation engine manufacturing and services, civil aircraft sales and aftersales services, general aviation and flight training, aviation maintenance, and bidding business.<\/p>\n<\/div>\n <\/p>\n [\/vc_custom_heading][vc_empty_space empty_h=”0″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”3″ top_padding=”3″ bottom_padding=”3″ back_color=”color-gyho” overlay_alpha=”0″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ shift_y_down=”0″ el_class=”z-index-one”][vc_column column_width_use_pixel=”yes” gutter_size=”4″ style=”dark” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”50″ gutter_size=”4″ shift_y=”0″][vc_column_inner column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ sticky=”yes” width=”3\/12″][vc_separator sep_color=”accent”][vc_custom_heading heading_semantic=”h5″ text_size=”fontsize-178981″ text_weight=”400″ text_height=”fontheight-357766″ text_space=”fontspace-781688″]MORE<\/strong> With a history of nearly 30 years, Grand Skylight Hotel is a hotel brand owned by Avic Group, and the second hotel brand built by the Group after Shenzhen Shanghai Hotel. Though it has some historical roots and popularity in China, Grand Skylight…<\/p>\n","protected":false},"author":1,"featured_media":1438,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","meta":[],"portfolio_category":[5,6,14],"_links":{"self":[{"href":"https:\/\/haoteju.com\/wp-json\/wp\/v2\/portfolio\/1011"}],"collection":[{"href":"https:\/\/haoteju.com\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/haoteju.com\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/haoteju.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/haoteju.com\/wp-json\/wp\/v2\/comments?post=1011"}],"version-history":[{"count":2,"href":"https:\/\/haoteju.com\/wp-json\/wp\/v2\/portfolio\/1011\/revisions"}],"predecessor-version":[{"id":3113,"href":"https:\/\/haoteju.com\/wp-json\/wp\/v2\/portfolio\/1011\/revisions\/3113"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/haoteju.com\/wp-json\/wp\/v2\/media\/1438"}],"wp:attachment":[{"href":"https:\/\/haoteju.com\/wp-json\/wp\/v2\/media?parent=1011"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/haoteju.com\/wp-json\/wp\/v2\/portfolio_category?post=1011"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}<\/h5>\n
\nWith a history of nearly 30 years, Grand Skylight Hotel is a hotel brand owned by Avic Group, and the second hotel brand built by the Group after Shenzhen Shanghai Hotel.\u00a0Though it has some historical roots and popularity in China, Grand Skylight Hotel has to activate its brand in order to survive in the changing times.\u00a0球王会体育官方app laid out the brand’s current conditions for Grand Skylight Hotel, and analyzed the market environment faced by the brand. By filtering the merits and demerits of the brand and retaining its core value, 球王会体育官方app redefined the brand of Grand Skylight Hotel, provided recommendations on the improvement of the brand touching points, and compiled the brand handbook, with a view to making the brand more acceptable by consumers in the new era, and improving the brand experience.
\n<\/span><\/div>\nPHASE I<\/strong><\/span><\/h4>\n
\nConsumer Research
\nGlobal & Local Market Evaluation
\nOpportunity Analysis
\nMarket Research
\nNeighbourhood Culture Study<\/p>\n
\nDevelop Brand Storyline Tag Line<\/p>\n
\nMeetings & Workshops
\nFocus Group Discussions[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=”100″ position_horizontal=”left” gutter_size=”3″ override_padding=”yes” column_padding=”2″ overlay_alpha=”50″ border_color=”color-gyho” border_style=”solid” shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”3″ mobile_width=”0″ zoom_width=”0″ zoom_height=”0″ width=”1\/4″ css=”.vc_custom_1509088020055{border-right-width: 1px !important;}”][vc_custom_heading heading_semantic=”h3″ text_transform=”capitalize” text_space=”fontspace-111509″ text_uppercase=”” text_align=”text-left”]<\/p>\nPHASE II<\/strong><\/span><\/h4>\n
\nAudit Brand_The Current Market
\nAnalysis Market
\nSelected Advantages
\nMarket Re-Positioning
\nProduct Positioning Analysis<\/p>\n
\nAudit_Products Analysis Charts
\nCompare With Competitors_Product Features-bar charts<\/p>\n
\nBrands Positioning Strategy
\nContent And Purpose of Positioning
\nReview Brand Positioning Requirements
\nBrand Re-positioning Strategy[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=”100″ position_horizontal=”left” gutter_size=”3″ override_padding=”yes” column_padding=”2″ overlay_alpha=”50″ border_color=”color-gyho” border_style=”solid” shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”3″ mobile_width=”0″ zoom_width=”0″ zoom_height=”0″ width=”1\/4″ css=”.vc_custom_1509088559601{border-right-width: 1px !important;}”][vc_custom_heading heading_semantic=”h3″ text_transform=”capitalize” text_space=”fontspace-111509″ text_uppercase=”” text_align=”text-left”]<\/p>\nPHASE III<\/strong><\/span><\/h4>\n
\nBrand DNA
\nClarify The Brand DNA
\nAudit The Brand’s Rational\/Emotional Key Elements
\nCreate Brand ESSENCE<\/p>\n
\nClarify The Brand Vision, Goals, Values \u200bAnd Capabilities
\nCreate Brand Vision
\nCreate Brand Slogan<\/p>\n
\nClarify And Develop The Brand Core Value
\nMake The target Consumer Recognize and Love It<\/p>\n
\nBrand Structure[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=”100″ position_horizontal=”left” gutter_size=”3″ override_padding=”yes” column_padding=”2″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/4″][vc_custom_heading heading_semantic=”h3″ text_transform=”capitalize” text_space=”fontspace-111509″ text_uppercase=”” text_align=”text-left”]<\/p>\nPHASE IV<\/strong><\/span><\/h4>\n
\nBrand Storyline Core Value Development
\nFind The Design Material According to Culture And Storyline<\/p>\n
\nAudit Currently Touchpoints
\nList And Suggestions
\nStory Touchpoints<\/p>\n
\nBrand Culture And Value Appreciation Onto Imagery And Design
\nExpression Imagery Extension Concepts[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row unlock_row_content=”yes” row_height_percent=”0″ override_padding=”yes” h_padding=”3″ top_padding=”3″ bottom_padding=”3″ back_color=”color-143283″ overlay_alpha=”50″ equal_height=”yes” gutter_size=”0″ column_width_percent=”100″ shift_y=”0″ z_index=”0″][vc_column column_width_percent=”100″ position_horizontal=”left” gutter_size=”0″ override_padding=”yes” column_padding=”0″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ css_animation=”bottom-t-top” animation_speed=”600″ animation_delay=”600″ width=”1\/1″][vc_row_inner row_inner_height_percent=”30″ force_width_grid=”yes” overlay_alpha=”50″ equal_height=”yes” gutter_size=”0″ shift_y=”0″ z_index=”0″][vc_column_inner column_width_percent=”90″ position_horizontal=”left” gutter_size=”0″ override_padding=”yes” column_padding=”0″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/4″][vc_empty_space empty_h=”2″][vc_custom_heading text_size=”fontsize-144042″ text_weight=”100″]RE-POSITIONING<\/span>[\/vc_custom_heading][vc_empty_space empty_h=”0″][vc_column_text]<\/p>\n<\/h5>\n
<\/h5>\n
\nDuring the transformation from brand strategies to the design and communication language, the brand DNA played an important role in ensuring smooth transformation.
\nA brand DNA is the key word collected from extraction of the basis of brand strategies, which gives a brief description of “what the brand is”.
\nThen, from the brand personality, we extracted the key words of personality, and take them as the brand’s tone of voice.
\n球王会体育官方app helped Grand Skylight Hotel to extract the key words of the brand personality: affinity, convenience, exquisiteness, delicacy, sincerity and warmth, which are the brand’s tone of voice for Grand Skylight Hotel, and then moved to the subsequent brand activation: “design transformation”.
\n<\/span><\/div>\n<\/h5>\n
<\/h5>\n
<\/h5>\n
\nAs a Chinese national brand hotel, the Grand Skylight Hotel cherishes its brand vision, i.e. “Grand Skylight Hotel is Home”. The launch of this project helped the Grand Skylight Hotel make a big step towards its vision.
\n<\/span><\/div>\n<\/h5>\n
\nFrom the design point of view, 球王会体育官方app developed six critical points for Grand Skylight Hotel, including “Welcome Back Home”, “The Beauty of Chinese Totem,” “After Work Drinks”, “What I Do For You Is You Need”, “A Wonderful Day”, “Health Tips”, and put forward the highlights in setting up the service processes and environmental atmosphere for each critical point so as to deliver the brand experience of Grand Skylight Hotel to every guest.
\n<\/span><\/div>\n
\nGrand Skylight Hotel<\/strong>[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=”100″ gutter_size=”3″ override_padding=”yes” column_padding=”4″ style=”dark” back_color=”accent” overlay_alpha=”50″ shift_x=”0″ shift_y=”-4″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ shadow=”xl” shadow_responsive=”yes” width=”9\/12″][vc_custom_heading text_color=”color-wvjs” heading_semantic=”p” text_size=”h3″ text_weight=”300″ text_height=”fontheight-357766″ text_space=”fontspace-781688″]球王会体育官方app provide professional and overall<\/span>
\nHotel strategy development service<\/span>[\/vc_custom_heading][vc_column_text text_lead=”yes”]<\/p>\n
\nAviation Industry Corporation \u2013 AVIC Real Estate<\/span>
\nProject<\/strong>
\nHuizhou Xunliao Bay Site Development Strategy<\/span>
\nServices<\/strong>
\nSite Development Strategy<\/span>[\/vc_custom_heading][vc_empty_space empty_h=”1″][\/vc_column_inner][vc_column_inner column_width_percent=”100″ gutter_size=”2″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”9\/12″][vc_separator sep_color=”color-uydo”][vc_empty_space empty_h=”1″ medium_visibility=”yes” mobile_visibility=”yes”][vc_custom_heading text_color=”color-wvjs” heading_semantic=”p” text_size=”fontsize-129586″ text_weight=”300″ text_height=”fontheight-357766″ text_space=”fontspace-781688″]About AVIC REAL ESTATE[\/vc_custom_heading][vc_custom_heading text_color=”color-132428″ heading_semantic=”div” text_size=”fontsize-144042″ text_height=”fontheight-524109″]<\/p>\n
\n<\/span><\/div>\n
\nCASESTUDIES<\/strong>[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=”100″ gutter_size=”2″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”9\/12″][vc_separator sep_color=”color-uydo”][vc_empty_space empty_h=”1″ medium_visibility=”yes” mobile_visibility=”yes”][uncode_index el_id=”index-32835″ index_type=”carousel” loop=”size:All|order_by:rand|order:DESC|post_type:portfolio|tax_query:26″ carousel_lg=”3″ carousel_md=”3″ carousel_sm=”1″ thumb_size=”three-four” gutter_size=”2″ post_items=”icon,date,title,text|excerpt|90,sep-one|full,author” page_items=”media|featured|onpost|original,text|excerpt,title” portfolio_items=”media|media|onpost|original,spacer|half,date,sep-one|full,title,category,text|excerpt” carousel_interval=”0″ carousel_navspeed=”200″ carousel_loop=”yes” carousel_nav=”yes” carousel_nav_mobile=”yes” stage_padding=”0″ single_back_color=”color-lxmt” single_overlay_color=”color-jevc” single_overlay_opacity=”35″ single_overlay_visible=”yes” single_text_visible=”yes” single_text_anim=”no” single_h_align_mobile=”left” single_padding=”1″ single_title_dimension=”fontsize-144042″ single_title_weight=”800″ single_border=”yes” single_css_animation=”zoom-in” single_animation_delay=”200″ custom_order=”yes” footer_position=”left” carousel_rtl=”” single_title_serif=”” single_no_background=”” title=”CASESTUDY PORTFOLIO CAROUSEL” order_ids=”20528,4225,4252,20518,4193,4229,4254″ single_icon=”fa fa-plus2″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"