{"id":1026,"date":"2018-03-02T17:25:08","date_gmt":"2018-03-02T17:25:08","guid":{"rendered":"http:\/\/haoteju.com\/?post_type=portfolio&#038;p=1026"},"modified":"2022-05-26T11:35:24","modified_gmt":"2022-05-26T03:35:24","slug":"hiwin-technologies-corp","status":"publish","type":"portfolio","link":"https:\/\/haoteju.com\/portfolio\/hiwin-technologies-corp\/","title":{"rendered":"HIWIN Technologies Corp"},"content":{"rendered":"<p>[vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;0&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_separator el_width=&#8221;100%&#8221;][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;3&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;0&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_empty_space empty_h=&#8221;2&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: left;\"><strong><a href=\"#hiwincasestudy01about\">PROJECT SUMMARY<\/a>\u00a0 \u00a0 \u00a0 | \u00a0 \u00a0 \u00a0<a href=\"#hiwincasestudy02identity\">CHALLENGE<\/a>\u00a0 \u00a0 \u00a0| \u00a0 \u00a0 \u00a0<a href=\"#hiwincasestudy03strategy\">STRATEGY<\/a>\u00a0 \u00a0 \u00a0 | \u00a0 \u00a0\u00a0<a href=\"#hiwincasestudy04interactive\">RESULTS<\/a>\u00a0 \u00a0 \u00a0 |<\/strong><\/p>\n<p>[\/vc_column_text][vc_empty_space empty_h=&#8221;2&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;3&#8243; top_padding=&#8221;4&#8243; bottom_padding=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; row_name=&#8221;#hiwincasestudy01about&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; sticky=&#8221;yes&#8221; width=&#8221;1\/4&#8243;][vc_separator sep_color=&#8221;accent&#8221;][vc_custom_heading heading_semantic=&#8221;h5&#8243; text_size=&#8221;fontsize-178981&#8243; text_height=&#8221;fontheight-357766&#8243; text_space=&#8221;fontspace-781688&#8243; text_weight=&#8221;400&#8243;]<\/p>\n<p><strong>PROJECT SUMMARY<\/strong><\/p>\n<p>[\/vc_custom_heading][vc_column_text css=&#8221;.vc_custom_1516185630608{margin-top: -2px !important;}&#8221;]<\/p>\n<h5><\/h5>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; width=&#8221;3\/4&#8243;][vc_separator sep_color=&#8221;color-uydo&#8221;][vc_empty_space empty_h=&#8221;1&#8243; medium_visibility=&#8221;yes&#8221; mobile_visibility=&#8221;yes&#8221;][vc_custom_heading heading_semantic=&#8221;p&#8221; text_size=&#8221;h4&#8243; text_height=&#8221;fontheight-357766&#8243; text_space=&#8221;fontspace-781688&#8243; text_weight=&#8221;300&#8243; text_color=&#8221;color-wvjs&#8221;]<span style=\"color: #333333;\">HIWIN<\/span>[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8221;div&#8221; text_size=&#8221;fontsize-144042&#8243; text_height=&#8221;fontheight-524109&#8243; text_color=&#8221;color-wvjs&#8221;]<\/p>\n<div   id="b25vzt3ezi"    style=\"text-align: justify;\"><span style=\"color: ##999999;\">With the advent of Industry 4.0, the application of artificial intelligence is becoming a trend. HIWIN, the largest manufacturer of precision linear motion control products in Taiwan, started its development many years ago; however, as the product technology became mature, its brand image was not satisfactory any longer. For a decade, it hasn&#8217;t updated its brand image, which couldn&#8217;t reflect the brand positioning of HIWIN anymore. Therefore, &#29699;&#29579;&#20250;&#20307;&#32946;&#23448;&#26041;&#97;&#112;&#112; was commissioned by Taiwan Design Center to assist HIWIN in reshaping its brand.<\/span><\/div>\n<p>[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;3&#8243; top_padding=&#8221;4&#8243; bottom_padding=&#8221;4&#8243; back_color=&#8221;color-jevc&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column column_width_percent=&#8221;100&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_empty_space empty_h=&#8221;4&#8243;][vc_custom_heading text_size=&#8221;fontsize-155944&#8243; text_height=&#8221;fontheight-357766&#8243; text_weight=&#8221;100&#8243; sub_lead=&#8221;yes&#8221; sub_reduced=&#8221;yes&#8221; text_align=&#8221;text-left&#8221; text_serif=&#8221;yes&#8221;]<span style=\"color: #ffffff;\">We build <strong>unique brand identities<\/strong> and <\/span><\/p>\n<p><span style=\"color: #ffffff;\"><strong>imagery<\/strong> creating\u00a0extraordinary <\/span><\/p>\n<p><span style=\"color: #ffffff;\"><strong>brand experiences<\/strong>.<\/span>[\/vc_custom_heading][vc_empty_space empty_h=&#8221;4&#8243;][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; back_color=&#8221;color-rgdb&#8221; overlay_alpha=&#8221;0&#8243; gutter_size=&#8221;2&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; row_name=&#8221;Schedule&#8221;][vc_column column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; font_family=&#8221;font-762333&#8243; back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;0&#8243; gutter_size=&#8221;2&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;600&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;0&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; shift_y=&#8221;0&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; override_padding=&#8221;yes&#8221; column_padding=&#8221;2&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; border_color=&#8221;color-gyho&#8221; border_style=&#8221;solid&#8221; medium_width=&#8221;3&#8243; mobile_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/4&#8243; css=&#8221;.vc_custom_1509014505642{border-right-width: 1px !important;}&#8221;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_space=&#8221;fontspace-111509&#8243; text_transform=&#8221;capitalize&#8221; text_uppercase=&#8221;&#8221; text_align=&#8221;text-left&#8221;]Consultation[\/vc_custom_heading][vc_separator sep_color=&#8221;color-gyho&#8221;][vc_column_text]Audit &amp; Identify<\/p>\n<p><strong>Industry Analysis<\/strong><br \/>\n<strong>CORPORATE ANALYSIS<\/strong><br \/>\nBrand \/ Product Audit<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Consultation<\/strong><br \/>\n<strong>MEETINGS &amp; WORKSHOPS<\/strong><br \/>\nFocus Group Discussions<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; override_padding=&#8221;yes&#8221; column_padding=&#8221;2&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; border_color=&#8221;color-gyho&#8221; border_style=&#8221;solid&#8221; medium_width=&#8221;3&#8243; mobile_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/4&#8243; css=&#8221;.vc_custom_1509014452921{border-right-width: 1px !important;}&#8221;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_space=&#8221;fontspace-111509&#8243; text_transform=&#8221;capitalize&#8221; text_uppercase=&#8221;&#8221; text_align=&#8221;text-left&#8221;]Strategy[\/vc_custom_heading][vc_separator sep_color=&#8221;color-gyho&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: left;\">Research &amp; Analysis<\/p>\n<p style=\"text-align: left;\"><strong>Global<\/strong><br \/>\n<strong>BRAND STRATEGY DEVELOPMENT<\/strong><br \/>\nCorporate Strategy<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: left;\"><strong>Brand System<\/strong><br \/>\n<strong>BRAND STRUCTURE &amp; POSITIONING<\/strong><br \/>\nBrand Architecture<\/p>\n<p>Brand Touchpoints &amp; Experience<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; override_padding=&#8221;yes&#8221; column_padding=&#8221;2&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; medium_width=&#8221;3&#8243; mobile_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/4&#8243;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_space=&#8221;fontspace-111509&#8243; text_transform=&#8221;capitalize&#8221; text_uppercase=&#8221;&#8221; text_align=&#8221;text-left&#8221;]Design[\/vc_custom_heading][vc_separator sep_color=&#8221;color-gyho&#8221;][vc_column_text]Design &amp; Production<\/p>\n<p><strong>Global<\/strong><br \/>\n<strong>BRAND IMAGE DEVELOPMENT<\/strong><br \/>\nCorporate Image<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Brand Identity<\/strong><br \/>\n<strong>BRAND EXPRESSIONS<\/strong><br \/>\nCIS Guideline<\/p>\n<p>Web &amp; Print Media<\/p>\n<p>Corporate Profile[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;301&#8243; media_width_percent=&#8221;100&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;3&#8243; top_padding=&#8221;4&#8243; bottom_padding=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; row_name=&#8221;#hiwincasestudy02identity&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; sticky=&#8221;yes&#8221; width=&#8221;1\/4&#8243;][vc_separator sep_color=&#8221;accent&#8221;][vc_custom_heading heading_semantic=&#8221;h5&#8243; text_size=&#8221;fontsize-178981&#8243; text_height=&#8221;fontheight-357766&#8243; text_space=&#8221;fontspace-781688&#8243; text_weight=&#8221;400&#8243;]<\/p>\n<p><strong>CHALLENGE<\/strong><\/p>\n<p>[\/vc_custom_heading][vc_column_text css=&#8221;.vc_custom_1516185673668{margin-top: -2px !important;}&#8221;]<\/p>\n<h5><\/h5>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; width=&#8221;3\/4&#8243;][vc_separator sep_color=&#8221;color-uydo&#8221;][vc_empty_space empty_h=&#8221;1&#8243; medium_visibility=&#8221;yes&#8221; mobile_visibility=&#8221;yes&#8221;][vc_custom_heading heading_semantic=&#8221;p&#8221; text_size=&#8221;h4&#8243; text_height=&#8221;fontheight-357766&#8243; text_space=&#8221;fontspace-781688&#8243; text_weight=&#8221;300&#8243; text_color=&#8221;color-wvjs&#8221;]<span style=\"color: #333333;\">Reshape the brand in Industry 4.0 and the changing era<\/span>[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8221;div&#8221; text_size=&#8221;fontsize-144042&#8243; text_height=&#8221;fontheight-524109&#8243; text_color=&#8221;color-wvjs&#8221;]<\/p>\n<div   id="b25vzt3ezi"    style=\"text-align: justify;\"><span style=\"color: ##999999;\">Follow the trend of Industry 4.0 and design transformation<br \/>\nThrough professional brand check and analysis on STRENGTH MASTER&#8217;s brand problems, &#29699;&#29579;&#20250;&#20307;&#32946;&#23448;&#26041;&#97;&#112;&#112; created a new vision with forward-looking thinking for STRENGTH MASTER after several studies. The excellent visual design provided by &#29699;&#29579;&#20250;&#20307;&#32946;&#23448;&#26041;&#97;&#112;&#112; clearly displays the image of STRENGTH MASTER, and delivers consistent market communication information. &#29699;&#29579;&#20250;&#20307;&#32946;&#23448;&#26041;&#97;&#112;&#112; brought a totally new look to the brand, and made it a desirable and trusted leading brand in the industry that is open to the whole world.<br \/>\n<\/span><\/div>\n<p>[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; css=&#8221;.vc_custom_1515744112526{margin-bottom: 1px !important;}&#8221;][vc_column width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;309&#8243; media_width_percent=&#8221;100&#8243;][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; css=&#8221;.vc_custom_1515743799779{margin-bottom: 1px !important;}&#8221;][vc_column width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;305&#8243; media_width_percent=&#8221;100&#8243;][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; css=&#8221;.vc_custom_1515743807653{margin-bottom: 1px !important;}&#8221;][vc_column width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;304&#8243; media_width_percent=&#8221;100&#8243;][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; css=&#8221;.vc_custom_1515743814302{margin-bottom: 1px !important;}&#8221;][vc_column width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;303&#8243; media_width_percent=&#8221;100&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;3&#8243; top_padding=&#8221;4&#8243; bottom_padding=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; row_name=&#8221;#hiwincasestudy03strategy&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; sticky=&#8221;yes&#8221; width=&#8221;1\/4&#8243;][vc_separator sep_color=&#8221;accent&#8221;][vc_custom_heading heading_semantic=&#8221;h5&#8243; text_size=&#8221;fontsize-178981&#8243; text_height=&#8221;fontheight-357766&#8243; text_space=&#8221;fontspace-781688&#8243; text_weight=&#8221;400&#8243;]<strong>STRATEGY<\/strong>[\/vc_custom_heading][vc_column_text css=&#8221;.vc_custom_1515137261726{margin-top: -2px !important;}&#8221;]<\/p>\n<h5><\/h5>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; width=&#8221;3\/4&#8243;][vc_separator sep_color=&#8221;color-uydo&#8221;][vc_empty_space empty_h=&#8221;1&#8243; medium_visibility=&#8221;yes&#8221; mobile_visibility=&#8221;yes&#8221;][vc_custom_heading heading_semantic=&#8221;p&#8221; text_size=&#8221;h4&#8243; text_height=&#8221;fontheight-357766&#8243; text_space=&#8221;fontspace-781688&#8243; text_weight=&#8221;300&#8243; text_color=&#8221;color-wvjs&#8221;]<span style=\"color: #333333;\">Rebuild the brand with a modern design based on its original core value<\/span>[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8221;div&#8221; text_size=&#8221;fontsize-144042&#8243; text_height=&#8221;fontheight-524109&#8243; text_color=&#8221;color-wvjs&#8221;]<\/p>\n<div   id="b25vzt3ezi"    style=\"text-align: justify;\"><span style=\"color: ##999999;\">For a decade, HIWIN has been facing the rapidly changing times of Industry 4.0. Mechanics become more humanized and intelligent, instead of a cold presence of technology; therefore, manufacturers of professional precision drive parts must adapt their brand positions to the environment in order to keep the brand active in the market.<br \/>\nNevertheless, HIWIN never changed its core value that is people oriented. Therefore, the design goal of brand activation is to deliver the value of humanity in a clearer way, based on which, the &#29699;&#29579;&#20250;&#20307;&#32946;&#23448;&#26041;&#97;&#112;&#112; design team re-interpreted HIWIN with modern design terms. &#29699;&#29579;&#20250;&#20307;&#32946;&#23448;&#26041;&#97;&#112;&#112; introduced more human-oriented changes into the identity totem and applied flat design to enable the totem to be understood and read in a diversified way by modern people. The brand identity is also redesigned in a way that can well reflect the people-oriented core value.<br \/>\n<\/span><\/div>\n<p>[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; css=&#8221;.vc_custom_1515744291510{margin-bottom: 1px !important;}&#8221;][vc_column width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;308&#8243; media_width_percent=&#8221;100&#8243;][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; css=&#8221;.vc_custom_1515744162275{margin-bottom: 1px !important;}&#8221;][vc_column width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;310&#8243; media_width_percent=&#8221;100&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;3&#8243; top_padding=&#8221;4&#8243; bottom_padding=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; row_name=&#8221;#hiwincasestudy04interactive&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; sticky=&#8221;yes&#8221; width=&#8221;1\/4&#8243;][vc_separator sep_color=&#8221;accent&#8221;][vc_custom_heading heading_semantic=&#8221;h5&#8243; text_size=&#8221;fontsize-178981&#8243; text_height=&#8221;fontheight-357766&#8243; text_space=&#8221;fontspace-781688&#8243; text_weight=&#8221;400&#8243;]<strong>RESULTS<\/strong>[\/vc_custom_heading][vc_column_text css=&#8221;.vc_custom_1515137247208{margin-top: -2px !important;}&#8221;]<\/p>\n<h5><\/h5>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; width=&#8221;3\/4&#8243;][vc_separator sep_color=&#8221;color-uydo&#8221;][vc_empty_space empty_h=&#8221;1&#8243; medium_visibility=&#8221;yes&#8221; mobile_visibility=&#8221;yes&#8221;][vc_custom_heading heading_semantic=&#8221;p&#8221; text_size=&#8221;h4&#8243; text_height=&#8221;fontheight-357766&#8243; text_space=&#8221;fontspace-781688&#8243; text_weight=&#8221;300&#8243; text_color=&#8221;color-wvjs&#8221;]<span style=\"color: #333333;\">Holistic and consistent design image spirit<\/span>[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8221;div&#8221; text_size=&#8221;fontsize-144042&#8243; text_height=&#8221;fontheight-524109&#8243; text_color=&#8221;color-wvjs&#8221;]<\/p>\n<div   id="b25vzt3ezi"    style=\"text-align: justify;\"><span style=\"color: ##999999;\">&#29699;&#29579;&#20250;&#20307;&#32946;&#23448;&#26041;&#97;&#112;&#112;&#8217; brand designers used the new brand identity system to design application touching points for the brand, from the easy-to-read manual catalog and official website with a focus on experience design to other office supplies management systems. The updated brand image is totally different. <\/span><\/div>\n<div   id="b25vzt3ezi"    style=\"text-align: justify;\"><span style=\"color: ##999999;\">HIWIN, as a pioneer in Taiwan&#8217;s precision industry, has fully understood that all products are based what people want them to be, so is branding and design. All designs are the result of researches on users&#8217; habits, and closely connected with user experience. A good brand recognition and memory could be built among international customers only by discarding the designs that couldn&#8217;t fully communicate the brand culture, and activating the brand for the current trend.<\/span><\/div>\n<p>[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; back_image=&#8221;70471&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; css=&#8221;.vc_custom_1515744153533{margin-bottom: 1px !important;}&#8221;][vc_column width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;306&#8243; media_width_percent=&#8221;100&#8243;][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; css=&#8221;.vc_custom_1515744162275{margin-bottom: 1px !important;}&#8221;][vc_column width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;307&#8243; media_width_percent=&#8221;100&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;3&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;5&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column column_width_percent=&#8221;100&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; sticky=&#8221;yes&#8221; width=&#8221;3\/12&#8243;][vc_separator sep_color=&#8221;accent&#8221;][vc_empty_space empty_h=&#8221;0&#8243; medium_visibility=&#8221;yes&#8221; mobile_visibility=&#8221;yes&#8221;][vc_custom_heading heading_semantic=&#8221;h5&#8243; text_size=&#8221;fontsize-105189&#8243; text_height=&#8221;fontheight-357766&#8243; text_space=&#8221;fontspace-781688&#8243; text_weight=&#8221;400&#8243;]<strong>Client<\/strong><br \/>\n<span style=\"color: #808080;\">HIWIN Technologies Corp.<\/span><br \/>\n<strong>Industry<\/strong><br \/>\n<span style=\"color: #808080;\">Electronics<\/span><br \/>\n<strong>Date<\/strong><br \/>\n<span style=\"color: #808080;\">2016<\/span><br \/>\n<strong>Project Service<\/strong><br \/>\n<span style=\"color: #808080;\">Branding, Strategy, Design<\/span>[\/vc_custom_heading][vc_empty_space empty_h=&#8221;1&#8243;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; width=&#8221;9\/12&#8243;][vc_separator sep_color=&#8221;color-uydo&#8221;][vc_empty_space empty_h=&#8221;1&#8243; medium_visibility=&#8221;yes&#8221; mobile_visibility=&#8221;yes&#8221;][vc_custom_heading heading_semantic=&#8221;p&#8221; text_size=&#8221;fontsize-129586&#8243; text_height=&#8221;fontheight-357766&#8243; text_space=&#8221;fontspace-781688&#8243; text_weight=&#8221;300&#8243; text_color=&#8221;color-wvjs&#8221;]About HIWIN TECHNOLOGIES CORP.[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8221;div&#8221; text_size=&#8221;fontsize-144042&#8243; text_height=&#8221;fontheight-524109&#8243; text_color=&#8221;color-132428&#8243;]<\/p>\n<div   id="b25vzt3ezi"    style=\"text-align: justify;\"><span style=\"color: #999999;\">HIWIN TECHNOLOGIES CORP., founded in 1989, is a Taiwan-based machinery manufacturer, headquartered in Taichung, and the third largest ball screw manufacturer in the world.<br \/>\nZhuo Yongcai, the founder, currently serves as chairman of the company, and Cai Huiqing is the general manager.<br \/>\nCurrently, HIWIN has offices in China, Japan, USA, Korea, Germany, France, Czech Republic, Italy, Switzerland and Singapore.<\/span><\/div>\n<p>[\/vc_custom_heading][vc_empty_space empty_h=&#8221;0&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;3&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;3&#8243; back_color=&#8221;color-rgdb&#8221; overlay_alpha=&#8221;0&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; el_class=&#8221;z-index-one&#8221;][vc_column column_width_use_pixel=&#8221;yes&#8221; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;4&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;4&#8243; shift_y=&#8221;0&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; sticky=&#8221;yes&#8221; width=&#8221;3\/12&#8243;][vc_separator sep_color=&#8221;color-xsdn&#8221;][vc_custom_heading heading_semantic=&#8221;h5&#8243; text_size=&#8221;fontsize-178981&#8243; text_height=&#8221;fontheight-357766&#8243; text_space=&#8221;fontspace-781688&#8243; text_weight=&#8221;400&#8243; text_color=&#8221;color-xsdn&#8221;]<strong>MORE<\/strong><br \/>\n<strong>CASESTUDIES<\/strong>[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; width=&#8221;9\/12&#8243;][vc_separator sep_color=&#8221;color-wvjs&#8221;][vc_empty_space empty_h=&#8221;1&#8243; medium_visibility=&#8221;yes&#8221; mobile_visibility=&#8221;yes&#8221;][uncode_index el_id=&#8221;index-32835&#8243; 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