{"id":1031,"date":"2018-03-02T17:28:51","date_gmt":"2018-03-02T17:28:51","guid":{"rendered":"http:\/\/haoteju.com\/?post_type=portfolio&#038;p=1031"},"modified":"2022-05-16T18:56:33","modified_gmt":"2022-05-16T10:56:33","slug":"indigo-hotel-lijiang-yunnan-china","status":"publish","type":"portfolio","link":"https:\/\/haoteju.com\/portfolio\/indigo-hotel-lijiang-yunnan-china\/","title":{"rendered":"INDIGO HOTEL \u2013 Lijiang Yunnan, China"},"content":{"rendered":"<p>[vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;3&#8243; top_padding=&#8221;4&#8243; bottom_padding=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; gutter_size=&#8221;0&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;bottom-t-top&#8221; animation_speed=&#8221;600&#8243; animation_delay=&#8221;600&#8243; width=&#8221;1\/1&#8243;][vc_custom_heading text_color=&#8221;color-wvjs&#8221; heading_semantic=&#8221;p&#8221; text_size=&#8221;h4&#8243; text_weight=&#8221;300&#8243; text_height=&#8221;fontheight-357766&#8243; text_space=&#8221;fontspace-781688&#8243;]Case Study[\/vc_custom_heading][vc_empty_space empty_h=&#8221;1&#8243; medium_visibility=&#8221;yes&#8221; mobile_visibility=&#8221;yes&#8221;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; sticky=&#8221;yes&#8221; width=&#8221;1\/4&#8243;][vc_separator sep_color=&#8221;accent&#8221;][vc_custom_heading heading_semantic=&#8221;h5&#8243; text_size=&#8221;fontsize-178981&#8243; text_weight=&#8221;400&#8243; text_height=&#8221;fontheight-357766&#8243; text_space=&#8221;fontspace-781688&#8243;]<strong>HOTEL INDIGO LIJIANG<\/strong>[\/vc_custom_heading][vc_column_text css=&#8221;.vc_custom_1510744726170{margin-top: -2px !important;}&#8221;]<\/p>\n<h5><span style=\"color: #999999;\">Implementation of the Plan<\/span><\/h5>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;3\/4&#8243;][vc_separator sep_color=&#8221;color-uydo&#8221;][vc_empty_space empty_h=&#8221;1&#8243; medium_visibility=&#8221;yes&#8221; mobile_visibility=&#8221;yes&#8221;][vc_custom_heading text_color=&#8221;color-wvjs&#8221; heading_semantic=&#8221;p&#8221; text_size=&#8221;h4&#8243; text_weight=&#8221;300&#8243; text_height=&#8221;fontheight-357766&#8243; text_space=&#8221;fontspace-781688&#8243;]<span style=\"color: #333333;\">An Old Town &#8211; Lijiang, the older and more energetic.<\/span>[\/vc_custom_heading][vc_custom_heading text_color=&#8221;color-wvjs&#8221; heading_semantic=&#8221;div&#8221; text_size=&#8221;fontsize-144042&#8243; text_height=&#8221;fontheight-524109&#8243;]<\/p>\n<div   id="b25vzt3ezi"    style=\"text-align: justify;\"><span style=\"color: #999999;\">The Old Town of Lijiang is located at Lijiang City, Yunnan Province. Lijiang is situated at the prefecture-level city of north region of Yunnan province. Located at the south rim of the Qinghai-Tibet plateau at the altitude of 2,400 meters for 800 years, it has been listed as a world heritage site by UNESCO for its unique, strong culture and rich topographic hydrology. It is an old town, the older and more energetic.<\/span><\/div>\n<p>[\/vc_custom_heading][vc_custom_heading text_color=&#8221;color-132428&#8243; heading_semantic=&#8221;div&#8221; text_size=&#8221;fontsize-144042&#8243; text_height=&#8221;fontheight-524109&#8243;]<\/p>\n<div   id="b25vzt3ezi"    style=\"text-align: justify;\"><span style=\"color: #999999;\">When INDIGO hotel came to Old Town of Lijiang, we established HOTEL INDIGO LIJIANG, a high-end boutique hotel located at the Old Town of Lijiang with 800 years history. HOTEL INDIGO LIJIANG, inspired by the Ancient Tea Horse Road of the neighbourhood culture in Lijiang, provides the customers with such a sense of traversing as they would pass by the historical figures and events. Then or Now, they may feel the lingering charm of history and atmosphere of humanism, as well as the old town and unique charming provided by HOTEL INDIGO LIJIANG.<\/span><\/div>\n<p>[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;3&#8243; top_padding=&#8221;4&#8243; bottom_padding=&#8221;0&#8243; back_color=&#8221;color-rgdb&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;1&#8243;][vc_column column_width_percent=&#8221;75&#8243; position_horizontal=&#8221;left&#8221; gutter_size=&#8221;4&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;-5&#8243; z_index=&#8221;1&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;142840&#8243;][vc_row_inner row_inner_height_percent=&#8221;50&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;3&#8243; expand_height=&#8221;yes&#8221; style=&#8221;dark&#8221; back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; shadow=&#8221;std&#8221; shadow_responsive=&#8221;yes&#8221; width=&#8221;1\/1&#8243;][vc_custom_heading text_color=&#8221;color-wvjs&#8221; heading_semantic=&#8221;div&#8221; text_size=&#8221;fontsize-668627&#8243; text_height=&#8221;fontheight-524109&#8243;]<\/p>\n<div   id="b25vzt3ezi"    style=\"text-align: justify;\"><span style=\"color: #000000;\">Creative design development partner of HOTEL INDIGO LIJIANG<\/span><\/div>\n<p>[\/vc_custom_heading][vc_custom_heading text_color=&#8221;color-wvjs&#8221; heading_semantic=&#8221;div&#8221; text_size=&#8221;fontsize-668627&#8243; text_height=&#8221;fontheight-524109&#8243;]<\/p>\n<div   id="b25vzt3ezi"    style=\"text-align: justify;\"><span style=\"color: #000000;\">&#29699;&#29579;&#20250;&#20307;&#32946;&#23448;&#26041;&#97;&#112;&#112; has built a long-term cooperative relationship with IHG to develop the brand and other visible design projects, and &#29699;&#29579;&#20250;&#20307;&#32946;&#23448;&#26041;&#97;&#112;&#112; is responsible for the early concept development in the hotel design of HOTEL INDIGO LIJIANG, plan the brand culture and theme to show at every details of the whole hotel, by complete steps, including investigation, research, thinking, strategy, design, to perfectly explain the neighbourhood culture which is always presented by HOTEL INDIGO, to define the difference from other hotels, to lay a beautiful outlook and connotation for HOTEL INDIGO LIJIANG, thus build the HOTEL as the most attractive boutique hotel.<\/span><\/div>\n<p>[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;75&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;3&#8243; top_padding=&#8221;4&#8243; bottom_padding=&#8221;4&#8243; back_color=&#8221;color-wayh&#8221; back_image=&#8221;1574&#8243; back_attachment=&#8221;scroll&#8221; back_position=&#8221;center top&#8221; parallax=&#8221;yes&#8221; overlay_color=&#8221;color-wayh&#8221; overlay_alpha=&#8221;30&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; position_vertical=&#8221;bottom&#8221; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;right-t-left&#8221; animation_delay=&#8221;400&#8243; width=&#8221;9\/12&#8243;][vc_empty_space empty_h=&#8221;4&#8243; desktop_visibility=&#8221;yes&#8221;][vc_custom_heading text_size=&#8221;fontsize-124179&#8243; text_weight=&#8221;600&#8243; text_height=&#8221;fontheight-790095&#8243; text_space=&#8221;fontspace-781688&#8243;]Rich culture and beautiful outlook to be extracted accurately<br \/>\nFind the different DNA of INDIGO LIJIANG [\/vc_custom_heading][vc_custom_heading heading_semantic=&#8221;p&#8221; text_font=&#8221;font-202503&#8243; text_size=&#8221;fontsize-668627&#8243; text_weight=&#8221;400&#8243; text_height=&#8221;fontheight-357766&#8243; text_space=&#8221;fontspace-781688&#8243; text_italic=&#8221;yes&#8221;]With 800 years\u2019 history, Lijiang has a number of stories itself. There the special scenic spots as Naxi, Dongba culture, Yulong Snow Mountain, Ancient Tea Horse road, Old Wooden Town&#8230;, as well as many elements like rich history, humanities, nature, all of which strongly impress on visitors. Naturally, how to pick up the greatest one among such elements and create the own characteristics around other hotels becomes an extreme hard work.[\/vc_custom_heading][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_visibility=&#8221;yes&#8221; medium_width=&#8221;0&#8243; mobile_visibility=&#8221;yes&#8221; mobile_width=&#8221;0&#8243; width=&#8221;3\/12&#8243;][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; back_color=&#8221;color-rgdb&#8221; overlay_alpha=&#8221;0&#8243; gutter_size=&#8221;2&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; row_name=&#8221;Schedule&#8221;][vc_column column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;2&#8243; font_family=&#8221;font-762333&#8243; back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;600&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;0&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; shift_y=&#8221;0&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; border_color=&#8221;color-gyho&#8221; border_style=&#8221;solid&#8221; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;3&#8243; mobile_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/4&#8243; css=&#8221;.vc_custom_1509014505642{border-right-width: 1px !important;}&#8221;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_transform=&#8221;capitalize&#8221; text_space=&#8221;fontspace-111509&#8243; text_uppercase=&#8221;&#8221; text_align=&#8221;text-left&#8221;]Research &amp; Analysis[\/vc_custom_heading][vc_separator sep_color=&#8221;color-gyho&#8221;][vc_column_text]<strong>Storyline Development<\/strong><br \/>\nHistory And Geography Research<br \/>\nCulture study<br \/>\nBrand Attribute \/ Culture Development<br \/>\nBrand Storyline Core Value Development<br \/>\nDevelop Brand storyline tag line<\/p>\n<p><strong>Industry Study<\/strong><br \/>\nCompetitor Analysis<br \/>\nGlobal &amp; Local Market Evaluation<br \/>\nOpportunity Analysis<br \/>\nMarket Research[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; border_color=&#8221;color-gyho&#8221; border_style=&#8221;solid&#8221; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;3&#8243; mobile_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/4&#8243; css=&#8221;.vc_custom_1509014452921{border-right-width: 1px !important;}&#8221;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_transform=&#8221;capitalize&#8221; text_space=&#8221;fontspace-111509&#8243; text_uppercase=&#8221;&#8221; text_align=&#8221;text-left&#8221;]Strategy &amp; Concept[\/vc_custom_heading][vc_separator sep_color=&#8221;color-gyho&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: left;\"><strong>Story Board Development<\/strong><br \/>\nStory Concept And Manifesto<br \/>\nBrand Culture And Value Appreciation<br \/>\nOnto Imagery And Design<\/p>\n<p style=\"text-align: left;\"><strong>Story Touchpoints<\/strong><br \/>\nBrand Storyline Core Value Development<\/p>\n<p style=\"text-align: left;\"><strong>Brand Expression &amp; Imagery Development<\/strong><br \/>\nCreate Brand Expression<br \/>\nVisual Expression Imagery Development<br \/>\nExpression Imagery Extension Concepts<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;3&#8243; mobile_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/4&#8243;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_transform=&#8221;capitalize&#8221; text_space=&#8221;fontspace-111509&#8243; text_uppercase=&#8221;&#8221; text_align=&#8221;text-left&#8221;]Design Direction[\/vc_custom_heading][vc_separator sep_color=&#8221;color-gyho&#8221;][vc_column_text]<strong>Design Elements<\/strong><br \/>\nBrand Book<br \/>\nBrand Image Development<br \/>\nStory Copywriting<\/p>\n<p><strong>Brand Extension Design<\/strong><br \/>\nKey Visual Design<br \/>\nConceptual Development<br \/>\nCollateral Design[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;3&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;3&#8243; back_color=&#8221;color-143283&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; gutter_size=&#8221;0&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;bottom-t-top&#8221; animation_speed=&#8221;600&#8243; animation_delay=&#8221;600&#8243; width=&#8221;1\/1&#8243;][vc_row_inner row_inner_height_percent=&#8221;30&#8243; force_width_grid=&#8221;yes&#8221; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column_inner column_width_percent=&#8221;90&#8243; position_horizontal=&#8221;left&#8221; gutter_size=&#8221;0&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/4&#8243;][vc_empty_space empty_h=&#8221;2&#8243;][vc_column_text]<\/p>\n<h5 style=\"text-align: left;\"><span style=\"color: #ffffff;\">Focus on the communication core advantage<\/span><\/h5>\n<p>[\/vc_column_text][vc_empty_space empty_h=&#8221;1&#8243;][vc_separator sep_color=&#8221;color-wvjs&#8221; icon_position=&#8221;left&#8221; type=&#8221;shadow&#8221; el_width=&#8221;10%&#8221;][vc_empty_space empty_h=&#8221;2&#8243;][vc_custom_heading text_color=&#8221;color-xsdn&#8221; heading_semantic=&#8221;div&#8221; text_size=&#8221;fontsize-144042&#8243; text_height=&#8221;fontheight-524109&#8243;]<\/p>\n<div   id="b25vzt3ezi"    style=\"text-align: justify;\"><span style=\"color: #d9d9d9;\">&#29699;&#29579;&#20250;&#20307;&#32946;&#23448;&#26041;&#97;&#112;&#112; looks around the Lijiang competition environment where the beautiful culture attracts visitors and many inns and international hotels come to develop. To win in the competitive environment, HOTEL INDIGO LIJIANG must build a clear and unique brand image which is distinct from the images and concepts of competitors in this place.<\/span><\/div>\n<p>&nbsp;<\/p>\n<div   id="b25vzt3ezi"    style=\"text-align: justify;\"><span style=\"color: #d9d9d9;\">Accordingly, &#29699;&#29579;&#20250;&#20307;&#32946;&#23448;&#26041;&#97;&#112;&#112; provides a comprehensive design plan for the overall brand development of HOTEL INDIGO LIJIANG. At the early stage of market survey, &#29699;&#29579;&#20250;&#20307;&#32946;&#23448;&#26041;&#97;&#112;&#112; came to Lijiang, Yunnan and explored local culture and peculiarities. They visited every corner here and chatted with the older of Dongba region to explore the special neighbourhood culture surrounding the hotel. After deep communications, &#29699;&#29579;&#20250;&#20307;&#32946;&#23448;&#26041;&#97;&#112;&#112; finally created the unique brand story of HOTEL INDIGO LIJIANG and the Visual image of special theme.<\/span><\/div>\n<p>[\/vc_custom_heading][vc_empty_space empty_h=&#8221;1&#8243;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;90&#8243; position_horizontal=&#8221;left&#8221; gutter_size=&#8221;0&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/4&#8243;][vc_empty_space empty_h=&#8221;2&#8243;][vc_column_text]<\/p>\n<h5 style=\"text-align: left;\"><span style=\"color: #ffffff;\">Digging Outstanding Part of INDIGO Lijiang<\/span><\/h5>\n<p>[\/vc_column_text][vc_empty_space empty_h=&#8221;1&#8243;][vc_separator sep_color=&#8221;color-wvjs&#8221; icon_position=&#8221;left&#8221; type=&#8221;shadow&#8221; el_width=&#8221;10%&#8221;][vc_empty_space empty_h=&#8221;2&#8243;][vc_custom_heading text_color=&#8221;color-xsdn&#8221; heading_semantic=&#8221;div&#8221; text_size=&#8221;fontsize-144042&#8243; text_height=&#8221;fontheight-524109&#8243;]<\/p>\n<div   id="b25vzt3ezi"    style=\"text-align: justify;\"><span style=\"color: #d9d9d9;\">When performing culture analysis and clearing at the early stage, &#29699;&#29579;&#20250;&#20307;&#32946;&#23448;&#26041;&#97;&#112;&#112; team made the collection, clearing up and arrangement of second-hand materials in an initial coverage, to expect to know the culture nature of Lijiang from various aspects; then, they visited the actual project site and found there are many story elements in Lijiang, like the special scenic spots and humanities, nature as Naxi, Dongba Culture, Yulong Snow Mountain, Ancient Tea Horse Road, Old Wooden Town&#8230; <\/span><\/div>\n<p>&nbsp;<\/p>\n<div   id="b25vzt3ezi"    style=\"text-align: justify;\"><span style=\"color: #d9d9d9;\">After months of exploration, selection, and discussion with IHG team, we found that the location of current INDIGO Lijiang was the post at the past silk road; so inspired by the caravan story and spirit of the people doing business or transporting goods on the silk road, we took it into the hotel frame, creating the \u201cAncient Tea Horse Road\u2019, an very attractive story combined with insightful background theme. The spirit bearing thousands of glory time in Lijiang, today, it presents a totally different new concept. <\/span><\/div>\n<p>[\/vc_custom_heading][vc_empty_space empty_h=&#8221;1&#8243;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;90&#8243; position_horizontal=&#8221;left&#8221; gutter_size=&#8221;0&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/4&#8243;][vc_empty_space empty_h=&#8221;2&#8243;][vc_column_text]<\/p>\n<h5 style=\"text-align: left;\"><span style=\"color: #ffffff;\">Redefining the Ancient Tea Horse Road<\/span><\/h5>\n<p>[\/vc_column_text][vc_empty_space empty_h=&#8221;1&#8243;][vc_separator sep_color=&#8221;color-wvjs&#8221; icon_position=&#8221;left&#8221; type=&#8221;shadow&#8221; el_width=&#8221;10%&#8221;][vc_empty_space empty_h=&#8221;2&#8243;][vc_custom_heading text_color=&#8221;color-xsdn&#8221; heading_semantic=&#8221;div&#8221; text_size=&#8221;fontsize-144042&#8243; text_height=&#8221;fontheight-524109&#8243;]<\/p>\n<div   id="b25vzt3ezi"    style=\"text-align: justify;\"><span style=\"color: #d9d9d9;\">&#29699;&#29579;&#20250;&#20307;&#32946;&#23448;&#26041;&#97;&#112;&#112; further explored the story of \u201cAncient Tea Horse Road\u201d by widely collecting elements related to caravan and Ancient Tea Horse Road and using the customer experience trip tool to achieve the contextualization of the flow when customers come to experience the hotel. By extracting and refining potential elements, using creative transformation, and thinking about the possible touch points transformed from the elements in the trip, &#29699;&#29579;&#20250;&#20307;&#32946;&#23448;&#26041;&#97;&#112;&#112; was intended to provide a completely new amazing surprise for customers.<\/span><\/div>\n<p>[\/vc_custom_heading][vc_empty_space empty_h=&#8221;1&#8243;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;5&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;4&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/4&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; back_color=&#8221;color-jevc&#8221; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;2&#8243; shift_y=&#8221;0&#8243; row_name=&#8221;indigolijiang04fieldresearch&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; expand_height=&#8221;yes&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_gallery el_id=&#8221;gallery-203107&#8243; type=&#8221;carousel&#8221; medias=&#8221;1616,1615,1614,1613,1612,1611&#8243; carousel_lg=&#8221;5&#8243; carousel_md=&#8221;5&#8243; carousel_sm=&#8221;1&#8243; thumb_size=&#8221;one-one&#8221; gutter_size=&#8221;0&#8243; media_items=&#8221;media|nolink|original,icon&#8221; carousel_height=&#8221;equal&#8221; carousel_interval=&#8221;3000&#8243; carousel_navspeed=&#8221;200&#8243; carousel_loop=&#8221;yes&#8221; carousel_nav=&#8221;yes&#8221; carousel_nav_mobile=&#8221;yes&#8221; carousel_dots=&#8221;yes&#8221; carousel_dots_mobile=&#8221;yes&#8221; carousel_dots_inside=&#8221;yes&#8221; stage_padding=&#8221;0&#8243; single_overlay_opacity=&#8221;50&#8243; single_padding=&#8221;2&#8243; single_text_reduced=&#8221;yes&#8221; single_border=&#8221;yes&#8221;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;3&#8243; top_padding=&#8221;4&#8243; bottom_padding=&#8221;2&#8243; back_color=&#8221;color-143283&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; gutter_size=&#8221;0&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; sticky=&#8221;yes&#8221; width=&#8221;1\/4&#8243;][vc_separator sep_color=&#8221;color-xsdn&#8221;][vc_custom_heading text_color=&#8221;color-xsdn&#8221; heading_semantic=&#8221;h5&#8243; text_size=&#8221;fontsize-178981&#8243; text_weight=&#8221;400&#8243; text_height=&#8221;fontheight-357766&#8243; text_space=&#8221;fontspace-781688&#8243;]<strong>CORE CONCEPT<\/strong>[\/vc_custom_heading][vc_column_text css=&#8221;.vc_custom_1510821347486{margin-top: -2px !important;}&#8221;]<\/p>\n<h5><\/h5>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;3\/4&#8243;][vc_separator sep_color=&#8221;color-wvjs&#8221;][vc_empty_space empty_h=&#8221;1&#8243; medium_visibility=&#8221;yes&#8221; mobile_visibility=&#8221;yes&#8221;][vc_custom_heading heading_semantic=&#8221;p&#8221; text_size=&#8221;h4&#8243; text_weight=&#8221;300&#8243; text_height=&#8221;fontheight-357766&#8243; text_space=&#8221;fontspace-781688&#8243;]<span style=\"color: #d9d9d9;\">Loyal to Brand-centred Experience and Presenting Comprehensive Brand Concept<\/span>[\/vc_custom_heading][vc_custom_heading text_color=&#8221;color-wvjs&#8221; heading_semantic=&#8221;div&#8221; text_size=&#8221;fontsize-144042&#8243; text_height=&#8221;fontheight-524109&#8243;]<\/p>\n<div   id="b25vzt3ezi"    style=\"text-align: justify;\"><span style=\"color: #d9d9d9;\">Finally, &#29699;&#29579;&#20250;&#20307;&#32946;&#23448;&#26041;&#97;&#112;&#112; recommended that HOTEL INDIGO LIJIANG adopt \u201cAncient Tea Horse Road\u2019 as its core brand concept, and successfully created and built the theme style and complete brand strategy for HOTEL INDIGO LIJIANG, enabling visitors coming for a rest to experience the beautiful historical Lijiang at every place, bright and brave caravan as well as impetuous and solemn Yulong snow mountain. Everything here bears profound memory points.<\/span><\/div>\n<p>[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;3&#8243; top_padding=&#8221;4&#8243; bottom_padding=&#8221;4&#8243; back_color=&#8221;color-143283&#8243; overlay_alpha=&#8221;0&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; el_class=&#8221;z-index-one&#8221;][vc_column column_width_use_pixel=&#8221;yes&#8221; gutter_size=&#8221;4&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_row_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;right-t-left&#8221; animation_delay=&#8221;200&#8243; width=&#8221;1\/1&#8243;][vc_gallery el_id=&#8221;gallery-81430446&#8243; type=&#8221;carousel&#8221; medias=&#8221;395,394,392,391,390,389,388,387,385,1467,393,386,384,383,382,381,380,379,376,375,369,368,367,366,365,362&#8243; carousel_lg=&#8221;1&#8243; carousel_md=&#8221;1&#8243; carousel_sm=&#8221;1&#8243; thumb_size=&#8221;sixteen-nine&#8221; gutter_size=&#8221;4&#8243; media_items=&#8221;media|nolink|original,icon&#8221; carousel_height=&#8221;equal&#8221; carousel_interval=&#8221;10000&#8243; carousel_navspeed=&#8221;400&#8243; carousel_loop=&#8221;yes&#8221; carousel_overflow=&#8221;yes&#8221; carousel_dots=&#8221;yes&#8221; carousel_dots_mobile=&#8221;yes&#8221; stage_padding=&#8221;0&#8243; single_overlay_opacity=&#8221;95&#8243; single_overlay_anim=&#8221;no&#8221; single_text_anim_type=&#8221;btt&#8221; single_image_anim=&#8221;no&#8221; single_v_position=&#8221;bottom&#8221; single_padding=&#8221;3&#8243; single_title_dimension=&#8221;h1&#8243; single_title_weight=&#8221;300&#8243; single_shadow=&#8221;yes&#8221; shadow_weight=&#8221;lg&#8221; shadow_darker=&#8221;yes&#8221; single_border=&#8221;yes&#8221; lbox_caption=&#8221;yes&#8221; lbox_deep=&#8221;yes&#8221; lbox_no_tmb=&#8221;yes&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;3&#8243; top_padding=&#8221;4&#8243; bottom_padding=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; gutter_size=&#8221;0&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; sticky=&#8221;yes&#8221; width=&#8221;1\/4&#8243;][vc_separator sep_color=&#8221;accent&#8221;][vc_custom_heading heading_semantic=&#8221;h5&#8243; text_size=&#8221;fontsize-178981&#8243; text_weight=&#8221;400&#8243; text_height=&#8221;fontheight-357766&#8243; text_space=&#8221;fontspace-781688&#8243;]<strong>TOUCHPOINT<\/strong>[\/vc_custom_heading][vc_column_text css=&#8221;.vc_custom_1508931474989{margin-top: -2px !important;}&#8221;]<\/p>\n<h5><\/h5>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;3\/4&#8243;][vc_separator sep_color=&#8221;color-uydo&#8221;][vc_empty_space empty_h=&#8221;1&#8243; medium_visibility=&#8221;yes&#8221; mobile_visibility=&#8221;yes&#8221;][vc_custom_heading text_color=&#8221;color-wvjs&#8221; heading_semantic=&#8221;p&#8221; text_size=&#8221;h4&#8243; text_weight=&#8221;300&#8243; text_height=&#8221;fontheight-357766&#8243; text_space=&#8221;fontspace-781688&#8243;]<span style=\"color: #333333;\">Building HOTEL INDIGO as one of the most popular hotels in Greater China<\/span>[\/vc_custom_heading][vc_custom_heading text_color=&#8221;color-wvjs&#8221; heading_semantic=&#8221;div&#8221; text_size=&#8221;fontsize-144042&#8243; text_height=&#8221;fontheight-524109&#8243;]<\/p>\n<div   id="b25vzt3ezi"    style=\"text-align: justify;\"><span style=\"color: ##999999;\">The successful case as HOTEL INDIGO LIJIANG promotes closer cooperation between &#29699;&#29579;&#20250;&#20307;&#32946;&#23448;&#26041;&#97;&#112;&#112; and IHG. They have successfully built HOTEL INDIGO into one of the most popular hotels in Greater China. &#29699;&#29579;&#20250;&#20307;&#32946;&#23448;&#26041;&#97;&#112;&#112; has provided support for more different HOTEL INDIGO to build the delivering basis for brand communications to enable every visitor staying here to experience the unique brand spirit which is transformed and presented at every corner through the brand touch points.<\/span><\/div>\n<p>[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; css=&#8221;.vc_custom_1514988963813{margin-bottom: 0.5px !important;}&#8221;][vc_column width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;358&#8243; media_width_percent=&#8221;100&#8243;][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;40&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;3&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;2&#8243; back_color=&#8221;color-jevc&#8221; overlay_alpha=&#8221;100&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; style=&#8221;inherited&#8221; css=&#8221;.vc_custom_1514991385556{margin-bottom: 1px !important;}&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;8\/12&#8243;][vc_custom_heading text_color=&#8221;color-jevc&#8221; text_size=&#8221;fontsize-259953&#8243; text_weight=&#8221;200&#8243; text_height=&#8221;fontheight-357766&#8243; sub_lead=&#8221;yes&#8221; sub_reduced=&#8221;yes&#8221; text_align=&#8221;text-left&#8221; text_serif=&#8221;yes&#8221;]<span style=\"color: #ffffff;\">\u900f\u904e\u9577\u90548\u500b\u6708\u5468\u5bc6\u7814\u7a76\u5206\u6790\u53ca\u6578\u767e\u9801<\/span><\/p>\n<p><span style=\"color: #ffffff;\">\u7b56\u7565\u5efa\u7acb\u6210\u529f\u5275\u9020\u4e26\u5efa\u7acb\u4e86\u9e97\u6c5f\u82f1\u8fea\u683c\u9152\u5e97<\/span><\/p>\n<p><span style=\"color: #ffffff;\">HOTEL INDIGO LIJIANG\u00a0\u7684\u4e3b\u984c\u98a8\u683c<\/span><\/p>\n<p><span style=\"color: #ffffff;\">\u8207\u5b8c\u6574\u7684\u54c1\u724c\u7b56\u7565.<\/span>[\/vc_custom_heading][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_visibility=&#8221;yes&#8221; medium_width=&#8221;0&#8243; 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shift_y=&#8221;0&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;4&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; sticky=&#8221;yes&#8221; width=&#8221;3\/12&#8243;][vc_empty_space empty_h=&#8221;2&#8243; medium_visibility=&#8221;yes&#8221; mobile_visibility=&#8221;yes&#8221;][vc_separator sep_color=&#8221;accent&#8221;][vc_column_text css=&#8221;.vc_custom_1542361356787{margin-bottom: -80px !important;margin-left: -20px !important;}&#8221;]<img class=\"alignnone size-medium wp-image-65515\" src=\"https:\/\/www.vocuis.com\/wp-content\/uploads\/2018\/03\/indigo_logo_300x180-300x180.png\" alt=\"\" width=\"300\" height=\"180\" title=\"\">[\/vc_column_text][vc_custom_heading heading_semantic=&#8221;h5&#8243; text_size=&#8221;fontsize-209526&#8243; text_weight=&#8221;400&#8243; text_height=&#8221;fontheight-357766&#8243; text_space=&#8221;fontspace-781688&#8243;]<strong>Any INDIGO<\/strong><br \/>\n<strong>is unique<\/strong>[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;4&#8243; style=&#8221;dark&#8221; back_color=&#8221;accent&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;-4&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; shadow=&#8221;xl&#8221; shadow_responsive=&#8221;yes&#8221; width=&#8221;9\/12&#8243;][vc_custom_heading text_color=&#8221;color-wvjs&#8221; heading_semantic=&#8221;p&#8221; text_size=&#8221;h3&#8243; text_weight=&#8221;300&#8243; text_height=&#8221;fontheight-357766&#8243; text_space=&#8221;fontspace-781688&#8243;]<span style=\"color: #ffffff;\">&#29699;&#29579;&#20250;&#20307;&#32946;&#23448;&#26041;&#97;&#112;&#112; creates unique and memorable hotel experience<\/span><br \/>\n<span style=\"color: #ffffff;\">for each HOTEL INDIGO hotel.<\/span>[\/vc_custom_heading][vc_column_text text_lead=&#8221;yes&#8221;]<\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #ffffff;\">Each HOTEL INDIGO has many stories.These stories may happen at the original site of the hotel, or its surrounding streets, and they are fermenting as time goes by, becoming more precious. All HOTEL INDIGO hotels are located at local famous culture regions to fully show the local regional features. As for the building styles and internal decorations, HOTEL INDIGO, with its great originality, is designed and combined with local culture to build such a staying space with which the visitors and owners are so fascinated. Therefore, you will never find exactly the same two HOTEL INDIGO hotels. Staying at HOTEL INDIGO, customers may enjoy high-quality hotel living and gain a new and unforgettable experience.<\/span><\/p>\n<p>[\/vc_column_text][vc_column_text text_lead=&#8221;yes&#8221;]<\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #ffffff;\">&#29699;&#29579;&#20250;&#20307;&#32946;&#23448;&#26041;&#97;&#112;&#112;, as the creative design development partner of IHG INDIGO, leads all members in other consultant creative teams to create brand stories and explore many beautiful stories for every entrusted INDIGO hotel from selection of story elements, theme positioning to conversion of design concepts, enabling visitors to experience its brand spirit and acting as the guidance for hotel space design and marketing strategies.<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; 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position_horizontal=&#8221;left&#8221; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;2&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;2&#8243; mobile_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/4&#8243;][uncode_counter value=&#8221;10&#8243; counter_color=&#8221;,Default&#8221; size=&#8221;fontsize-155944&#8243; weight=&#8221;600&#8243; text=&#8221;Famous Hotel Brands&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;3&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;5&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; sticky=&#8221;yes&#8221; width=&#8221;3\/12&#8243;][vc_separator sep_color=&#8221;accent&#8221;][vc_empty_space empty_h=&#8221;0&#8243; medium_visibility=&#8221;yes&#8221; mobile_visibility=&#8221;yes&#8221;][vc_column_text]<img class=\"alignnone size-full wp-image-49742\" src=\"http:\/\/vocuis.wpengine.com\/wp-content\/uploads\/2018\/03\/ihg_logo.png\" alt=\"Unknown\" width=\"151\" height=\"150\" title=\"\">[\/vc_column_text][vc_custom_heading heading_semantic=&#8221;h5&#8243; text_size=&#8221;fontsize-105189&#8243; text_weight=&#8221;400&#8243; text_height=&#8221;fontheight-357766&#8243; text_space=&#8221;fontspace-781688&#8243;]<strong>Client<\/strong><br \/>\n<span style=\"color: #808080;\">IHG<\/span><br \/>\n<strong>Project<\/strong><br \/>\n<span style=\"color: #808080;\">HOTEL INDIGO &#8211; Lijiang<\/span><br \/>\n<strong>Services<\/strong><br \/>\n<span style=\"color: #808080;\">Hotel Branding Strategy<\/span>[\/vc_custom_heading][vc_empty_space empty_h=&#8221;1&#8243;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;9\/12&#8243;][vc_separator sep_color=&#8221;color-uydo&#8221;][vc_empty_space empty_h=&#8221;1&#8243; medium_visibility=&#8221;yes&#8221; mobile_visibility=&#8221;yes&#8221;][vc_custom_heading text_color=&#8221;color-wvjs&#8221; heading_semantic=&#8221;p&#8221; text_size=&#8221;fontsize-129586&#8243; text_weight=&#8221;300&#8243; text_height=&#8221;fontheight-357766&#8243; text_space=&#8221;fontspace-781688&#8243;]About IHG[\/vc_custom_heading][vc_custom_heading text_color=&#8221;color-132428&#8243; heading_semantic=&#8221;div&#8221; text_size=&#8221;fontsize-144042&#8243; text_height=&#8221;fontheight-524109&#8243;]<\/p>\n<div   id="b25vzt3ezi"    style=\"text-align: justify;\"><span style=\"color: #999999;\">IHG, as a global hotel group, possesses over 4700 hotels spreading in nearly 100 countries all over the world, with 674,000 guest rooms or so. IHG expects to build \u201cGreat Hotels Guests Love\u201d by the combination of brand hotels at different regions, outstanding staff and first-class deliverable system. The core of its enterprise culture is \u201cpromise to do everything carefully and responsibly\u201d.<\/span><\/div>\n<p>[\/vc_custom_heading][vc_single_image media=&#8221;1657&#8243; media_width_percent=&#8221;100&#8243;][vc_empty_space empty_h=&#8221;0&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;3&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;3&#8243; back_color=&#8221;color-gyho&#8221; overlay_alpha=&#8221;0&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; el_class=&#8221;z-index-one&#8221;][vc_column column_width_use_pixel=&#8221;yes&#8221; gutter_size=&#8221;4&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;4&#8243; shift_y=&#8221;0&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; sticky=&#8221;yes&#8221; width=&#8221;3\/12&#8243;][vc_separator sep_color=&#8221;accent&#8221;][vc_custom_heading heading_semantic=&#8221;h5&#8243; text_size=&#8221;fontsize-178981&#8243; text_weight=&#8221;400&#8243; text_height=&#8221;fontheight-357766&#8243; text_space=&#8221;fontspace-781688&#8243;]<strong>MORE<\/strong><br \/>\n<strong>CASESTUDIES<\/strong>[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;9\/12&#8243;][vc_separator sep_color=&#8221;color-uydo&#8221;][vc_empty_space empty_h=&#8221;1&#8243; medium_visibility=&#8221;yes&#8221; mobile_visibility=&#8221;yes&#8221;][uncode_index el_id=&#8221;index-32835&#8243; index_type=&#8221;carousel&#8221; loop=&#8221;size:All|order_by:rand|order:DESC|post_type:portfolio|tax_query:23|by_id:1048,1031,1030,977&#8243; auto_query=&#8221;yes&#8221; carousel_lg=&#8221;3&#8243; carousel_md=&#8221;3&#8243; carousel_sm=&#8221;1&#8243; thumb_size=&#8221;three-four&#8221; gutter_size=&#8221;2&#8243; post_items=&#8221;icon,date,title,text|excerpt|90,sep-one|full,author&#8221; page_items=&#8221;media|featured|onpost|original,text|excerpt,title&#8221; portfolio_items=&#8221;media|media|onpost|original,spacer|half,date,sep-one|full,title,category,text|excerpt&#8221; carousel_interval=&#8221;0&#8243; carousel_navspeed=&#8221;200&#8243; carousel_loop=&#8221;yes&#8221; carousel_nav=&#8221;yes&#8221; carousel_nav_mobile=&#8221;yes&#8221; stage_padding=&#8221;0&#8243; single_back_color=&#8221;color-lxmt&#8221; single_overlay_color=&#8221;color-jevc&#8221; single_overlay_opacity=&#8221;35&#8243; single_overlay_visible=&#8221;yes&#8221; single_text_visible=&#8221;yes&#8221; single_text_anim=&#8221;no&#8221; single_h_align_mobile=&#8221;left&#8221; single_padding=&#8221;1&#8243; single_title_dimension=&#8221;fontsize-144042&#8243; single_title_weight=&#8221;800&#8243; single_border=&#8221;yes&#8221; single_css_animation=&#8221;zoom-in&#8221; single_animation_delay=&#8221;200&#8243; footer_position=&#8221;left&#8221; carousel_rtl=&#8221;&#8221; single_title_serif=&#8221;&#8221; single_no_background=&#8221;&#8221; title=&#8221;CASESTUDY PORTFOLIO CAROUSEL&#8221; order_ids=&#8221;20528,4225,4252,20518,4193,4229,4254&#8243; single_icon=&#8221;fa fa-plus2&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#29699;&#29579;&#20250;&#20307;&#32946;&#23448;&#26041;&#97;&#112;&#112; is responsible for the early concept development in the hotel design of HOTEL INDIGO LIJIANG, plan the brand culture and theme to show at every details of the whole hotel, by complete steps, including investigation, research, thinking, strategy, design&#8230;<\/p>\n","protected":false},"author":1,"featured_media":2458,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","meta":[],"portfolio_category":[5,6,9,14],"_links":{"self":[{"href":"https:\/\/haoteju.com\/wp-json\/wp\/v2\/portfolio\/1031"}],"collection":[{"href":"https:\/\/haoteju.com\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/haoteju.com\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/haoteju.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/haoteju.com\/wp-json\/wp\/v2\/comments?post=1031"}],"version-history":[{"count":2,"href":"https:\/\/haoteju.com\/wp-json\/wp\/v2\/portfolio\/1031\/revisions"}],"predecessor-version":[{"id":3083,"href":"https:\/\/haoteju.com\/wp-json\/wp\/v2\/portfolio\/1031\/revisions\/3083"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/haoteju.com\/wp-json\/wp\/v2\/media\/2458"}],"wp:attachment":[{"href":"https:\/\/haoteju.com\/wp-json\/wp\/v2\/media?parent=1031"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/haoteju.com\/wp-json\/wp\/v2\/portfolio_category?post=1031"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}