{"id":1048,"date":"2018-03-02T17:35:46","date_gmt":"2018-03-02T17:35:46","guid":{"rendered":"http:\/\/haoteju.com\/?post_type=portfolio&p=1048"},"modified":"2022-05-26T11:44:02","modified_gmt":"2022-05-26T03:44:02","slug":"lushan-site-development-planning-jiangxi-china","status":"publish","type":"portfolio","link":"https:\/\/haoteju.com\/portfolio\/lushan-site-development-planning-jiangxi-china\/","title":{"rendered":"LUSHAN Site Development & Planning Jiangxi, China"},"content":{"rendered":"
[vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”3″ top_padding=”4″ bottom_padding=”3″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″][vc_column column_width_percent=”100″ position_horizontal=”left” gutter_size=”0″ override_padding=”yes” column_padding=”0″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ css_animation=”bottom-t-top” animation_speed=”600″ animation_delay=”600″ width=”1\/1″][vc_custom_heading text_color=”color-wvjs” heading_semantic=”p” text_size=”h4″ text_weight=”300″ text_height=”fontheight-357766″ text_space=”fontspace-781688″]Case Study[\/vc_custom_heading][vc_empty_space empty_h=”1″ medium_visibility=”yes” mobile_visibility=”yes”][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ shift_y=”0″ z_index=”0″][vc_column_inner column_width_percent=”100″ position_horizontal=”left” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ sticky=”yes” width=”1\/4″][vc_separator sep_color=”accent”][vc_custom_heading heading_semantic=”h5″ text_size=”fontsize-178981″ text_weight=”400″ text_height=”fontheight-357766″ text_space=”fontspace-781688″]PROJECT SUMMARY<\/strong>[\/vc_custom_heading][vc_column_text css=”.vc_custom_1511164593283{margin-top: -2px !important;}”]<\/p>\n [\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=”100″ gutter_size=”2″ override_padding=”yes” column_padding=”0″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”3\/4″][vc_separator sep_color=”color-uydo”][vc_empty_space empty_h=”1″ medium_visibility=”yes” mobile_visibility=”yes”][vc_custom_heading text_color=”color-wvjs” heading_semantic=”p” text_size=”h4″ text_weight=”300″ text_height=”fontheight-357766″ text_space=”fontspace-781688″]Avic LUSHAN Site Development<\/span>[\/vc_custom_heading][vc_custom_heading text_color=”color-wvjs” heading_semantic=”div” text_size=”fontsize-144042″ text_height=”fontheight-524109″]<\/p>\n [\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”3″ top_padding=”4″ bottom_padding=”0″ back_color=”color-rgdb” overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”1″][vc_column column_width_percent=”75″ position_horizontal=”left” gutter_size=”4″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”-5″ z_index=”1″ medium_width=”0″ mobile_width=”0″ width=”1\/1″ uncode_shortcode_id=”927838″][vc_row_inner row_inner_height_percent=”50″ overlay_alpha=”50″ gutter_size=”3″ shift_y=”0″ z_index=”0″][vc_column_inner column_width_percent=”100″ gutter_size=”3″ override_padding=”yes” column_padding=”3″ expand_height=”yes” style=”dark” back_color=”color-xsdn” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ shadow=”std” shadow_responsive=”yes” width=”1\/1″][vc_custom_heading text_color=”color-wvjs” heading_semantic=”div” text_size=”fontsize-668627″ text_height=”fontheight-524109″]<\/p>\n [\/vc_custom_heading][vc_custom_heading text_color=”color-wvjs” heading_semantic=”div” text_size=”fontsize-668627″ text_height=”fontheight-524109″]<\/p>\n [\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=”70″ override_padding=”yes” h_padding=”3″ top_padding=”4″ bottom_padding=”4″ back_color=”color-wayh” back_image=”780″ back_attachment=”scroll” back_position=”center center” parallax=”yes” overlay_color=”color-wayh” overlay_alpha=”30″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″][vc_column column_width_percent=”100″ position_horizontal=”left” position_vertical=”bottom” gutter_size=”3″ style=”dark” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ css_animation=”right-t-left” animation_delay=”400″ width=”9\/12″][vc_empty_space empty_h=”4″ desktop_visibility=”yes”][vc_custom_heading text_size=”fontsize-124179″ text_weight=”600″ text_height=”fontheight-790095″ text_space=”fontspace-781688″]Inspiration: [\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=”100″ gutter_size=”2″ override_padding=”yes” column_padding=”0″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”3\/4″][vc_separator sep_color=”color-uydo”][vc_empty_space empty_h=”1″ medium_visibility=”yes” mobile_visibility=”yes”][vc_custom_heading text_color=”color-wvjs” heading_semantic=”p” text_size=”h4″ text_weight=”300″ text_height=”fontheight-357766″ text_space=”fontspace-781688″]Experience the cultural customs and find out the differences between ideals and reality.<\/span>[\/vc_custom_heading][vc_custom_heading text_color=”color-wvjs” heading_semantic=”div” text_size=”fontsize-144042″ text_height=”fontheight-524109″]<\/p>\n [\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row unlock_row_content=”yes” row_height_percent=”0″ override_padding=”yes” h_padding=”0″ top_padding=”0″ bottom_padding=”0″ back_color=”color-lxmt” overlay_alpha=”50″ equal_height=”yes” gutter_size=”2″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ row_name=”indigolijiang04fieldresearch”][vc_column column_width_percent=”100″ position_vertical=”middle” align_horizontal=”align_center” gutter_size=”3″ override_padding=”yes” column_padding=”0″ expand_height=”yes” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ z_index=”0″ medium_width=”0″ width=”1\/1″][vc_gallery el_id=”gallery-203107″ type=”carousel” medias=”763,762,761,759,758,757,756,755,754,753,752,751,750,749,748,747,746,745,744,743,742,741,740,739,738,737,735,736,760″ carousel_lg=”5″ carousel_md=”5″ carousel_sm=”1″ thumb_size=”one-one” gutter_size=”0″ media_items=”media|nolink|original,icon” carousel_height=”equal” carousel_interval=”3000″ carousel_navspeed=”200″ carousel_loop=”yes” carousel_nav=”yes” carousel_nav_mobile=”yes” carousel_dots=”yes” carousel_dots_mobile=”yes” carousel_dots_inside=”yes” stage_padding=”0″ single_overlay_opacity=”50″ single_padding=”2″ single_text_reduced=”yes” single_border=”yes”][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”3″ top_padding=”4″ bottom_padding=”3″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″][vc_column column_width_percent=”100″ position_horizontal=”left” gutter_size=”0″ override_padding=”yes” column_padding=”0″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ css_animation=”bottom-t-top” animation_speed=”600″ animation_delay=”600″ width=”1\/1″][vc_empty_space empty_h=”1″ medium_visibility=”yes” mobile_visibility=”yes”][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ shift_y=”0″ z_index=”0″][vc_column_inner column_width_percent=”100″ position_horizontal=”left” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ sticky=”yes” width=”1\/4″][vc_separator sep_color=”accent”][vc_custom_heading heading_semantic=”h5″ text_size=”fontsize-178981″ text_weight=”400″ text_height=”fontheight-357766″ text_space=”fontspace-781688″]BRAND POSITION<\/strong>[\/vc_custom_heading][vc_column_text css=”.vc_custom_1515485948060{margin-top: -2px !important;}”]<\/p>\n [\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=”100″ gutter_size=”2″ override_padding=”yes” column_padding=”0″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”3\/4″][vc_separator sep_color=”color-uydo”][vc_empty_space empty_h=”1″ medium_visibility=”yes” mobile_visibility=”yes”][vc_custom_heading text_color=”color-wvjs” heading_semantic=”p” text_size=”h4″ text_weight=”300″ text_height=”fontheight-357766″ text_space=”fontspace-781688″]A tourism and leisure resort integrating culture, history and nature<\/span>[\/vc_custom_heading][vc_custom_heading text_color=”color-wvjs” heading_semantic=”div” text_size=”fontsize-144042″ text_height=”fontheight-524109″]<\/p>\n [\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row unlock_row_content=”yes” row_height_percent=”0″ override_padding=”yes” h_padding=”0″ top_padding=”0″ bottom_padding=”0″ back_color=”color-rgdb” overlay_alpha=”0″ gutter_size=”2″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ row_name=”Schedule”][vc_column column_width_percent=”100″ position_horizontal=”left” align_horizontal=”align_center” gutter_size=”0″ font_family=”font-762333″ back_color=”color-xsdn” overlay_alpha=”0″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ css_animation=”bottom-t-top” animation_delay=”600″ zoom_width=”0″ zoom_height=”0″ width=”1\/1″][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”0″ equal_height=”yes” gutter_size=”0″ shift_y=”0″][vc_column_inner column_width_percent=”100″ position_horizontal=”left” gutter_size=”3″ override_padding=”yes” column_padding=”2″ overlay_alpha=”50″ border_color=”color-gyho” border_style=”solid” shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”3″ mobile_width=”0″ zoom_width=”0″ zoom_height=”0″ width=”1\/4″ css=”.vc_custom_1509088014948{border-right-width: 1px !important;}”][vc_custom_heading heading_semantic=”h3″ text_transform=”capitalize” text_space=”fontspace-111509″ text_uppercase=”” text_align=”text-left”]<\/p>\n Research & Analysis[\/vc_custom_heading][vc_separator sep_color=”color-gyho”][vc_column_text]Site Pre-survey \/ Background Study Survey<\/strong><\/span> Homogeneous Brands \/ Competitors Information<\/strong><\/span> Site Development Theme And Analysis<\/strong><\/span> Identify Positioning[\/vc_custom_heading][vc_separator sep_color=”color-gyho”][vc_column_text]Market Positioning Analysis<\/strong><\/span> Analyze The Products Of The Target Market And Own Brand<\/strong><\/span> Product Re-Positioning<\/strong><\/span> Site Strategy[\/vc_custom_heading][vc_separator sep_color=”color-gyho”][vc_column_text]Brand DNA \/ Brand Vision \/ Brand Value<\/strong><\/span> Brand Vision(Slogan)<\/strong><\/span> Brand Value<\/strong><\/span> Design Direction[\/vc_custom_heading][vc_separator sep_color=”color-gyho”][vc_column_text]Establish The Direction Of The Site<\/strong><\/span> Brand Touchpoints<\/strong><\/span> Design Elements<\/strong><\/span> [\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=”100″ gutter_size=”2″ override_padding=”yes” column_padding=”0″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”3\/4″][vc_separator sep_color=”color-uydo”][vc_empty_space empty_h=”1″ medium_visibility=”yes” mobile_visibility=”yes”][vc_custom_heading text_color=”color-wvjs” heading_semantic=”p” text_size=”h4″ text_weight=”300″ text_height=”fontheight-357766″ text_space=”fontspace-781688″]A customer experience journey of modern Lushan local culture<\/span>[\/vc_custom_heading][vc_custom_heading text_color=”color-wvjs” heading_semantic=”div” text_size=”fontsize-144042″ text_height=”fontheight-524109″]<\/p>\n [\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row unlock_row_content=”yes” row_height_percent=”0″ override_padding=”yes” h_padding=”0″ top_padding=”0″ bottom_padding=”0″ back_color=”color-jevc” overlay_alpha=”50″ equal_height=”yes” gutter_size=”2″ shift_y=”0″ row_name=”indigolijiang04fieldresearch”][vc_column column_width_percent=”100″ position_vertical=”middle” align_horizontal=”align_center” gutter_size=”3″ override_padding=”yes” column_padding=”0″ expand_height=”yes” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ z_index=”0″ medium_width=”0″ width=”1\/1″][vc_single_image media=”790″ media_width_percent=”100″][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”3″ top_padding=”4″ bottom_padding=”2″ back_color=”color-143283″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″][vc_column column_width_percent=”100″ position_horizontal=”left” gutter_size=”0″ override_padding=”yes” column_padding=”0″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ shift_y=”0″ z_index=”0″][vc_column_inner column_width_percent=”100″ position_horizontal=”left” gutter_size=”0″ expand_height=”yes” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ sticky=”yes” width=”1\/4″][vc_separator sep_color=”color-xsdn”][vc_empty_space empty_h=”2″][vc_custom_heading text_color=”color-xsdn” heading_semantic=”h5″ text_size=”fontsize-178981″ text_weight=”400″ text_height=”fontheight-357766″ text_space=”fontspace-781688″]BRAND<\/strong>[\/vc_custom_heading][vc_custom_heading text_color=”color-xsdn” heading_semantic=”h5″ text_size=”fontsize-178981″ text_weight=”400″ text_height=”fontheight-357766″ text_space=”fontspace-781688″]DEVELOPEMENT<\/strong>[\/vc_custom_heading][vc_column_text css=”.vc_custom_1515750764835{margin-top: -2px !important;}”]<\/p>\n [\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=”100″ gutter_size=”2″ override_padding=”yes” column_padding=”0″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”3\/4″][vc_separator sep_color=”color-wvjs”][vc_empty_space empty_h=”1″ medium_visibility=”yes” mobile_visibility=”yes”][vc_custom_heading heading_semantic=”p” text_size=”h4″ text_weight=”300″ text_height=”fontheight-357766″ text_space=”fontspace-781688″]Witness many possibilities of brand building and study the unique value of local cultural tourism.<\/span>[\/vc_custom_heading][vc_custom_heading text_color=”color-wvjs” heading_semantic=”div” text_size=”fontsize-144042″ text_height=”fontheight-524109″]<\/p>\n [\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”3″ top_padding=”4″ bottom_padding=”4″ back_color=”color-143283″ overlay_alpha=”0″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ shift_y_down=”0″ el_class=”z-index-one”][vc_column column_width_use_pixel=”yes” gutter_size=”4″ style=”dark” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″][vc_row_inner][vc_column_inner column_width_percent=”100″ gutter_size=”3″ style=”dark” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ css_animation=”right-t-left” animation_delay=”200″ width=”1\/1″][vc_gallery el_id=”gallery-81430446″ type=”carousel” medias=”764,765,767,769,770,771,774,775,776,778,783,784,785,786,787,788,789″ carousel_lg=”1″ carousel_md=”1″ carousel_sm=”1″ thumb_size=”sixteen-nine” gutter_size=”4″ media_items=”media|nolink|original,icon” carousel_height=”equal” carousel_interval=”0″ carousel_navspeed=”400″ carousel_loop=”yes” carousel_overflow=”yes” carousel_dots=”yes” carousel_dots_mobile=”yes” stage_padding=”0″ single_overlay_opacity=”95″ single_overlay_anim=”no” single_text_anim_type=”btt” single_image_anim=”no” single_v_position=”bottom” single_padding=”3″ single_title_dimension=”h1″ single_title_weight=”300″ single_shadow=”yes” shadow_weight=”lg” shadow_darker=”yes” single_border=”yes” lbox_caption=”yes” lbox_deep=”yes” lbox_no_tmb=”yes”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”3″ top_padding=”3″ bottom_padding=”3″ back_color=”color-gyho” overlay_alpha=”0″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ shift_y_down=”0″ el_class=”z-index-one”][vc_column column_width_use_pixel=”yes” gutter_size=”4″ style=”dark” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”50″ gutter_size=”4″ shift_y=”0″][vc_column_inner column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ sticky=”yes” width=”3\/12″][vc_separator sep_color=”accent”][vc_custom_heading heading_semantic=”h5″ text_size=”fontsize-178981″ text_weight=”400″ text_height=”fontheight-357766″ text_space=”fontspace-781688″]MORE<\/strong> Avic LUSHAN Site Development, located in Xingzi County, Jiangxi Province, is one of tourism and leisure resort projects developed by Avic Group, and also another brand strategy planning project of 球王会体育官方app for Avic Group following…<\/p>\n","protected":false},"author":1,"featured_media":2464,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","meta":[],"portfolio_category":[5,6,9,14],"_links":{"self":[{"href":"https:\/\/haoteju.com\/wp-json\/wp\/v2\/portfolio\/1048"}],"collection":[{"href":"https:\/\/haoteju.com\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/haoteju.com\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/haoteju.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/haoteju.com\/wp-json\/wp\/v2\/comments?post=1048"}],"version-history":[{"count":2,"href":"https:\/\/haoteju.com\/wp-json\/wp\/v2\/portfolio\/1048\/revisions"}],"predecessor-version":[{"id":3204,"href":"https:\/\/haoteju.com\/wp-json\/wp\/v2\/portfolio\/1048\/revisions\/3204"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/haoteju.com\/wp-json\/wp\/v2\/media\/2464"}],"wp:attachment":[{"href":"https:\/\/haoteju.com\/wp-json\/wp\/v2\/media?parent=1048"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/haoteju.com\/wp-json\/wp\/v2\/portfolio_category?post=1048"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}<\/h5>\n
\n<\/span><\/div>\n
\nIsolated Peach Garden[\/vc_custom_heading][vc_custom_heading heading_semantic=”p” text_size=”fontsize-668627″ text_weight=”400″ text_height=”fontheight-357766″ text_space=”fontspace-781688″ text_italic=”yes”]It’s our wish to create such a first impression for visitors that they would be in an ancient Chinese landscape painting after entering into this place, which enables them to explore an isolated peach garden far away from real world.[\/vc_custom_heading][\/vc_column][vc_column column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_visibility=”yes” medium_width=”0″ mobile_visibility=”yes” mobile_width=”0″ width=”3\/12″][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”3″ top_padding=”4″ bottom_padding=”3″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″][vc_column column_width_percent=”100″ position_horizontal=”left” gutter_size=”0″ override_padding=”yes” column_padding=”0″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ css_animation=”bottom-t-top” animation_speed=”600″ animation_delay=”600″ width=”1\/1″][vc_empty_space empty_h=”1″ medium_visibility=”yes” mobile_visibility=”yes”][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ shift_y=”0″ z_index=”0″][vc_column_inner column_width_percent=”100″ position_horizontal=”left” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ sticky=”yes” width=”1\/4″][vc_separator sep_color=”accent”][vc_custom_heading heading_semantic=”h5″ text_size=”fontsize-178981″ text_weight=”400″ text_height=”fontheight-357766″ text_space=”fontspace-781688″]FIELD RESEARCH<\/strong>[\/vc_custom_heading][vc_column_text css=”.vc_custom_1511167285494{margin-top: -2px !important;}”]<\/p>\n<\/h5>\n
Brand Positioning<\/span><\/h5>\n
\n<\/span><\/div>\nPHASE I<\/strong><\/span><\/h4>\n
\nSite Background Study Survey
\nInspecting Tour And Interview Plan
\nNeighbourhood Culture Study
\nData Research & Analysis<\/p>\n
\nMainly Homogeneous Brands \/ Competitors Survey
\nThe Main Competition Products
\nMarket Products segmentation<\/p>\n
\nDevelop Brand Storyline Tag Line[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=”100″ position_horizontal=”left” gutter_size=”3″ override_padding=”yes” column_padding=”2″ overlay_alpha=”50″ border_color=”color-gyho” border_style=”solid” shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”3″ mobile_width=”0″ zoom_width=”0″ zoom_height=”0″ width=”1\/4″ css=”.vc_custom_1509088020055{border-right-width: 1px !important;}”][vc_custom_heading heading_semantic=”h3″ text_transform=”capitalize” text_space=”fontspace-111509″ text_uppercase=”” text_align=”text-left”]<\/p>\nPHASE II<\/strong><\/span><\/h4>\n
\nAudit Brand_The Current Market
\nAnalysis Market
\nSelected Advantages
\nMarket Re-Positioning
\nProduct Positioning Analysis<\/p>\n
\nAudit_Products Analysis Charts
\nCompare With Competitors_Product Features-bar charts<\/p>\n
\nBrands Positioning Strategy
\nContent And Purpose of Positioning
\nReview Brand Positioning Requirements
\nBrand Re-positioning Strategy[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=”100″ position_horizontal=”left” gutter_size=”3″ override_padding=”yes” column_padding=”2″ overlay_alpha=”50″ border_color=”color-gyho” border_style=”solid” shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”3″ mobile_width=”0″ zoom_width=”0″ zoom_height=”0″ width=”1\/4″ css=”.vc_custom_1509088559601{border-right-width: 1px !important;}”][vc_custom_heading heading_semantic=”h3″ text_transform=”capitalize” text_space=”fontspace-111509″ text_uppercase=”” text_align=”text-left”]<\/p>\nPHASE III<\/strong><\/span><\/h4>\n
\nBrand DNA
\nClarify The Brand DNA
\nAudit The Brand’s Rational\/Emotional Key Elements
\nCreate Brand ESSENCE<\/p>\n
\nClarify The Brand Vision, Goals, Values \u200bAnd Capabilities
\nCreate Brand Vision
\nCreate Brand Slogan<\/p>\n
\nClarify And Develop The Brand Core Value
\nMake The target Consumer Recognize and Love It[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=”100″ position_horizontal=”left” gutter_size=”3″ override_padding=”yes” column_padding=”2″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/4″][vc_custom_heading heading_semantic=”h3″ text_transform=”capitalize” text_space=”fontspace-111509″ text_uppercase=”” text_align=”text-left”]<\/p>\nPHASE IV<\/strong><\/span><\/h4>\n
\nBrand Storyline Core Value Development
\nFind The Design Material According to Culture And Storyline<\/p>\n
\nAudit Currently Touchpoints
\nList And Suggestions
\nStory Touchpoints
\nMerchants & Brands Planning<\/p>\n
\nBrand Culture And Value Appreciation Onto Imagery And Design
\nExpression Imagery Extension Concepts[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row unlock_row_content=”yes” row_height_percent=”0″ override_padding=”yes” h_padding=”0″ top_padding=”0″ bottom_padding=”0″ back_color=”color-jevc” overlay_alpha=”50″ equal_height=”yes” gutter_size=”2″ shift_y=”0″ row_name=”indigolijiang04fieldresearch”][vc_column column_width_percent=”100″ position_vertical=”middle” align_horizontal=”align_center” gutter_size=”3″ override_padding=”yes” column_padding=”0″ expand_height=”yes” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ z_index=”0″ medium_width=”0″ width=”1\/1″][vc_gallery el_id=”gallery-203105″ type=”carousel” medias=”1821,1822,1823,1824,1825,1826,1827,1828,1829″ carousel_lg=”5″ carousel_md=”5″ carousel_sm=”1″ thumb_size=”one-one” gutter_size=”0″ media_items=”media|nolink|original,icon” carousel_height=”equal” carousel_interval=”3000″ carousel_navspeed=”200″ carousel_loop=”yes” carousel_nav=”yes” carousel_nav_mobile=”yes” carousel_dots=”yes” carousel_dots_mobile=”yes” carousel_dots_inside=”yes” stage_padding=”0″ single_overlay_opacity=”50″ single_padding=”2″ single_text_reduced=”yes” single_border=”yes”][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”3″ top_padding=”4″ bottom_padding=”3″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″][vc_column column_width_percent=”100″ position_horizontal=”left” gutter_size=”0″ override_padding=”yes” column_padding=”0″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ css_animation=”bottom-t-top” animation_speed=”600″ animation_delay=”600″ width=”1\/1″][vc_empty_space empty_h=”1″ medium_visibility=”yes” mobile_visibility=”yes”][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ shift_y=”0″ z_index=”0″][vc_column_inner column_width_percent=”100″ position_horizontal=”left” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ sticky=”yes” width=”1\/4″][vc_separator sep_color=”accent”][vc_custom_heading heading_semantic=”h5″ text_size=”fontsize-178981″ text_weight=”400″ text_height=”fontheight-357766″ text_space=”fontspace-781688″]CUSTOMER EXPERIENCE JOURNEY<\/strong>[\/vc_custom_heading][vc_column_text css=”.vc_custom_1515488650146{margin-top: -2px !important;}”]<\/p>\n<\/h5>\n
\n<\/span><\/div>\n<\/h5>\n
\nCASESTUDIES<\/strong>[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=”100″ gutter_size=”2″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”9\/12″][vc_separator sep_color=”color-uydo”][vc_empty_space empty_h=”1″ medium_visibility=”yes” mobile_visibility=”yes”][uncode_index el_id=”index-32835″ index_type=”carousel” loop=”size:All|order_by:rand|order:DESC|post_type:portfolio|tax_query:23|by_id:1048,1031,1030,977″ auto_query=”yes” carousel_lg=”3″ carousel_md=”3″ carousel_sm=”1″ thumb_size=”three-four” gutter_size=”2″ post_items=”icon,date,title,text|excerpt|90,sep-one|full,author” page_items=”media|featured|onpost|original,text|excerpt,title” portfolio_items=”media|media|onpost|original,spacer|half,date,sep-one|full,title,category,text|excerpt” carousel_interval=”0″ carousel_navspeed=”200″ carousel_loop=”yes” carousel_nav=”yes” carousel_nav_mobile=”yes” stage_padding=”0″ single_back_color=”color-lxmt” single_overlay_color=”color-jevc” single_overlay_opacity=”35″ single_overlay_visible=”yes” single_text_visible=”yes” single_text_anim=”no” single_h_align_mobile=”left” single_padding=”1″ single_title_dimension=”fontsize-144042″ single_title_weight=”800″ single_border=”yes” single_css_animation=”zoom-in” single_animation_delay=”200″ custom_order=”yes” footer_position=”left” carousel_rtl=”” single_title_serif=”” single_no_background=”” title=”CASESTUDY PORTFOLIO CAROUSEL” order_ids=”20528,4225,4252,20518,4193,4229,4254″ single_icon=”fa fa-plus2″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"