{"id":1048,"date":"2018-03-02T17:35:46","date_gmt":"2018-03-02T17:35:46","guid":{"rendered":"http:\/\/haoteju.com\/?post_type=portfolio&p=1048"},"modified":"2022-05-26T11:44:02","modified_gmt":"2022-05-26T03:44:02","slug":"lushan-site-development-planning-jiangxi-china","status":"publish","type":"portfolio","link":"https:\/\/haoteju.com\/portfolio\/lushan-site-development-planning-jiangxi-china\/","title":{"rendered":"LUSHAN Site Development & Planning Jiangxi, China"},"content":{"rendered":"

[vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”3″ top_padding=”4″ bottom_padding=”3″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″][vc_column column_width_percent=”100″ position_horizontal=”left” gutter_size=”0″ override_padding=”yes” column_padding=”0″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ css_animation=”bottom-t-top” animation_speed=”600″ animation_delay=”600″ width=”1\/1″][vc_custom_heading text_color=”color-wvjs” heading_semantic=”p” text_size=”h4″ text_weight=”300″ text_height=”fontheight-357766″ text_space=”fontspace-781688″]Case Study[\/vc_custom_heading][vc_empty_space empty_h=”1″ medium_visibility=”yes” mobile_visibility=”yes”][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ shift_y=”0″ z_index=”0″][vc_column_inner column_width_percent=”100″ position_horizontal=”left” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ sticky=”yes” width=”1\/4″][vc_separator sep_color=”accent”][vc_custom_heading heading_semantic=”h5″ text_size=”fontsize-178981″ text_weight=”400″ text_height=”fontheight-357766″ text_space=”fontspace-781688″]PROJECT SUMMARY<\/strong>[\/vc_custom_heading][vc_column_text css=”.vc_custom_1511164593283{margin-top: -2px !important;}”]<\/p>\n

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[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=”100″ gutter_size=”2″ override_padding=”yes” column_padding=”0″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”3\/4″][vc_separator sep_color=”color-uydo”][vc_empty_space empty_h=”1″ medium_visibility=”yes” mobile_visibility=”yes”][vc_custom_heading text_color=”color-wvjs” heading_semantic=”p” text_size=”h4″ text_weight=”300″ text_height=”fontheight-357766″ text_space=”fontspace-781688″]Avic LUSHAN Site Development<\/span>[\/vc_custom_heading][vc_custom_heading text_color=”color-wvjs” heading_semantic=”div” text_size=”fontsize-144042″ text_height=”fontheight-524109″]<\/p>\n

Avic LUSHAN Site Development, located in Xingzi County, Jiangxi Province, is one of tourism and leisure resort projects developed by Avic Group, and also another brand strategy planning project of 球王会体育官方app for Avic Group following the Avic Yuan Yuhai project. From background study to field survey, 球王会体育官方app explored the core development of Lushan Site project and the possibilities of various business strategies. 球王会体育官方app gave recommendations on developing suitable industries and brands and resources for settlement, learning Lushan Site’s unique neighborhood culture, and extracting unique charm of the cultural imprint from the rich cultural material elements to establish a unique theme of development, enhance the tourism depth of Lushan Site, and interpret the significance and style of Lushan Site.
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[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”3″ top_padding=”4″ bottom_padding=”0″ back_color=”color-rgdb” overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”1″][vc_column column_width_percent=”75″ position_horizontal=”left” gutter_size=”4″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”-5″ z_index=”1″ medium_width=”0″ mobile_width=”0″ width=”1\/1″ uncode_shortcode_id=”927838″][vc_row_inner row_inner_height_percent=”50″ overlay_alpha=”50″ gutter_size=”3″ shift_y=”0″ z_index=”0″][vc_column_inner column_width_percent=”100″ gutter_size=”3″ override_padding=”yes” column_padding=”3″ expand_height=”yes” style=”dark” back_color=”color-xsdn” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ shadow=”std” shadow_responsive=”yes” width=”1\/1″][vc_custom_heading text_color=”color-wvjs” heading_semantic=”div” text_size=”fontsize-668627″ text_height=”fontheight-524109″]<\/p>\n

Take customer experience into consideration through reflection and market exploration.<\/span><\/div>\n

[\/vc_custom_heading][vc_custom_heading text_color=”color-wvjs” heading_semantic=”div” text_size=”fontsize-668627″ text_height=”fontheight-524109″]<\/p>\n

球王会体育官方app made a thorough brand check for the project, and evaluated the current overall situation of the project, the preference of tourists and the diversity of natural resources as well as the development potential of the project in order to get a better understanding of tourists with different preferences, develop corresponding physical equipment and touching points, clarify phased tasks and goals, develop a brand positioning program, and focus on creating the experience of “merging into the local life of the destination” by means of providing visitors with better tourist services, greater experience, and more vitality upon their return. This is a middle- and high-end brand positioning closely related to the traveling purposes of tourists.<\/span><\/div>\n

[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=”70″ override_padding=”yes” h_padding=”3″ top_padding=”4″ bottom_padding=”4″ back_color=”color-wayh” back_image=”780″ back_attachment=”scroll” back_position=”center center” parallax=”yes” overlay_color=”color-wayh” overlay_alpha=”30″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″][vc_column column_width_percent=”100″ position_horizontal=”left” position_vertical=”bottom” gutter_size=”3″ style=”dark” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ css_animation=”right-t-left” animation_delay=”400″ width=”9\/12″][vc_empty_space empty_h=”4″ desktop_visibility=”yes”][vc_custom_heading text_size=”fontsize-124179″ text_weight=”600″ text_height=”fontheight-790095″ text_space=”fontspace-781688″]Inspiration:
\nIsolated Peach Garden[\/vc_custom_heading][vc_custom_heading heading_semantic=”p” text_size=”fontsize-668627″ text_weight=”400″ text_height=”fontheight-357766″ text_space=”fontspace-781688″ text_italic=”yes”]It’s our wish to create such a first impression for visitors that they would be in an ancient Chinese landscape painting after entering into this place, which enables them to explore an isolated peach garden far away from real world.[\/vc_custom_heading][\/vc_column][vc_column column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_visibility=”yes” medium_width=”0″ mobile_visibility=”yes” mobile_width=”0″ width=”3\/12″][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”3″ top_padding=”4″ bottom_padding=”3″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″][vc_column column_width_percent=”100″ position_horizontal=”left” gutter_size=”0″ override_padding=”yes” column_padding=”0″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ css_animation=”bottom-t-top” animation_speed=”600″ animation_delay=”600″ width=”1\/1″][vc_empty_space empty_h=”1″ medium_visibility=”yes” mobile_visibility=”yes”][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ shift_y=”0″ z_index=”0″][vc_column_inner column_width_percent=”100″ position_horizontal=”left” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ sticky=”yes” width=”1\/4″][vc_separator sep_color=”accent”][vc_custom_heading heading_semantic=”h5″ text_size=”fontsize-178981″ text_weight=”400″ text_height=”fontheight-357766″ text_space=”fontspace-781688″]FIELD RESEARCH<\/strong>[\/vc_custom_heading][vc_column_text css=”.vc_custom_1511167285494{margin-top: -2px !important;}”]<\/p>\n

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[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=”100″ gutter_size=”2″ override_padding=”yes” column_padding=”0″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”3\/4″][vc_separator sep_color=”color-uydo”][vc_empty_space empty_h=”1″ medium_visibility=”yes” mobile_visibility=”yes”][vc_custom_heading text_color=”color-wvjs” heading_semantic=”p” text_size=”h4″ text_weight=”300″ text_height=”fontheight-357766″ text_space=”fontspace-781688″]Experience the cultural customs and find out the differences between ideals and reality.<\/span>[\/vc_custom_heading][vc_custom_heading text_color=”color-wvjs” heading_semantic=”div” text_size=”fontsize-144042″ text_height=”fontheight-524109″]<\/p>\n

Through field research, the 球王会体育官方app team got a deeper understanding of the local culture. We collected a variety of valuable information as the development points in all phases of brand building.<\/span><\/div>\n

[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row unlock_row_content=”yes” row_height_percent=”0″ override_padding=”yes” h_padding=”0″ top_padding=”0″ bottom_padding=”0″ back_color=”color-lxmt” overlay_alpha=”50″ equal_height=”yes” gutter_size=”2″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ row_name=”indigolijiang04fieldresearch”][vc_column column_width_percent=”100″ position_vertical=”middle” align_horizontal=”align_center” gutter_size=”3″ override_padding=”yes” column_padding=”0″ expand_height=”yes” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ z_index=”0″ medium_width=”0″ width=”1\/1″][vc_gallery el_id=”gallery-203107″ type=”carousel” medias=”763,762,761,759,758,757,756,755,754,753,752,751,750,749,748,747,746,745,744,743,742,741,740,739,738,737,735,736,760″ carousel_lg=”5″ carousel_md=”5″ carousel_sm=”1″ thumb_size=”one-one” gutter_size=”0″ media_items=”media|nolink|original,icon” carousel_height=”equal” carousel_interval=”3000″ carousel_navspeed=”200″ carousel_loop=”yes” carousel_nav=”yes” carousel_nav_mobile=”yes” carousel_dots=”yes” carousel_dots_mobile=”yes” carousel_dots_inside=”yes” stage_padding=”0″ single_overlay_opacity=”50″ single_padding=”2″ single_text_reduced=”yes” single_border=”yes”][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”3″ top_padding=”4″ bottom_padding=”3″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″][vc_column column_width_percent=”100″ position_horizontal=”left” gutter_size=”0″ override_padding=”yes” column_padding=”0″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ css_animation=”bottom-t-top” animation_speed=”600″ animation_delay=”600″ width=”1\/1″][vc_empty_space empty_h=”1″ medium_visibility=”yes” mobile_visibility=”yes”][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ shift_y=”0″ z_index=”0″][vc_column_inner column_width_percent=”100″ position_horizontal=”left” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ sticky=”yes” width=”1\/4″][vc_separator sep_color=”accent”][vc_custom_heading heading_semantic=”h5″ text_size=”fontsize-178981″ text_weight=”400″ text_height=”fontheight-357766″ text_space=”fontspace-781688″]BRAND POSITION<\/strong>[\/vc_custom_heading][vc_column_text css=”.vc_custom_1515485948060{margin-top: -2px !important;}”]<\/p>\n

Brand Positioning<\/span><\/h5>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=”100″ gutter_size=”2″ override_padding=”yes” column_padding=”0″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”3\/4″][vc_separator sep_color=”color-uydo”][vc_empty_space empty_h=”1″ medium_visibility=”yes” mobile_visibility=”yes”][vc_custom_heading text_color=”color-wvjs” heading_semantic=”p” text_size=”h4″ text_weight=”300″ text_height=”fontheight-357766″ text_space=”fontspace-781688″]A tourism and leisure resort integrating culture, history and nature<\/span>[\/vc_custom_heading][vc_custom_heading text_color=”color-wvjs” heading_semantic=”div” text_size=”fontsize-144042″ text_height=”fontheight-524109″]<\/p>\n

In the process of brand building, 球王会体育官方app carried out market and product positioning and analysis, and then proposed a new perspective to operate the tourism market by means of systematically preserving the original natural conditions and local characteristics of Lushan Site, and making them more suitable to the market through innovative transformation, which is an indicator for the brand development strategy of Lushan Site, as well as the distinctive feature of the project, thus opening a new chapter for the Chinese tourism market.
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[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row unlock_row_content=”yes” row_height_percent=”0″ override_padding=”yes” h_padding=”0″ top_padding=”0″ bottom_padding=”0″ back_color=”color-rgdb” overlay_alpha=”0″ gutter_size=”2″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ row_name=”Schedule”][vc_column column_width_percent=”100″ position_horizontal=”left” align_horizontal=”align_center” gutter_size=”0″ font_family=”font-762333″ back_color=”color-xsdn” overlay_alpha=”0″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ css_animation=”bottom-t-top” animation_delay=”600″ zoom_width=”0″ zoom_height=”0″ width=”1\/1″][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”0″ equal_height=”yes” gutter_size=”0″ shift_y=”0″][vc_column_inner column_width_percent=”100″ position_horizontal=”left” gutter_size=”3″ override_padding=”yes” column_padding=”2″ overlay_alpha=”50″ border_color=”color-gyho” border_style=”solid” shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”3″ mobile_width=”0″ zoom_width=”0″ zoom_height=”0″ width=”1\/4″ css=”.vc_custom_1509088014948{border-right-width: 1px !important;}”][vc_custom_heading heading_semantic=”h3″ text_transform=”capitalize” text_space=”fontspace-111509″ text_uppercase=”” text_align=”text-left”]<\/p>\n

PHASE I<\/strong><\/span><\/h4>\n

Research & Analysis[\/vc_custom_heading][vc_separator sep_color=”color-gyho”][vc_column_text]Site Pre-survey \/ Background Study Survey<\/strong><\/span>
\nSite Background Study Survey
\nInspecting Tour And Interview Plan
\nNeighbourhood Culture Study
\nData Research & Analysis<\/p>\n

Homogeneous Brands \/ Competitors Information<\/strong><\/span>
\nMainly Homogeneous Brands \/ Competitors Survey
\nThe Main Competition Products
\nMarket Products segmentation<\/p>\n

Site Development Theme And Analysis<\/strong><\/span>
\nDevelop Brand Storyline Tag Line[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=”100″ position_horizontal=”left” gutter_size=”3″ override_padding=”yes” column_padding=”2″ overlay_alpha=”50″ border_color=”color-gyho” border_style=”solid” shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”3″ mobile_width=”0″ zoom_width=”0″ zoom_height=”0″ width=”1\/4″ css=”.vc_custom_1509088020055{border-right-width: 1px !important;}”][vc_custom_heading heading_semantic=”h3″ text_transform=”capitalize” text_space=”fontspace-111509″ text_uppercase=”” text_align=”text-left”]<\/p>\n

PHASE II<\/strong><\/span><\/h4>\n

Identify Positioning[\/vc_custom_heading][vc_separator sep_color=”color-gyho”][vc_column_text]Market Positioning Analysis<\/strong><\/span>
\nAudit Brand_The Current Market
\nAnalysis Market
\nSelected Advantages
\nMarket Re-Positioning
\nProduct Positioning Analysis<\/p>\n

Analyze The Products Of The Target Market And Own Brand<\/strong><\/span>
\nAudit_Products Analysis Charts
\nCompare With Competitors_Product Features-bar charts<\/p>\n

Product Re-Positioning<\/strong><\/span>
\nBrands Positioning Strategy
\nContent And Purpose of Positioning
\nReview Brand Positioning Requirements
\nBrand Re-positioning Strategy[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=”100″ position_horizontal=”left” gutter_size=”3″ override_padding=”yes” column_padding=”2″ overlay_alpha=”50″ border_color=”color-gyho” border_style=”solid” shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”3″ mobile_width=”0″ zoom_width=”0″ zoom_height=”0″ width=”1\/4″ css=”.vc_custom_1509088559601{border-right-width: 1px !important;}”][vc_custom_heading heading_semantic=”h3″ text_transform=”capitalize” text_space=”fontspace-111509″ text_uppercase=”” text_align=”text-left”]<\/p>\n

PHASE III<\/strong><\/span><\/h4>\n

Site Strategy[\/vc_custom_heading][vc_separator sep_color=”color-gyho”][vc_column_text]Brand DNA \/ Brand Vision \/ Brand Value<\/strong><\/span>
\nBrand DNA
\nClarify The Brand DNA
\nAudit The Brand’s Rational\/Emotional Key Elements
\nCreate Brand ESSENCE<\/p>\n

Brand Vision(Slogan)<\/strong><\/span>
\nClarify The Brand Vision, Goals, Values \u200bAnd Capabilities
\nCreate Brand Vision
\nCreate Brand Slogan<\/p>\n

Brand Value<\/strong><\/span>
\nClarify And Develop The Brand Core Value
\nMake The target Consumer Recognize and Love It[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=”100″ position_horizontal=”left” gutter_size=”3″ override_padding=”yes” column_padding=”2″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/4″][vc_custom_heading heading_semantic=”h3″ text_transform=”capitalize” text_space=”fontspace-111509″ text_uppercase=”” text_align=”text-left”]<\/p>\n

PHASE IV<\/strong><\/span><\/h4>\n

Design Direction[\/vc_custom_heading][vc_separator sep_color=”color-gyho”][vc_column_text]Establish The Direction Of The Site<\/strong><\/span>
\nBrand Storyline Core Value Development
\nFind The Design Material According to Culture And Storyline<\/p>\n

Brand Touchpoints<\/strong><\/span>
\nAudit Currently Touchpoints
\nList And Suggestions
\nStory Touchpoints
\nMerchants & Brands Planning<\/p>\n

Design Elements<\/strong><\/span>
\nBrand Culture And Value Appreciation Onto Imagery And Design
\nExpression Imagery Extension Concepts[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row unlock_row_content=”yes” row_height_percent=”0″ override_padding=”yes” h_padding=”0″ top_padding=”0″ bottom_padding=”0″ back_color=”color-jevc” overlay_alpha=”50″ equal_height=”yes” gutter_size=”2″ shift_y=”0″ row_name=”indigolijiang04fieldresearch”][vc_column column_width_percent=”100″ position_vertical=”middle” align_horizontal=”align_center” gutter_size=”3″ override_padding=”yes” column_padding=”0″ expand_height=”yes” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ z_index=”0″ medium_width=”0″ width=”1\/1″][vc_gallery el_id=”gallery-203105″ type=”carousel” medias=”1821,1822,1823,1824,1825,1826,1827,1828,1829″ carousel_lg=”5″ carousel_md=”5″ carousel_sm=”1″ thumb_size=”one-one” gutter_size=”0″ media_items=”media|nolink|original,icon” carousel_height=”equal” carousel_interval=”3000″ carousel_navspeed=”200″ carousel_loop=”yes” carousel_nav=”yes” carousel_nav_mobile=”yes” carousel_dots=”yes” carousel_dots_mobile=”yes” carousel_dots_inside=”yes” stage_padding=”0″ single_overlay_opacity=”50″ single_padding=”2″ single_text_reduced=”yes” single_border=”yes”][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”3″ top_padding=”4″ bottom_padding=”3″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″][vc_column column_width_percent=”100″ position_horizontal=”left” gutter_size=”0″ override_padding=”yes” column_padding=”0″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ css_animation=”bottom-t-top” animation_speed=”600″ animation_delay=”600″ width=”1\/1″][vc_empty_space empty_h=”1″ medium_visibility=”yes” mobile_visibility=”yes”][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ shift_y=”0″ z_index=”0″][vc_column_inner column_width_percent=”100″ position_horizontal=”left” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ sticky=”yes” width=”1\/4″][vc_separator sep_color=”accent”][vc_custom_heading heading_semantic=”h5″ text_size=”fontsize-178981″ text_weight=”400″ text_height=”fontheight-357766″ text_space=”fontspace-781688″]CUSTOMER EXPERIENCE JOURNEY<\/strong>[\/vc_custom_heading][vc_column_text css=”.vc_custom_1515488650146{margin-top: -2px !important;}”]<\/p>\n

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[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=”100″ gutter_size=”2″ override_padding=”yes” column_padding=”0″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”3\/4″][vc_separator sep_color=”color-uydo”][vc_empty_space empty_h=”1″ medium_visibility=”yes” mobile_visibility=”yes”][vc_custom_heading text_color=”color-wvjs” heading_semantic=”p” text_size=”h4″ text_weight=”300″ text_height=”fontheight-357766″ text_space=”fontspace-781688″]A customer experience journey of modern Lushan local culture<\/span>[\/vc_custom_heading][vc_custom_heading text_color=”color-wvjs” heading_semantic=”div” text_size=”fontsize-144042″ text_height=”fontheight-524109″]<\/p>\n

球王会体育官方app took the customer experience journey as a tool to describe the entire experience process of the new brand, and integrated the research on neighborhood cultural elements of Lushan Site into the whole customer experience process before starting innovative transformation. In its study, 球王会体育官方app proposed some themed stories of ancient Chinese calligrapher Wang Xizhi, the Bodhidharma, and ancient Chinese hermit Tao Yuanming, and explained the linkage between the living culture of those heroes and the customer experience, and therefore developed many interesting brand touching points. These efforts of cultural exploration laid a foundation for the design style of the Lushan Site development project.
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[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row unlock_row_content=”yes” row_height_percent=”0″ override_padding=”yes” h_padding=”0″ top_padding=”0″ bottom_padding=”0″ back_color=”color-jevc” overlay_alpha=”50″ equal_height=”yes” gutter_size=”2″ shift_y=”0″ row_name=”indigolijiang04fieldresearch”][vc_column column_width_percent=”100″ position_vertical=”middle” align_horizontal=”align_center” gutter_size=”3″ override_padding=”yes” column_padding=”0″ expand_height=”yes” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ z_index=”0″ medium_width=”0″ width=”1\/1″][vc_single_image media=”790″ media_width_percent=”100″][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”3″ top_padding=”4″ bottom_padding=”2″ back_color=”color-143283″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″][vc_column column_width_percent=”100″ position_horizontal=”left” gutter_size=”0″ override_padding=”yes” column_padding=”0″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ shift_y=”0″ z_index=”0″][vc_column_inner column_width_percent=”100″ position_horizontal=”left” gutter_size=”0″ expand_height=”yes” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ sticky=”yes” width=”1\/4″][vc_separator sep_color=”color-xsdn”][vc_empty_space empty_h=”2″][vc_custom_heading text_color=”color-xsdn” heading_semantic=”h5″ text_size=”fontsize-178981″ text_weight=”400″ text_height=”fontheight-357766″ text_space=”fontspace-781688″]BRAND<\/strong>[\/vc_custom_heading][vc_custom_heading text_color=”color-xsdn” heading_semantic=”h5″ text_size=”fontsize-178981″ text_weight=”400″ text_height=”fontheight-357766″ text_space=”fontspace-781688″]DEVELOPEMENT<\/strong>[\/vc_custom_heading][vc_column_text css=”.vc_custom_1515750764835{margin-top: -2px !important;}”]<\/p>\n

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[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=”100″ gutter_size=”2″ override_padding=”yes” column_padding=”0″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”3\/4″][vc_separator sep_color=”color-wvjs”][vc_empty_space empty_h=”1″ medium_visibility=”yes” mobile_visibility=”yes”][vc_custom_heading heading_semantic=”p” text_size=”h4″ text_weight=”300″ text_height=”fontheight-357766″ text_space=”fontspace-781688″]Witness many possibilities of brand building and study the unique value of local cultural tourism.<\/span>[\/vc_custom_heading][vc_custom_heading text_color=”color-wvjs” heading_semantic=”div” text_size=”fontsize-144042″ text_height=”fontheight-524109″]<\/p>\n

Every touching point customized by 球王会体育官方app for Lushan Site is able to touch the inner heart of travelers, and every touch is a boost to the value of the brand. It’s very likely that people would fall in love with Lushan Mountain after an experience with Lushan Site. The brand is designed to deliver appropriate perception to the right people, simultaneously building up brand recognition.<\/span><\/div>\n

[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”3″ top_padding=”4″ bottom_padding=”4″ back_color=”color-143283″ overlay_alpha=”0″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ shift_y_down=”0″ el_class=”z-index-one”][vc_column column_width_use_pixel=”yes” gutter_size=”4″ style=”dark” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″][vc_row_inner][vc_column_inner column_width_percent=”100″ gutter_size=”3″ style=”dark” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ css_animation=”right-t-left” animation_delay=”200″ width=”1\/1″][vc_gallery el_id=”gallery-81430446″ type=”carousel” medias=”764,765,767,769,770,771,774,775,776,778,783,784,785,786,787,788,789″ carousel_lg=”1″ carousel_md=”1″ carousel_sm=”1″ thumb_size=”sixteen-nine” gutter_size=”4″ media_items=”media|nolink|original,icon” carousel_height=”equal” carousel_interval=”0″ carousel_navspeed=”400″ carousel_loop=”yes” carousel_overflow=”yes” carousel_dots=”yes” carousel_dots_mobile=”yes” stage_padding=”0″ single_overlay_opacity=”95″ single_overlay_anim=”no” single_text_anim_type=”btt” single_image_anim=”no” single_v_position=”bottom” single_padding=”3″ single_title_dimension=”h1″ single_title_weight=”300″ single_shadow=”yes” shadow_weight=”lg” shadow_darker=”yes” single_border=”yes” lbox_caption=”yes” lbox_deep=”yes” lbox_no_tmb=”yes”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”3″ top_padding=”3″ bottom_padding=”3″ back_color=”color-gyho” overlay_alpha=”0″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ shift_y_down=”0″ el_class=”z-index-one”][vc_column column_width_use_pixel=”yes” gutter_size=”4″ style=”dark” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”50″ gutter_size=”4″ shift_y=”0″][vc_column_inner column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ sticky=”yes” width=”3\/12″][vc_separator sep_color=”accent”][vc_custom_heading heading_semantic=”h5″ text_size=”fontsize-178981″ text_weight=”400″ text_height=”fontheight-357766″ text_space=”fontspace-781688″]MORE<\/strong>
\nCASESTUDIES<\/strong>[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=”100″ gutter_size=”2″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”9\/12″][vc_separator sep_color=”color-uydo”][vc_empty_space empty_h=”1″ medium_visibility=”yes” mobile_visibility=”yes”][uncode_index el_id=”index-32835″ index_type=”carousel” loop=”size:All|order_by:rand|order:DESC|post_type:portfolio|tax_query:23|by_id:1048,1031,1030,977″ auto_query=”yes” carousel_lg=”3″ carousel_md=”3″ carousel_sm=”1″ thumb_size=”three-four” gutter_size=”2″ post_items=”icon,date,title,text|excerpt|90,sep-one|full,author” page_items=”media|featured|onpost|original,text|excerpt,title” portfolio_items=”media|media|onpost|original,spacer|half,date,sep-one|full,title,category,text|excerpt” carousel_interval=”0″ carousel_navspeed=”200″ carousel_loop=”yes” carousel_nav=”yes” carousel_nav_mobile=”yes” stage_padding=”0″ single_back_color=”color-lxmt” single_overlay_color=”color-jevc” single_overlay_opacity=”35″ single_overlay_visible=”yes” single_text_visible=”yes” single_text_anim=”no” single_h_align_mobile=”left” single_padding=”1″ single_title_dimension=”fontsize-144042″ single_title_weight=”800″ single_border=”yes” single_css_animation=”zoom-in” single_animation_delay=”200″ custom_order=”yes” footer_position=”left” carousel_rtl=”” single_title_serif=”” single_no_background=”” title=”CASESTUDY PORTFOLIO CAROUSEL” order_ids=”20528,4225,4252,20518,4193,4229,4254″ single_icon=”fa fa-plus2″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

Avic LUSHAN Site Development, located in Xingzi County, Jiangxi Province, is one of tourism and leisure resort projects developed by Avic Group, and also another brand strategy planning project of 球王会体育官方app for Avic Group following…<\/p>\n","protected":false},"author":1,"featured_media":2464,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","meta":[],"portfolio_category":[5,6,9,14],"_links":{"self":[{"href":"https:\/\/haoteju.com\/wp-json\/wp\/v2\/portfolio\/1048"}],"collection":[{"href":"https:\/\/haoteju.com\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/haoteju.com\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/haoteju.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/haoteju.com\/wp-json\/wp\/v2\/comments?post=1048"}],"version-history":[{"count":2,"href":"https:\/\/haoteju.com\/wp-json\/wp\/v2\/portfolio\/1048\/revisions"}],"predecessor-version":[{"id":3204,"href":"https:\/\/haoteju.com\/wp-json\/wp\/v2\/portfolio\/1048\/revisions\/3204"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/haoteju.com\/wp-json\/wp\/v2\/media\/2464"}],"wp:attachment":[{"href":"https:\/\/haoteju.com\/wp-json\/wp\/v2\/media?parent=1048"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/haoteju.com\/wp-json\/wp\/v2\/portfolio_category?post=1048"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}