{"id":1065,"date":"2018-03-02T17:42:21","date_gmt":"2018-03-02T17:42:21","guid":{"rendered":"http:\/\/haoteju.com\/?post_type=portfolio&#038;p=1065"},"modified":"2022-05-26T11:52:55","modified_gmt":"2022-05-26T03:52:55","slug":"soco-machinery","status":"publish","type":"portfolio","link":"https:\/\/haoteju.com\/portfolio\/soco-machinery\/","title":{"rendered":"SOCO Machinery"},"content":{"rendered":"<p>[vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;3&#8243; top_padding=&#8221;4&#8243; bottom_padding=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; gutter_size=&#8221;0&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;bottom-t-top&#8221; animation_speed=&#8221;600&#8243; animation_delay=&#8221;600&#8243; width=&#8221;1\/1&#8243;][vc_custom_heading text_color=&#8221;color-wvjs&#8221; heading_semantic=&#8221;p&#8221; text_size=&#8221;h4&#8243; text_weight=&#8221;300&#8243; text_height=&#8221;fontheight-357766&#8243; text_space=&#8221;fontspace-781688&#8243;]Case Study[\/vc_custom_heading][vc_empty_space empty_h=&#8221;1&#8243; medium_visibility=&#8221;yes&#8221; mobile_visibility=&#8221;yes&#8221;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; sticky=&#8221;yes&#8221; width=&#8221;1\/4&#8243;][vc_separator sep_color=&#8221;accent&#8221;][vc_custom_heading heading_semantic=&#8221;h5&#8243; text_size=&#8221;fontsize-178981&#8243; text_weight=&#8221;400&#8243; text_height=&#8221;fontheight-357766&#8243; text_space=&#8221;fontspace-781688&#8243;]<strong>PROJECT SUMMARY<\/strong><\/p>\n<p>[\/vc_custom_heading][vc_column_text css=&#8221;.vc_custom_1510831424612{margin-top: -2px !important;}&#8221;]<\/p>\n<h5><\/h5>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;3\/4&#8243;][vc_separator sep_color=&#8221;color-uydo&#8221;][vc_empty_space empty_h=&#8221;1&#8243; medium_visibility=&#8221;yes&#8221; mobile_visibility=&#8221;yes&#8221;][vc_custom_heading text_color=&#8221;color-wvjs&#8221; heading_semantic=&#8221;p&#8221; text_size=&#8221;h4&#8243; text_weight=&#8221;300&#8243; text_height=&#8221;fontheight-357766&#8243; text_space=&#8221;fontspace-781688&#8243;]<span style=\"color: #333333;\">Unify brand belief to improve holistic brand value<\/span>[\/vc_custom_heading][vc_custom_heading text_color=&#8221;color-wvjs&#8221; heading_semantic=&#8221;div&#8221; text_size=&#8221;fontsize-144042&#8243; text_height=&#8221;fontheight-524109&#8243;]<\/p>\n<div   id="b25vzt3ezi"    style=\"text-align: justify;\"><span style=\"color: #999999;\">SOCO is an enterprise with experience of over 30 years. In terms of brand recognition and visual impression, the LOGO of SOCO has been registered in many countries so we could not redesign the LOGO in accordance with the result of brand reorganizing strategy. In addition, the visual image was not established uniformly in times of proactive development, leading to consequences including incomplete and feature-lacking website, incongruous advertisements, confusingly colourful exhibitions without outstanding brand features, as well as discrepant brand logos. All of the above resulted in a lack of unified standard visual image and therefore inconsistent international impression.As for the brand itself, SOCO had put much emphasis on business promotion for the past years. There is no brand cohesion and specific recognition of the brand inside and outside of the enterprise. &#29699;&#29579;&#20250;&#20307;&#32946;&#23448;&#26041;&#97;&#112;&#112; is expected, via brand guidance plan, to build specific brand vision, brand positioning, and brand commitment and support and etc for SOCO.<\/span><\/div>\n<p>[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;3&#8243; top_padding=&#8221;4&#8243; bottom_padding=&#8221;0&#8243; back_color=&#8221;color-rgdb&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;1&#8243;][vc_column column_width_percent=&#8221;75&#8243; position_horizontal=&#8221;left&#8221; gutter_size=&#8221;4&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;-5&#8243; z_index=&#8221;1&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;117348&#8243;][vc_row_inner row_inner_height_percent=&#8221;50&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;3&#8243; expand_height=&#8221;yes&#8221; style=&#8221;dark&#8221; back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; shadow=&#8221;std&#8221; shadow_responsive=&#8221;yes&#8221; width=&#8221;1\/1&#8243;][vc_custom_heading text_color=&#8221;color-wvjs&#8221; heading_semantic=&#8221;div&#8221; text_size=&#8221;fontsize-668627&#8243; text_height=&#8221;fontheight-524109&#8243;]<\/p>\n<div   id="b25vzt3ezi"    style=\"text-align: justify;\"><span style=\"color: #000000;\">Challenge <\/span><\/div>\n<p>[\/vc_custom_heading][vc_custom_heading text_color=&#8221;color-wvjs&#8221; heading_semantic=&#8221;div&#8221; text_size=&#8221;fontsize-668627&#8243; text_height=&#8221;fontheight-524109&#8243;]<\/p>\n<div   id="b25vzt3ezi"    style=\"text-align: justify;\"><span style=\"color: #000000;\">SOCO faced many common problems during brand transformation: no standards for the main logo and touch point design, leading to consequences including confusing colours, without outstanding brand features, as well as discrepant brand logos. All the above resulted in a lack of efficient brand recognition in the global market and no specific SOCO recognition inside and outside the enterprise, which was a major challenge for this project.<\/span><\/div>\n<p>[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;70&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;3&#8243; top_padding=&#8221;4&#8243; bottom_padding=&#8221;4&#8243; back_color=&#8221;color-wayh&#8221; back_image=&#8221;625&#8243; back_attachment=&#8221;scroll&#8221; back_position=&#8221;center top&#8221; parallax=&#8221;yes&#8221; overlay_color=&#8221;color-wayh&#8221; overlay_alpha=&#8221;30&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; position_vertical=&#8221;bottom&#8221; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;right-t-left&#8221; animation_delay=&#8221;400&#8243; width=&#8221;1\/1&#8243;][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; back_color=&#8221;color-rgdb&#8221; overlay_alpha=&#8221;0&#8243; gutter_size=&#8221;2&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; row_name=&#8221;Schedule&#8221;][vc_column column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;2&#8243; font_family=&#8221;font-762333&#8243; back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;600&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;0&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; shift_y=&#8221;0&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; border_color=&#8221;color-gyho&#8221; border_style=&#8221;solid&#8221; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;3&#8243; mobile_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/4&#8243; css=&#8221;.vc_custom_1509014505642{border-right-width: 1px !important;}&#8221;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_transform=&#8221;capitalize&#8221; text_space=&#8221;fontspace-111509&#8243; text_uppercase=&#8221;&#8221; text_align=&#8221;text-left&#8221;]Consultation[\/vc_custom_heading][vc_separator sep_color=&#8221;color-gyho&#8221;][vc_column_text]Audit &amp; Identify<\/p>\n<p><strong>Industry Analysis<\/strong><br \/>\n<strong>CORPORATE ANALYSIS<\/strong><br \/>\nBrand \/ Product Audit<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Internal Study<\/strong><br \/>\n<strong>CORPORATE AUDIT<\/strong><br \/>\nBusiness Audit<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Consultation<\/strong><br \/>\n<strong>MEETINGS &amp; WORKSHOPS<\/strong><br \/>\nFocus Group Discussions[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; border_color=&#8221;color-gyho&#8221; border_style=&#8221;solid&#8221; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;3&#8243; mobile_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/4&#8243; css=&#8221;.vc_custom_1509014452921{border-right-width: 1px !important;}&#8221;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_transform=&#8221;capitalize&#8221; text_space=&#8221;fontspace-111509&#8243; text_uppercase=&#8221;&#8221; text_align=&#8221;text-left&#8221;]Strategy[\/vc_custom_heading][vc_separator sep_color=&#8221;color-gyho&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: left;\">Research &amp; Analysis<\/p>\n<p style=\"text-align: left;\"><strong>Market Position<\/strong><br \/>\n<strong>STRATEGIC DIRECTION<\/strong><br \/>\nBrand DNA<br \/>\nBrand Character<br \/>\nBrand Vision &amp; Culture<br \/>\nBrand Positioning<br \/>\nBrand Touchpoints<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: left;\"><strong>Corp\/Brand Relation<\/strong><br \/>\n<strong>BRAND ARCHITECTURE<\/strong><br \/>\nBrand Structure<br \/>\nIdentity Formation<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;3&#8243; mobile_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/4&#8243;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_transform=&#8221;capitalize&#8221; text_space=&#8221;fontspace-111509&#8243; text_uppercase=&#8221;&#8221; text_align=&#8221;text-left&#8221;]Design[\/vc_custom_heading][vc_separator sep_color=&#8221;color-gyho&#8221;][vc_column_text]Design &amp; Production<\/p>\n<p><strong>Global<\/strong><br \/>\n<strong>BRAND IMAGE DEVELOPMENT<\/strong><br \/>\nCorporate Image<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Brand Identity<\/strong><br \/>\n<strong>BRAND EXPRESSIONS<\/strong><br \/>\nCIS Guideline<br \/>\nWeb &amp; Print Media<br \/>\nAdvertisement Design<br \/>\nExhibition Design<br \/>\nExhibit Visuals &amp; Graphics<br \/>\nExhibit Booth Guidelines[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; css=&#8221;.vc_custom_1515756961845{margin-bottom: 1px !important;}&#8221;][vc_column width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;626&#8243; media_width_percent=&#8221;100&#8243;][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; css=&#8221;.vc_custom_1515756968910{margin-bottom: 1px !important;}&#8221;][vc_column width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;627&#8243; media_width_percent=&#8221;100&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;3&#8243; top_padding=&#8221;4&#8243; bottom_padding=&#8221;2&#8243; back_color=&#8221;color-143283&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; gutter_size=&#8221;0&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; sticky=&#8221;yes&#8221; width=&#8221;1\/4&#8243;][vc_separator sep_color=&#8221;color-xsdn&#8221;][vc_custom_heading text_color=&#8221;color-xsdn&#8221; heading_semantic=&#8221;h5&#8243; text_size=&#8221;fontsize-178981&#8243; text_weight=&#8221;400&#8243; text_height=&#8221;fontheight-357766&#8243; text_space=&#8221;fontspace-781688&#8243;]<strong>BRAND VALUE<\/strong>[\/vc_custom_heading][vc_column_text css=&#8221;.vc_custom_1510912131150{margin-top: -2px !important;}&#8221;]<\/p>\n<h5><span style=\"color: #999999;\">Create core value of the brand<\/span><\/h5>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;3\/4&#8243;][vc_separator sep_color=&#8221;color-wvjs&#8221;][vc_empty_space empty_h=&#8221;1&#8243; medium_visibility=&#8221;yes&#8221; mobile_visibility=&#8221;yes&#8221;][vc_custom_heading heading_semantic=&#8221;p&#8221; text_size=&#8221;h4&#8243; text_weight=&#8221;300&#8243; text_height=&#8221;fontheight-357766&#8243; text_space=&#8221;fontspace-781688&#8243;]<span style=\"color: #d9d9d9;\">Prospective thinking and international leading brand <\/span>[\/vc_custom_heading][vc_custom_heading text_color=&#8221;color-wvjs&#8221; heading_semantic=&#8221;div&#8221; text_size=&#8221;fontsize-144042&#8243; text_height=&#8221;fontheight-524109&#8243;]<\/p>\n<div   id="b25vzt3ezi"    style=\"text-align: justify;\"><span style=\"color: #d9d9d9;\">SOCO used &#8220;international leading brand&#8221; as the axis of brand positioning, provided innovative, professional and standardized middle- and high-end machines with reasonable prices based on an excellent service mechanism, and planned brand reorganizing strategies so that it could unify the brand belief from inside out and increase holistic brand value.<\/span><\/div>\n<p>[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8221;p&#8221; text_size=&#8221;h4&#8243; text_weight=&#8221;300&#8243; text_height=&#8221;fontheight-357766&#8243; text_space=&#8221;fontspace-781688&#8243;]<span style=\"color: #d9d9d9;\">A world made of circular tubes<\/span>[\/vc_custom_heading][vc_custom_heading text_color=&#8221;color-wvjs&#8221; heading_semantic=&#8221;div&#8221; text_size=&#8221;fontsize-144042&#8243; text_height=&#8221;fontheight-524109&#8243;]<\/p>\n<div   id="b25vzt3ezi"    style=\"text-align: justify;\"><span style=\"color: #d9d9d9;\">As one of the top five factories in the globe, SOCO ranks first in Asia in terms of market share and scale of circular sawing machine and bending machine. Circular sawing machines and bending machines are important for manufacturing and producing high-quality circular tubes, which are also an integral part in many machines. In other words, the world is made of circular tubes.&#29699;&#29579;&#20250;&#20307;&#32946;&#23448;&#26041;&#97;&#112;&#112; selected &#8220;circular&#8221; as the significant brand recognition totem of SOCO, added a strong personality with bright yellow, giving an impression of rough and robust, strengthening memories of SOCO&#8217;s brand value.<\/span><\/div>\n<p>[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;3&#8243; top_padding=&#8221;4&#8243; bottom_padding=&#8221;4&#8243; back_color=&#8221;color-143283&#8243; overlay_alpha=&#8221;0&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; el_class=&#8221;z-index-one&#8221;][vc_column column_width_use_pixel=&#8221;yes&#8221; gutter_size=&#8221;4&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; 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column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; gutter_size=&#8221;0&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; sticky=&#8221;yes&#8221; width=&#8221;1\/4&#8243;][vc_separator sep_color=&#8221;accent&#8221;][vc_custom_heading heading_semantic=&#8221;h5&#8243; text_size=&#8221;fontsize-178981&#8243; text_weight=&#8221;400&#8243; text_height=&#8221;fontheight-357766&#8243; text_space=&#8221;fontspace-781688&#8243;]<strong>TOUCHPOINT<\/strong>[\/vc_custom_heading][vc_column_text css=&#8221;.vc_custom_1508931474989{margin-top: -2px !important;}&#8221;]<\/p>\n<h5><span style=\"color: #999999;\">Brand touchpoint<\/span><\/h5>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;3\/4&#8243;][vc_separator sep_color=&#8221;color-uydo&#8221;][vc_empty_space empty_h=&#8221;1&#8243; medium_visibility=&#8221;yes&#8221; mobile_visibility=&#8221;yes&#8221;][vc_custom_heading text_color=&#8221;color-wvjs&#8221; heading_semantic=&#8221;p&#8221; text_size=&#8221;h4&#8243; text_weight=&#8221;300&#8243; text_height=&#8221;fontheight-357766&#8243; text_space=&#8221;fontspace-781688&#8243;]<span style=\"color: #333333;\">Distinctive brand image, a perfect manifestation of the enterprise\u2019s innovative power<\/span>[\/vc_custom_heading][vc_custom_heading text_color=&#8221;color-wvjs&#8221; heading_semantic=&#8221;div&#8221; text_size=&#8221;fontsize-144042&#8243; text_height=&#8221;fontheight-524109&#8243;]<\/p>\n<div   id="b25vzt3ezi"    style=\"text-align: justify;\"><span style=\"color: ##999999;\">With regard to brand building, &#29699;&#29579;&#20250;&#20307;&#32946;&#23448;&#26041;&#97;&#112;&#112; identified the brand problems of SOCO through professional brand inspection, and determined the brand vision jointly with SOCO after several times of guidance &#8211; &#8220;SOCO is a leading brand that is expected and trustworthy.&#8221;For brand culture, &#29699;&#29579;&#20250;&#20307;&#32946;&#23448;&#26041;&#97;&#112;&#112; added the term of &#8220;prospective thinking&#8221; for SOCO to encourage its members to lead the trends with prospective thinking and work hard to build an innovative and unique international brand as well as a precise producer and manufacturer.<br \/>\n<\/span><\/div>\n<p>[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; css=&#8221;.vc_custom_1515756996901{margin-bottom: 1px !important;}&#8221;][vc_column width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;637&#8243; media_width_percent=&#8221;100&#8243;][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; 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text_height=&#8221;fontheight-357766&#8243; text_space=&#8221;fontspace-781688&#8243;]<strong>TOTAL BRAND<\/strong><br \/>\n<strong>MANAGEMENT<\/strong><br \/>\n<strong>Brand transformation consult<\/strong>[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;4&#8243; style=&#8221;dark&#8221; back_color=&#8221;accent&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;-4&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; shadow=&#8221;xl&#8221; shadow_responsive=&#8221;yes&#8221; width=&#8221;9\/12&#8243;][vc_custom_heading text_color=&#8221;color-wvjs&#8221; heading_semantic=&#8221;p&#8221; text_size=&#8221;h3&#8243; text_weight=&#8221;300&#8243; text_height=&#8221;fontheight-357766&#8243; text_space=&#8221;fontspace-781688&#8243;]<span style=\"color: #ffffff;\">&#29699;&#29579;&#20250;&#20307;&#32946;&#23448;&#26041;&#97;&#112;&#112; is dedicated to helping brand owner to trasform<\/span><br \/>\n<span style=\"color: #ffffff;\">Create a unique brand style<\/span>[\/vc_custom_heading][vc_column_text text_lead=&#8221;yes&#8221;]<\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #ffffff;\">Manufacturers from Taiwan boast experienced technology and high-quality manufacturing capabilities. Some of them are thinking about how to transform, others about how to improve their images, which are closely related to the topic of brand building.Thanks to its rich experience in brand guiding, &#29699;&#29579;&#20250;&#20307;&#32946;&#23448;&#26041;&#97;&#112;&#112; has offered help to many manufacturers from Taiwan to successfully transform and enhance their brand images. &#29699;&#29579;&#20250;&#20307;&#32946;&#23448;&#26041;&#97;&#112;&#112;, as their brand design partner, gradually guides their management teams to establish required various elements for the brands. From market survey, brand strategy positioning, conceptual development to brand touch point design, &#29699;&#29579;&#20250;&#20307;&#32946;&#23448;&#26041;&#97;&#112;&#112; is tailored to meet the individual need of each customer and makes brand strategy a part of corporate growth strategy, along with customers growth.<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;646&#8243; media_width_percent=&#8221;100&#8243;][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;647&#8243; media_width_percent=&#8221;100&#8243;][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;648&#8243; media_width_percent=&#8221;100&#8243;][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;649&#8243; media_width_percent=&#8221;100&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;3&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;5&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; sticky=&#8221;yes&#8221; width=&#8221;3\/12&#8243;][vc_separator sep_color=&#8221;accent&#8221;][vc_empty_space empty_h=&#8221;0&#8243; medium_visibility=&#8221;yes&#8221; mobile_visibility=&#8221;yes&#8221;][vc_custom_heading heading_semantic=&#8221;h5&#8243; text_size=&#8221;fontsize-105189&#8243; text_weight=&#8221;400&#8243; text_height=&#8221;fontheight-357766&#8243; text_space=&#8221;fontspace-781688&#8243;]<strong>Client<\/strong><br \/>\n<span style=\"color: #808080;\">SOCO Machinery<\/span><br \/>\n<strong>Project<\/strong><br \/>\n<span style=\"color: #808080;\">Total Brand Management<\/span><br \/>\n<strong>Services<\/strong><span style=\"color: #808080;\"><br \/>\nComprehensive brand counseling<\/span>[\/vc_custom_heading][vc_empty_space empty_h=&#8221;1&#8243;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;9\/12&#8243;][vc_separator sep_color=&#8221;color-uydo&#8221;][vc_empty_space empty_h=&#8221;1&#8243; medium_visibility=&#8221;yes&#8221; mobile_visibility=&#8221;yes&#8221;][vc_custom_heading text_color=&#8221;color-wvjs&#8221; heading_semantic=&#8221;p&#8221; text_size=&#8221;fontsize-129586&#8243; text_weight=&#8221;300&#8243; text_height=&#8221;fontheight-357766&#8243; text_space=&#8221;fontspace-781688&#8243;]About SOCO Machinery[\/vc_custom_heading][vc_custom_heading text_color=&#8221;color-132428&#8243; heading_semantic=&#8221;div&#8221; text_size=&#8221;fontsize-144042&#8243; text_height=&#8221;fontheight-524109&#8243;]<\/p>\n<div   id="b25vzt3ezi"    style=\"text-align: justify;\"><span style=\"color: #999999;\">SOCO Machinery was founded in 1979, with the laser cutting machine (laser pipe cutting machine), circular saw machine, bending machine and a pipe end chamfering machine as operating main shaft of the company. With branch offices in Malaysia, Singapore, Hongkong and China, more than 30 years of technical experience and research of energy accumulation, at present for the circular saw machine and bending machine, the market share and scale is No1 in Asia, also the world\u2019s top five manufacturers.<br \/>\n<\/span><\/div>\n<p>[\/vc_custom_heading][vc_empty_space empty_h=&#8221;0&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;3&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;3&#8243; back_color=&#8221;color-gyho&#8221; overlay_alpha=&#8221;0&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; el_class=&#8221;z-index-one&#8221;][vc_column column_width_use_pixel=&#8221;yes&#8221; gutter_size=&#8221;4&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;4&#8243; shift_y=&#8221;0&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; sticky=&#8221;yes&#8221; width=&#8221;3\/12&#8243;][vc_separator sep_color=&#8221;accent&#8221;][vc_custom_heading heading_semantic=&#8221;h5&#8243; text_size=&#8221;fontsize-178981&#8243; text_weight=&#8221;400&#8243; text_height=&#8221;fontheight-357766&#8243; text_space=&#8221;fontspace-781688&#8243;]<strong>MORE<\/strong><br \/>\n<strong>CASESTUDIES<\/strong>[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;9\/12&#8243;][vc_separator sep_color=&#8221;color-uydo&#8221;][vc_empty_space empty_h=&#8221;1&#8243; medium_visibility=&#8221;yes&#8221; mobile_visibility=&#8221;yes&#8221;][uncode_index el_id=&#8221;index-32835&#8243; index_type=&#8221;carousel&#8221; loop=&#8221;size:All|order_by:rand|order:DESC|post_type:portfolio|categories:32|tax_query:5,14&#8243; carousel_lg=&#8221;3&#8243; carousel_md=&#8221;3&#8243; carousel_sm=&#8221;1&#8243; thumb_size=&#8221;three-four&#8221; gutter_size=&#8221;2&#8243; post_items=&#8221;icon,date,title,text|excerpt|90,sep-one|full,author&#8221; page_items=&#8221;media|featured|onpost|original,text|excerpt,title&#8221; portfolio_items=&#8221;media|media|onpost|original,spacer|half,date,sep-one|full,title,category,text|excerpt&#8221; carousel_interval=&#8221;0&#8243; carousel_navspeed=&#8221;200&#8243; carousel_loop=&#8221;yes&#8221; carousel_nav=&#8221;yes&#8221; carousel_nav_mobile=&#8221;yes&#8221; stage_padding=&#8221;0&#8243; single_back_color=&#8221;color-lxmt&#8221; single_overlay_color=&#8221;color-jevc&#8221; single_overlay_opacity=&#8221;35&#8243; single_overlay_visible=&#8221;yes&#8221; single_text_visible=&#8221;yes&#8221; single_text_anim=&#8221;no&#8221; single_h_align_mobile=&#8221;left&#8221; single_padding=&#8221;1&#8243; single_title_dimension=&#8221;fontsize-144042&#8243; single_title_weight=&#8221;800&#8243; single_border=&#8221;yes&#8221; single_css_animation=&#8221;zoom-in&#8221; single_animation_delay=&#8221;200&#8243; custom_order=&#8221;yes&#8221; footer_position=&#8221;left&#8221; carousel_rtl=&#8221;&#8221; single_title_serif=&#8221;&#8221; single_no_background=&#8221;&#8221; title=&#8221;CASESTUDY PORTFOLIO CAROUSEL&#8221; order_ids=&#8221;20528,4225,4252,20518,4193,4229,4254&#8243; single_icon=&#8221;fa fa-plus2&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SOCO is an enterprise with experience of over 30 years. In terms of brand recognition and visual impression, the LOGO of SOCO has been registered in many countries so we could not redesign the LOGO in accordance with the result of brand reorganizing&#8230;<\/p>\n","protected":false},"author":1,"featured_media":2472,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","meta":[],"portfolio_category":[5,6,9,14],"_links":{"self":[{"href":"https:\/\/haoteju.com\/wp-json\/wp\/v2\/portfolio\/1065"}],"collection":[{"href":"https:\/\/haoteju.com\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/haoteju.com\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/haoteju.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/haoteju.com\/wp-json\/wp\/v2\/comments?post=1065"}],"version-history":[{"count":4,"href":"https:\/\/haoteju.com\/wp-json\/wp\/v2\/portfolio\/1065\/revisions"}],"predecessor-version":[{"id":3207,"href":"https:\/\/haoteju.com\/wp-json\/wp\/v2\/portfolio\/1065\/revisions\/3207"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/haoteju.com\/wp-json\/wp\/v2\/media\/2472"}],"wp:attachment":[{"href":"https:\/\/haoteju.com\/wp-json\/wp\/v2\/media?parent=1065"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/haoteju.com\/wp-json\/wp\/v2\/portfolio_category?post=1065"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}