{"id":1070,"date":"2018-03-02T17:44:44","date_gmt":"2018-03-02T17:44:44","guid":{"rendered":"http:\/\/haoteju.com\/?post_type=portfolio&p=1070"},"modified":"2022-05-26T11:57:54","modified_gmt":"2022-05-26T03:57:54","slug":"taitung-essence","status":"publish","type":"portfolio","link":"https:\/\/haoteju.com\/portfolio\/taitung-essence\/","title":{"rendered":"Taitung Essence"},"content":{"rendered":"

[vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”3″ top_padding=”4″ bottom_padding=”3″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″][vc_column column_width_percent=”100″ position_horizontal=”left” gutter_size=”0″ override_padding=”yes” column_padding=”0″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ css_animation=”bottom-t-top” animation_speed=”600″ animation_delay=”600″ width=”1\/1″][vc_custom_heading text_color=”color-wvjs” heading_semantic=”p” text_size=”h4″ text_weight=”300″ text_height=”fontheight-357766″ text_space=”fontspace-781688″]Case Study[\/vc_custom_heading][vc_empty_space empty_h=”1″ medium_visibility=”yes” mobile_visibility=”yes”][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ shift_y=”0″ z_index=”0″][vc_column_inner column_width_percent=”100″ position_horizontal=”left” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ sticky=”yes” width=”1\/4″][vc_separator sep_color=”accent”][vc_custom_heading heading_semantic=”h5″ text_size=”fontsize-178981″ text_weight=”400″ text_height=”fontheight-357766″ text_space=”fontspace-781688″]TAITUNG ESSENCE<\/strong>[\/vc_custom_heading][vc_column_text css=”.vc_custom_1511161856802{margin-top: -2px !important;}”]<\/p>\n

The plan of exploring the best<\/span><\/h5>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=”100″ gutter_size=”2″ override_padding=”yes” column_padding=”0″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”3\/4″][vc_separator sep_color=”color-uydo”][vc_empty_space empty_h=”1″ medium_visibility=”yes” mobile_visibility=”yes”][vc_custom_heading text_color=”color-wvjs” heading_semantic=”p” text_size=”h4″ text_weight=”300″ text_height=”fontheight-357766″ text_space=”fontspace-781688″]Highly recommended certification of high-quality local agricultural products: Taitung Essence<\/span>[\/vc_custom_heading][vc_custom_heading text_color=”color-wvjs” heading_semantic=”div” text_size=”fontsize-144042″ text_height=”fontheight-524109″]<\/p>\n

The diversified cultures and geographical conditions of Taitung promote the development of its tourism industry, of which agricultural products and handicrafts are the most important souvenirs and gifts of Taitung.The government of Taitung has been aware of its importance and began to emphasize it and promote the development of its tourism and agricultural products. It hopes to push Taitung to the world through brand building and marketing.<\/span><\/div>\n

 <\/p>\n

Thus, the “Taitung Essence” project was launched.Undertaken by TDC, it started to assist Taitung handicraft and agricultural manufacturers to select excellent “goods” as the representatives of Taitung. It spent several months recruiting many professional design teams, to create more chances for the development of \u201cgoods\u201d by designing products and packages. 球王会体育官方app team was entrusted with the task of examining Taitung government\u2019s certification mark – “Taitung Essence\u201d and work on its further brand development and building. <\/span><\/div>\n

[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”3″ top_padding=”4″ bottom_padding=”0″ back_color=”color-rgdb” overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”1″][vc_column column_width_percent=”75″ position_horizontal=”left” gutter_size=”4″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”-5″ z_index=”1″ medium_width=”0″ mobile_width=”0″ width=”1\/1″ uncode_shortcode_id=”115419″][vc_row_inner row_inner_height_percent=”50″ overlay_alpha=”50″ gutter_size=”3″ shift_y=”0″ z_index=”0″][vc_column_inner column_width_percent=”100″ gutter_size=”3″ override_padding=”yes” column_padding=”3″ expand_height=”yes” style=”dark” back_color=”color-xsdn” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ shadow=”std” shadow_responsive=”yes” width=”1\/1″][vc_custom_heading text_color=”color-wvjs” heading_semantic=”div” text_size=”fontsize-668627″ text_height=”fontheight-524109″]<\/p>\n

球王会体育官方app\uff1a TDC development partner of creative design<\/span><\/div>\n

[\/vc_custom_heading][vc_custom_heading text_color=”color-wvjs” heading_semantic=”div” text_size=”fontsize-668627″ text_height=”fontheight-524109″]<\/p>\n

球王会体育官方app is one of the designated brand guidance and design consultancy firms working together to assist Taiwan’s large and medium-sized enterprises to provide development plans of brand positioning strategies and marketing strategies, as well as to design and set out brand images to assist enterprises to develop in the right direction in establishing the brand.<\/span><\/div>\n

[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=”70″ override_padding=”yes” h_padding=”3″ top_padding=”4″ bottom_padding=”4″ back_color=”color-wayh” back_image=”843″ back_attachment=”scroll” back_position=”center center” parallax=”yes” overlay_color=”color-wayh” overlay_alpha=”20″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″][vc_column column_width_percent=”100″ position_horizontal=”left” position_vertical=”bottom” gutter_size=”3″ style=”dark” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ css_animation=”right-t-left” animation_delay=”400″ width=”9\/12″][vc_empty_space empty_h=”4″ desktop_visibility=”yes”][vc_custom_heading text_size=”fontsize-124179″ text_weight=”600″ text_height=”fontheight-790095″ text_space=”fontspace-781688″]Focus on the unique features of Taitung, grasp the shaping space of traditional local industry, build the brand image of \u201cTaitung Essence\u201d, promote its brand value towards the international effect out of the limit of villages and towns.[\/vc_custom_heading][vc_custom_heading heading_semantic=”p” text_font=”font-202503″ text_size=”fontsize-668627″ text_weight=”400″ text_height=”fontheight-357766″ text_space=”fontspace-781688″ text_italic=”yes”]Taitung is the third largest county with the longest coastline in Taiwan. Since it is located in the tropical climatic area and close to the mountains and sea, Taitung is abundant in natural resources. It maintains a number of natural and cultural preserves and rich in different kinds of agricultural special local products. Thanks to its relatively late development, Taiwan’s native aboriginal culture is preserved. As many as Taitung’s six ethnic groups accounting for over 30% of Taitung’s population, with the highest percentage in Taiwan, and the number of its prehistoric sites also list the top in Taiwan.It is 球王会体育官方app’s major and biggest challenge to deepen and extract those exclusive features of Taitung out of such rich resources and diverse cultures.[\/vc_custom_heading][\/vc_column][vc_column column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_visibility=”yes” medium_width=”0″ mobile_visibility=”yes” mobile_width=”0″ width=”3\/12″][\/vc_column][\/vc_row][vc_row unlock_row_content=”yes” row_height_percent=”0″ override_padding=”yes” h_padding=”0″ top_padding=”0″ bottom_padding=”0″ back_color=”color-rgdb” overlay_alpha=”0″ gutter_size=”2″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ row_name=”Schedule”][vc_column column_width_percent=”100″ align_horizontal=”align_center” gutter_size=”2″ font_family=”font-762333″ back_color=”color-xsdn” overlay_alpha=”0″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ css_animation=”bottom-t-top” animation_delay=”600″ zoom_width=”0″ zoom_height=”0″ width=”1\/1″][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”0″ equal_height=”yes” gutter_size=”0″ shift_y=”0″][vc_column_inner column_width_percent=”100″ position_horizontal=”left” gutter_size=”3″ override_padding=”yes” column_padding=”2″ overlay_alpha=”50″ border_color=”color-gyho” border_style=”solid” shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”3″ mobile_width=”0″ zoom_width=”0″ zoom_height=”0″ width=”1\/4″ css=”.vc_custom_1509014505642{border-right-width: 1px !important;}”][vc_custom_heading heading_semantic=”h3″ text_transform=”capitalize” text_space=”fontspace-111509″ text_uppercase=”” text_align=”text-left”]Consultation[\/vc_custom_heading][vc_separator sep_color=”color-gyho”][vc_column_text]Audit & Identify<\/p>\n

Industry Analysis<\/strong>
\nCORPORATE ANALYSIS<\/strong>
\nBrand \/ Product Audit<\/p>\n

 <\/p>\n

Consultation<\/strong>
\nMEETINGS & WORKSHOPS<\/strong>
\nFocus Group Discussions<\/p>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=”100″ position_horizontal=”left” gutter_size=”3″ override_padding=”yes” column_padding=”2″ overlay_alpha=”50″ border_color=”color-gyho” border_style=”solid” shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”3″ mobile_width=”0″ zoom_width=”0″ zoom_height=”0″ width=”1\/4″ css=”.vc_custom_1509014452921{border-right-width: 1px !important;}”][vc_custom_heading heading_semantic=”h3″ text_transform=”capitalize” text_space=”fontspace-111509″ text_uppercase=”” text_align=”text-left”]Strategy[\/vc_custom_heading][vc_separator sep_color=”color-gyho”][vc_column_text]<\/p>\n

Research & Analysis<\/p>\n

Global<\/strong>
\nBRAND STRATEGY DEVELOPMENT<\/strong>
\nCorporate Strategy<\/p>\n

 <\/p>\n

Brand System<\/strong>
\nBRAND STRUCTURE & POSITIONING<\/strong>
\nBrand Architecture<\/p>\n

Brand Touchpoints & Experience<\/p>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=”100″ position_horizontal=”left” gutter_size=”3″ override_padding=”yes” column_padding=”2″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”3″ mobile_width=”0″ zoom_width=”0″ zoom_height=”0″ width=”1\/4″][vc_custom_heading heading_semantic=”h3″ text_transform=”capitalize” text_space=”fontspace-111509″ text_uppercase=”” text_align=”text-left”]Design[\/vc_custom_heading][vc_separator sep_color=”color-gyho”][vc_column_text]Design & Production<\/p>\n

Global<\/strong>
\nBRAND IMAGE DEVELOPMENT<\/strong>
\nCorporate Image<\/p>\n

 <\/p>\n

Brand Identity<\/strong>
\nBRAND EXPRESSIONS<\/strong>
\nCIS Guideline<\/p>\n

Web & Print Media<\/p>\n

Corporate Profile[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/4″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row unlock_row_content=”yes” row_height_percent=”0″ override_padding=”yes” h_padding=”3″ top_padding=”3″ bottom_padding=”3″ back_color=”color-143283″ overlay_alpha=”50″ equal_height=”yes” gutter_size=”0″ column_width_percent=”100″ shift_y=”0″ z_index=”0″][vc_column column_width_percent=”100″ position_horizontal=”left” gutter_size=”0″ override_padding=”yes” column_padding=”0″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ css_animation=”bottom-t-top” animation_speed=”600″ animation_delay=”600″ width=”1\/1″][vc_row_inner row_inner_height_percent=”30″ force_width_grid=”yes” overlay_alpha=”50″ equal_height=”yes” gutter_size=”0″ shift_y=”0″ z_index=”0″][vc_column_inner column_width_percent=”90″ position_horizontal=”left” gutter_size=”0″ override_padding=”yes” column_padding=”0″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/4″][vc_empty_space empty_h=”2″][vc_column_text]<\/p>\n

Building Brand Strategies<\/span><\/h5>\n

[\/vc_column_text][vc_empty_space empty_h=”1″][vc_separator sep_color=”color-wvjs” icon_position=”left” type=”shadow” el_width=”10%”][vc_empty_space empty_h=”2″][vc_custom_heading text_color=”color-xsdn” heading_semantic=”div” text_size=”fontsize-144042″ text_height=”fontheight-524109″]<\/p>\n

Taitung possesses rich and clean natural products and attractive humanities and arts, and it should establish a young, modern and international communication language to spread its brand charm to the outside world.<\/span><\/div>\n

[\/vc_custom_heading][vc_empty_space empty_h=”1″][\/vc_column_inner][vc_column_inner column_width_percent=”90″ position_horizontal=”left” gutter_size=”0″ override_padding=”yes” column_padding=”0″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/4″][vc_empty_space empty_h=”2″][vc_column_text]<\/p>\n

Development of design concept<\/span><\/h5>\n

[\/vc_column_text][vc_empty_space empty_h=”1″][vc_separator sep_color=”color-wvjs” icon_position=”left” type=”shadow” el_width=”10%”][vc_empty_space empty_h=”2″][vc_custom_heading text_color=”color-xsdn” heading_semantic=”div” text_size=”fontsize-144042″ text_height=”fontheight-524109″]<\/p>\n

The first sunrise in Taiwan is from Taitung, which symbolizes Taiwan’s Essence, breeding its vitality. You can also find it in many aborigines totem and have resonance.<\/span><\/div>\n

[\/vc_custom_heading][vc_empty_space empty_h=”1″][\/vc_column_inner][vc_column_inner column_width_percent=”90″ position_horizontal=”left” gutter_size=”0″ override_padding=”yes” column_padding=”0″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/4″][vc_empty_space empty_h=”2″][vc_column_text]<\/p>\n

Implementation of Design<\/span><\/h5>\n

[\/vc_column_text][vc_empty_space empty_h=”1″][vc_separator sep_color=”color-wvjs” icon_position=”left” type=”shadow” el_width=”10%”][vc_empty_space empty_h=”2″][vc_custom_heading text_color=”color-xsdn” heading_semantic=”div” text_size=”fontsize-144042″ text_height=”fontheight-524109″]<\/p>\n

Build the essence of Taitung with the “vitality of the sun”, including the logo, package, and publicity material, make the image of Taitung more through brand packaging of “Taitung Essence”.<\/span><\/div>\n

[\/vc_custom_heading][vc_empty_space empty_h=”1″][\/vc_column_inner][vc_column_inner column_width_percent=”100″ gutter_size=”5″ override_padding=”yes” column_padding=”4″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/4″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row unlock_row_content=”yes” row_height_percent=”0″ override_padding=”yes” h_padding=”0″ top_padding=”0″ bottom_padding=”0″ back_color=”color-jevc” overlay_alpha=”50″ equal_height=”yes” gutter_size=”2″ shift_y=”0″ row_name=”indigolijiang04fieldresearch”][vc_column column_width_percent=”100″ position_vertical=”middle” align_horizontal=”align_center” gutter_size=”3″ override_padding=”yes” column_padding=”0″ expand_height=”yes” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ z_index=”0″ medium_width=”0″ width=”1\/1″][vc_gallery el_id=”gallery-203107″ type=”carousel” medias=”1844,1845,1846,1847,1848,1849,1850,1851,1852″ carousel_lg=”5″ carousel_md=”5″ carousel_sm=”1″ thumb_size=”one-one” gutter_size=”0″ media_items=”media|nolink|original,icon” carousel_height=”equal” carousel_interval=”3000″ carousel_navspeed=”200″ carousel_loop=”yes” carousel_nav=”yes” carousel_nav_mobile=”yes” carousel_dots=”yes” carousel_dots_mobile=”yes” carousel_dots_inside=”yes” stage_padding=”0″ single_overlay_opacity=”50″ single_padding=”2″ single_text_reduced=”yes” single_border=”yes”][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”3″ top_padding=”3″ bottom_padding=”0″ back_color=”color-143283″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″][vc_column column_width_percent=”100″ position_horizontal=”left” gutter_size=”0″ override_padding=”yes” column_padding=”0″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ shift_y=”0″ z_index=”0″][vc_column_inner column_width_percent=”100″ position_horizontal=”left” gutter_size=”2″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ sticky=”yes” width=”1\/4″][vc_separator sep_color=”color-xsdn”][vc_custom_heading text_color=”color-xsdn” heading_semantic=”h5″ text_size=”fontsize-178981″ text_weight=”400″ text_height=”fontheight-357766″ text_space=”fontspace-781688″]CORE CONCEPT<\/strong>[\/vc_custom_heading][vc_column_text css=”.vc_custom_1511162876977{margin-top: -2px !important;}”]<\/p>\n

Core Value<\/span><\/h5>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=”100″ gutter_size=”2″ override_padding=”yes” column_padding=”0″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”3\/4″][vc_separator sep_color=”color-188598″][vc_custom_heading heading_semantic=”p” text_size=”h4″ text_weight=”300″ text_height=”fontheight-357766″ text_space=”fontspace-781688″]Exploring the profound and attractive connotation of Taitung<\/span>[\/vc_custom_heading][vc_custom_heading text_color=”color-wvjs” heading_semantic=”div” text_size=”fontsize-144042″ text_height=”fontheight-524109″]<\/p>\n

We know that Taitung has rich cultural elements, but it is challenging to extract the most representative elements of \u201cTaitung Essence\u201d.The brand building of \u201cTaitung Essence\u201d is required to have resonance with the public, but the real challenge is how to create new inspiration. In addition to collecting plenty of materials, 球王会体育官方app also came to Taitung for field survey.In the preliminary work, we found that the earliest Taiwanese were bred in Taitung (Changbin cultural people at old stone age), the first sunlight of Taiwan rose from Sanxiantai, abundant species were living here, and Taitung bred the beginning of everything. Taking from nature and returning to nature were actually taking place here. Therefore, 球王会体育官方app put such spirit as the brand vision foundation of “Taitung Essence”.<\/span><\/div>\n

[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”3″ top_padding=”4″ bottom_padding=”4″ back_color=”color-143283″ overlay_alpha=”0″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ shift_y_down=”0″ el_class=”z-index-one”][vc_column column_width_use_pixel=”yes” gutter_size=”4″ style=”dark” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″][vc_row_inner][vc_column_inner column_width_percent=”100″ gutter_size=”3″ style=”dark” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ css_animation=”right-t-left” animation_delay=”200″ width=”1\/1″][vc_gallery el_id=”gallery-81430446″ type=”carousel” medias=”1866,1871,1870,1869,1867,1868,852,850″ carousel_lg=”1″ carousel_md=”1″ carousel_sm=”1″ thumb_size=”sixteen-nine” gutter_size=”4″ media_items=”media|nolink|original,icon” carousel_height=”equal” carousel_interval=”10000″ carousel_navspeed=”1000″ carousel_loop=”yes” carousel_overflow=”yes” carousel_dots=”yes” carousel_dots_mobile=”yes” stage_padding=”0″ single_overlay_color=”accent” single_overlay_opacity=”95″ single_overlay_anim=”no” single_text_anim_type=”btt” single_image_anim=”no” single_v_position=”bottom” single_padding=”3″ single_title_dimension=”h1″ single_title_weight=”300″ single_shadow=”yes” shadow_weight=”lg” shadow_darker=”yes” single_border=”yes” lbox_caption=”yes” lbox_deep=”yes” lbox_no_tmb=”yes”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”3″ top_padding=”4″ bottom_padding=”3″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″][vc_column column_width_percent=”100″ position_horizontal=”left” gutter_size=”0″ override_padding=”yes” column_padding=”0″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ shift_y=”0″ z_index=”0″][vc_column_inner column_width_percent=”100″ position_horizontal=”left” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ sticky=”yes” width=”1\/4″][vc_separator sep_color=”accent”][vc_custom_heading heading_semantic=”h5″ text_size=”fontsize-178981″ text_weight=”400″ text_height=”fontheight-357766″ text_space=”fontspace-781688″]BRAND VALUE<\/strong>[\/vc_custom_heading][vc_column_text css=”.vc_custom_1511172212428{margin-top: -2px !important;}”]<\/p>\n

Improving the brand value and walking out of villages and towns<\/span><\/h5>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=”100″ gutter_size=”2″ override_padding=”yes” column_padding=”0″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”3\/4″][vc_separator sep_color=”color-uydo”][vc_empty_space empty_h=”1″ medium_visibility=”yes” mobile_visibility=”yes”][vc_custom_heading text_color=”color-wvjs” heading_semantic=”p” text_size=”h4″ text_weight=”300″ text_height=”fontheight-357766″ text_space=”fontspace-781688″]Improving the brand value and walking out of villages and towns <\/span>[\/vc_custom_heading][vc_custom_heading text_color=”color-wvjs” heading_semantic=”div” text_size=”fontsize-144042″ text_height=”fontheight-524109″]<\/p>\n

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The first step for “Taitung Essence” to step out is the “TAIWAN DESIGN EXPO”, which was held in Taitung in the early August, 2014. It was planned and successfully implemented by TDC at a sugar factory of Taitung.<\/span><\/p>\n

Considering the practical application and the international market promotion, focusing on the customs and value of Taitung, and looking at the tradition and the shaping space of local industries, 球王会体育官方app built the brand image of “Taitung Essence” to increase the brand value and bring the local and traditional industries out of the villages and towns. “Taitung Essence” showed its most brilliant shine and became the origin for building local brand goods and led Taitung to the world.<\/p>\n

 <\/p>\n<\/div>\n

[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row unlock_row_content=”yes” row_height_percent=”60″ override_padding=”yes” h_padding=”0″ top_padding=”0″ bottom_padding=”0″ overlay_alpha=”50″ equal_height=”yes” gutter_size=”0″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ row_height_use_pixel=”” css=”.vc_custom_1515657348271{margin-bottom: 1px !important;}”][vc_column column_width_percent=”100″ position_vertical=”middle” gutter_size=”0″ override_padding=”yes” column_padding=”3″ back_image=”1872″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ zoom_width=”0″ zoom_height=”0″ width=”1\/2″][\/vc_column][vc_column column_width_percent=”100″ gutter_size=”3″ back_image=”1873″ overlay_alpha=”0″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ zoom_width=”0″ zoom_height=”0″ width=”1\/2″][\/vc_column][\/vc_row][vc_row unlock_row_content=”yes” row_height_percent=”0″ override_padding=”yes” h_padding=”0″ top_padding=”0″ bottom_padding=”0″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ css=”.vc_custom_1515657375587{margin-bottom: 1px !important;}”][vc_column width=”1\/1″][vc_single_image media=”844″ media_width_percent=”100″][\/vc_column][\/vc_row][vc_row unlock_row_content=”yes” row_height_percent=”40″ override_padding=”yes” h_padding=”3″ top_padding=”2″ bottom_padding=”2″ back_color=”color-jevc” overlay_alpha=”100″ equal_height=”yes” gutter_size=”0″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ style=”inherited” css=”.vc_custom_1514991385556{margin-bottom: 1px !important;}”][vc_column column_width_percent=”100″ position_horizontal=”left” position_vertical=”middle” gutter_size=”2″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ zoom_width=”0″ zoom_height=”0″ width=”8\/12″][vc_custom_heading text_color=”color-jevc” text_size=”fontsize-259953″ text_weight=”200″ text_height=”fontheight-357766″ sub_lead=”yes” sub_reduced=”yes” text_align=”text-left” text_serif=”yes” uncode_shortcode_id=”193942″ text_color_type=”uncode-palette”]We build unique brand identities<\/strong> and <\/span><\/p>\n

imagery<\/strong> creating\u00a0extraordinary <\/span><\/p>\n

brand experiences<\/strong>.<\/span>[\/vc_custom_heading][\/vc_column][vc_column column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ z_index=”0″ medium_visibility=”yes” medium_width=”0″ mobile_visibility=”yes” width=”4\/12″][\/vc_column][\/vc_row][vc_row unlock_row_content=”yes” row_height_percent=”0″ override_padding=”yes” h_padding=”0″ top_padding=”0″ bottom_padding=”0″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ css=”.vc_custom_1515657375587{margin-bottom: 1px !important;}”][vc_column width=”1\/1″][vc_single_image media=”855″ media_width_percent=”100″][\/vc_column][\/vc_row][vc_row unlock_row_content=”yes” row_height_percent=”0″ override_padding=”yes” h_padding=”0″ top_padding=”0″ bottom_padding=”0″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ css=”.vc_custom_1515657375587{margin-bottom: 1px !important;}”][vc_column width=”1\/1″][vc_single_image media=”853″ media_width_percent=”100″][\/vc_column][\/vc_row][vc_row unlock_row_content=”yes” row_height_percent=”0″ override_padding=”yes” h_padding=”0″ top_padding=”0″ bottom_padding=”0″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ css=”.vc_custom_1515657375587{margin-bottom: 1px !important;}”][vc_column width=”1\/1″][vc_single_image media=”854″ media_width_percent=”100″][\/vc_column][\/vc_row][vc_row unlock_row_content=”yes” row_height_percent=”0″ override_padding=”yes” h_padding=”0″ top_padding=”0″ bottom_padding=”0″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ css=”.vc_custom_1515657375587{margin-bottom: 1px !important;}”][vc_column width=”1\/1″][vc_single_image media=”851″ media_width_percent=”100″][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”3″ top_padding=”0″ bottom_padding=”4″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”1″][vc_column column_width_percent=”75″ position_horizontal=”left” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″ uncode_shortcode_id=”586100″][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”50″ gutter_size=”4″ shift_y=”0″][vc_column_inner column_width_percent=”100″ gutter_size=”4″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ sticky=”yes” width=”3\/12″][vc_empty_space empty_h=”2″ medium_visibility=”yes” mobile_visibility=”yes”][vc_separator sep_color=”accent”][vc_column_text css=”.vc_custom_1542364895379{margin-bottom: -50px !important;}”]\"\"[\/vc_column_text][vc_custom_heading heading_semantic=”h5″ text_size=”fontsize-209526″ text_weight=”400″ text_height=”fontheight-357766″ text_space=”fontspace-781688″]High-quality local agricultural products: Taitung Essence<\/strong>[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=”100″ gutter_size=”3″ override_padding=”yes” column_padding=”4″ style=”dark” back_color=”accent” overlay_alpha=”50″ shift_x=”0″ shift_y=”-4″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ shadow=”xl” shadow_responsive=”yes” width=”9\/12″][vc_custom_heading text_color=”color-wvjs” heading_semantic=”p” text_size=”h3″ text_weight=”300″ text_height=”fontheight-357766″ text_space=”fontspace-781688″]The\u300e Taitung Essence \u300fcertification represents a kind of honour.球王会体育官方app creates dedicated honour badge for every hard-working employee.<\/span>[\/vc_custom_heading][vc_column_text text_lead=”yes”]<\/p>\n

\u300e Taitung Essence \u300f starts with the intent to drive development of local industries by the power of the government. Taitung is located at the east most of Taiwan, with excellent mountains and waters, and is a gift of the god. Due to its priorities in natural environment and without industrial pollution, there are abundant and rich local agricultural products, including Chishang rice, Daylily, Roselle flowers, Fu Lu Tea, and Custard apples. Ten brands are selected by government agencies each year and the design company recommended by TDC will design unique trademarks and packages for each brand.<\/span><\/p>\n

The role of 球王会体育官方app in this project is to design the certification mark of \u300e Taitung Essence \u300f for the Taitung government, to translate Taitung’s spirit and culture into a design presentation, and create honour badges for all hard-working staff.<\/span><\/p>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”3″ top_padding=”3″ bottom_padding=”3″ back_color=”color-gyho” overlay_alpha=”0″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ shift_y_down=”0″ el_class=”z-index-one”][vc_column column_width_use_pixel=”yes” gutter_size=”4″ style=”dark” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”50″ gutter_size=”4″ shift_y=”0″][vc_column_inner column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ sticky=”yes” width=”3\/12″][vc_separator sep_color=”accent”][vc_custom_heading heading_semantic=”h5″ text_size=”fontsize-178981″ text_weight=”400″ text_height=”fontheight-357766″ text_space=”fontspace-781688″]MORE<\/strong>
\nCASESTUDIES<\/strong>[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=”100″ gutter_size=”2″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”9\/12″][vc_separator sep_color=”color-uydo”][vc_empty_space empty_h=”1″ medium_visibility=”yes” mobile_visibility=”yes”][uncode_index el_id=”index-32835″ index_type=”carousel” loop=”size:All|order_by:rand|order:DESC|post_type:portfolio|tax_query:26″ carousel_lg=”3″ carousel_md=”3″ carousel_sm=”1″ thumb_size=”three-four” gutter_size=”2″ post_items=”icon,date,title,text|excerpt|90,sep-one|full,author” page_items=”media|featured|onpost|original,text|excerpt,title” portfolio_items=”media|media|onpost|original,spacer|half,date,sep-one|full,title,category,text|excerpt” carousel_interval=”0″ carousel_navspeed=”200″ carousel_loop=”yes” carousel_nav=”yes” carousel_nav_mobile=”yes” stage_padding=”0″ single_back_color=”color-lxmt” single_overlay_color=”color-jevc” single_overlay_opacity=”35″ single_overlay_visible=”yes” single_text_visible=”yes” single_text_anim=”no” single_h_align_mobile=”left” single_padding=”1″ single_title_dimension=”fontsize-144042″ single_title_weight=”800″ single_border=”yes” single_css_animation=”zoom-in” single_animation_delay=”200″ custom_order=”yes” footer_position=”left” carousel_rtl=”” single_title_serif=”” single_no_background=”” title=”CASESTUDY PORTFOLIO CAROUSEL” order_ids=”20528,4225,4252,20518,4193,4229,4254″ single_icon=”fa fa-plus2″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

The diversified cultures and geographical conditions of Taitung promote the development of its tourism industry, of which agricultural products and handicrafts are the most important souvenirs and gifts of Taitung. The government of Taitung…<\/p>\n","protected":false},"author":1,"featured_media":2477,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","meta":[],"portfolio_category":[5,6],"_links":{"self":[{"href":"https:\/\/haoteju.com\/wp-json\/wp\/v2\/portfolio\/1070"}],"collection":[{"href":"https:\/\/haoteju.com\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/haoteju.com\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/haoteju.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/haoteju.com\/wp-json\/wp\/v2\/comments?post=1070"}],"version-history":[{"count":4,"href":"https:\/\/haoteju.com\/wp-json\/wp\/v2\/portfolio\/1070\/revisions"}],"predecessor-version":[{"id":3209,"href":"https:\/\/haoteju.com\/wp-json\/wp\/v2\/portfolio\/1070\/revisions\/3209"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/haoteju.com\/wp-json\/wp\/v2\/media\/2477"}],"wp:attachment":[{"href":"https:\/\/haoteju.com\/wp-json\/wp\/v2\/media?parent=1070"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/haoteju.com\/wp-json\/wp\/v2\/portfolio_category?post=1070"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}