[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=”100″ override_padding=”yes” column_padding=”0″ gutter_size=”2″ overlay_alpha=”50″ medium_width=”0″ mobile_width=”0″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ width=”3\/4″][vc_separator sep_color=”color-uydo”][vc_empty_space empty_h=”1″ medium_visibility=”yes” mobile_visibility=”yes”][vc_custom_heading heading_semantic=”p” text_size=”h4″ text_height=”fontheight-357766″ text_space=”fontspace-781688″ text_weight=”300″ text_color=”color-wvjs”]WOW Custom Cake Design<\/span>[\/vc_custom_heading][vc_custom_heading heading_semantic=”div” text_size=”fontsize-144042″ text_height=”fontheight-524109″ text_color=”color-wvjs”]<\/p>\n

An American self-established bakery brand, produces life-loving, beautiful and unique cake in an art form. Their products are suitable in all occasions, which leads them aiming to become an outstanding artistic bakery brand.<\/span><\/div>\n

[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row unlock_row_content=”yes” row_height_percent=”0″ override_padding=”yes” h_padding=”0″ top_padding=”0″ bottom_padding=”0″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ css=”.vc_custom_1515761541966{margin-bottom: 1px !important;}”][vc_column width=”1\/1″][vc_single_image media=”719″ media_width_percent=”100″][\/vc_column][\/vc_row][vc_row unlock_row_content=”yes” row_height_percent=”0″ override_padding=”yes” h_padding=”3″ top_padding=”4″ bottom_padding=”4″ back_color=”color-jevc” overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″][vc_column column_width_percent=”100″ overlay_alpha=”50″ gutter_size=”3″ medium_width=”0″ mobile_width=”0″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ width=”1\/1″][vc_empty_space empty_h=”4″][vc_custom_heading text_size=”fontsize-155944″ text_height=”fontheight-357766″ text_weight=”100″ sub_lead=”yes” sub_reduced=”yes” text_align=”text-left” text_serif=”yes”]We build unique brand identities<\/strong> and <\/span><\/p>\n

imagery<\/strong> creating\u00a0extraordinary <\/span><\/p>\n

brand experiences<\/strong>.<\/span>[\/vc_custom_heading][vc_empty_space empty_h=”4″][\/vc_column][\/vc_row][vc_row unlock_row_content=”yes” row_height_percent=”0″ override_padding=”yes” h_padding=”0″ top_padding=”0″ bottom_padding=”0″ back_color=”color-rgdb” overlay_alpha=”0″ gutter_size=”2″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ row_name=”Schedule”][vc_column column_width_percent=”100″ position_horizontal=”left” align_horizontal=”align_center” font_family=”font-762333″ back_color=”color-xsdn” overlay_alpha=”0″ gutter_size=”0″ medium_width=”0″ mobile_width=”0″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ css_animation=”bottom-t-top” animation_delay=”600″ zoom_width=”0″ zoom_height=”0″ width=”1\/1″][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”0″ equal_height=”yes” gutter_size=”0″ shift_y=”0″][vc_column_inner column_width_percent=”100″ position_horizontal=”left” override_padding=”yes” column_padding=”2″ gutter_size=”3″ overlay_alpha=”50″ border_color=”color-gyho” border_style=”solid” medium_width=”3″ mobile_width=”0″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ zoom_width=”0″ zoom_height=”0″ width=”1\/4″ css=”.vc_custom_1509088014948{border-right-width: 1px !important;}”][vc_custom_heading heading_semantic=”h3″ text_space=”fontspace-111509″ text_transform=”capitalize” text_uppercase=”” text_align=”text-left”]Identity[\/vc_custom_heading][vc_separator sep_color=”color-gyho”][vc_column_text]Identity Standards<\/strong><\/span><\/p>\n

Brand Guide<\/strong>
\nBRAND IDENTITY<\/strong>
\nCorporate \/ Product Identity
\nDigital & Print Collateral
\nColour Scheme<\/p>\n

Logotype & Identifier<\/strong>
\nVIS \/ CIS \/ PIS \/ SIS \/ DIS<\/strong>
\nIdentity Systems Guide
\nOnline Brand Mgt
\nTrademark Protection[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=”100″ position_horizontal=”left” override_padding=”yes” column_padding=”2″ gutter_size=”3″ overlay_alpha=”50″ border_color=”color-gyho” border_style=”solid” medium_width=”3″ mobile_width=”0″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ zoom_width=”0″ zoom_height=”0″ width=”1\/4″ css=”.vc_custom_1515657881656{border-right-width: 1px !important;}”][vc_custom_heading heading_semantic=”h3″ text_space=”fontspace-111509″ text_transform=”capitalize” text_uppercase=”” text_align=”text-left”]Graphic[\/vc_custom_heading][vc_separator sep_color=”color-gyho”][vc_column_text]<\/p>\n

Brand Imagery<\/span><\/strong><\/p>\n

Corporate Profile<\/strong>
\nBRAND COMMUNICATIONS<\/strong>
\nProduct Catalogue
\nProspectus & Brochures
\nMarketing Collateral<\/p>\n

Brand Visuals<\/strong>
\nCREATIVE DESIGN<\/strong>
\nAdvertisement Design
\n[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=”100″ position_horizontal=”left” override_padding=”yes” column_padding=”2″ gutter_size=”3″ overlay_alpha=”50″ border_style=”solid” medium_width=”3″ mobile_width=”0″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ zoom_width=”0″ zoom_height=”0″ width=”1\/4″][vc_custom_heading heading_semantic=”h3″ text_space=”fontspace-111509″ text_transform=”capitalize” text_uppercase=”” text_align=”text-left”]Space[\/vc_custom_heading][vc_separator sep_color=”color-gyho”][vc_column_text]
\nInteriors & Space Design<\/span><\/strong><\/p>\n

Space Environments<\/strong>
\nRETAIL SYSTEMS<\/strong>
\nCorporate Interiors
\nRetail Space Design
\nRetail Chain Systems Guide
\nRetail Environment
\nRetail Visuals & Graphics
\nRetail Displays\/POS\/Fixtures
\nStore Media
\nEvent Environments<\/p>\n

Design & Construction<\/strong>
\nSPACE GUIDE<\/strong>
\nRetail Space Guidelines
\nWhitebox & Traffic Flow
\nSpace Zoning
\nLayout Planning
\nConstruction & Technical Drawings
\nConstruction Guideline
\nConstruction Implementation[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=”100″ position_horizontal=”left” override_padding=”yes” column_padding=”2″ gutter_size=”3″ overlay_alpha=”50″ medium_width=”0″ mobile_width=”0″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ width=”1\/4″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row unlock_row_content=”yes” row_height_percent=”0″ override_padding=”yes” h_padding=”0″ top_padding=”0″ bottom_padding=”0″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ css=”.vc_custom_1515761558392{margin-bottom: 1px !important;}”][vc_column width=”1\/1″][vc_single_image media=”721″ media_width_percent=”100″][\/vc_column][\/vc_row][vc_row unlock_row_content=”yes” row_height_percent=”0″ override_padding=”yes” h_padding=”0″ top_padding=”0″ bottom_padding=”0″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ css=”.vc_custom_1515761081872{margin-bottom: 1px !important;}”][vc_column width=”1\/1″][vc_single_image media=”722″ media_width_percent=”100″][\/vc_column][\/vc_row][vc_row unlock_row_content=”yes” row_height_percent=”0″ override_padding=”yes” h_padding=”0″ top_padding=”0″ bottom_padding=”0″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ css=”.vc_custom_1515761081872{margin-bottom: 1px !important;}”][vc_column width=”1\/1″][vc_single_image media=”723″ media_width_percent=”100″][\/vc_column][\/vc_row][vc_row unlock_row_content=”yes” row_height_percent=”0″ override_padding=”yes” h_padding=”0″ top_padding=”0″ bottom_padding=”0″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ css=”.vc_custom_1515761081872{margin-bottom: 1px !important;}”][vc_column width=”1\/1″][vc_single_image media=”720″ media_width_percent=”100″][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”3″ top_padding=”4″ bottom_padding=”3″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ row_name=”#arenuicasestudy02challenge”][vc_column column_width_percent=”100″ position_horizontal=”left” override_padding=”yes” column_padding=”0″ overlay_alpha=”50″ gutter_size=”0″ medium_width=”0″ mobile_width=”0″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ width=”1\/1″][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ shift_y=”0″ z_index=”0″][vc_column_inner column_width_percent=”100″ position_horizontal=”left” gutter_size=”3″ overlay_alpha=”50″ medium_width=”0″ mobile_width=”0″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ sticky=”yes” width=”1\/4″][vc_separator sep_color=”accent”][vc_custom_heading heading_semantic=”h5″ text_size=”fontsize-178981″ text_height=”fontheight-357766″ text_space=”fontspace-781688″ text_weight=”400″]CHALLENGE<\/strong>[\/vc_custom_heading][vc_column_text css=”.vc_custom_1515060775613{margin-top: -2px !important;}”]<\/p>\n

<\/h5>\n
[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=”100″ override_padding=”yes” column_padding=”0″ gutter_size=”2″ overlay_alpha=”50″ medium_width=”0″ mobile_width=”0″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ width=”3\/4″][vc_separator sep_color=”color-uydo”][vc_empty_space empty_h=”1″ medium_visibility=”yes” mobile_visibility=”yes”][vc_custom_heading heading_semantic=”p” text_size=”h4″ text_height=”fontheight-357766″ text_space=”fontspace-781688″ text_weight=”300″ text_color=”color-wvjs”]WOW Custom Cake Design<\/span>[\/vc_custom_heading][vc_custom_heading heading_semantic=”div” text_size=”fontsize-144042″ text_height=”fontheight-524109″ text_color=”color-wvjs”]<\/p>\n
From Brand Identity System, retail space to marketing literature, comprehensive planning and design are required, as well as to differentiate from the competitors without sacrificing the core of the brand: innovation and art.<\/div>\n
[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row unlock_row_content=”yes” row_height_percent=”0″ override_padding=”yes” h_padding=”0″ top_padding=”0″ bottom_padding=”0″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ css=”.vc_custom_1515761273927{margin-bottom: 1px !important;}”][vc_column width=”1\/1″][vc_single_image media=”718″ media_width_percent=”100″][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”3″ top_padding=”4″ bottom_padding=”3″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ row_name=”#arenuicasestudy03results”][vc_column column_width_percent=”100″ position_horizontal=”left” override_padding=”yes” column_padding=”0″ overlay_alpha=”50″ gutter_size=”0″ medium_width=”0″ mobile_width=”0″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ width=”1\/1″][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ shift_y=”0″ z_index=”0″][vc_column_inner column_width_percent=”100″ position_horizontal=”left” gutter_size=”3″ overlay_alpha=”50″ medium_width=”0″ mobile_width=”0″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ sticky=”yes” width=”1\/4″][vc_separator sep_color=”accent”][vc_custom_heading heading_semantic=”h5″ text_size=”fontsize-178981″ text_height=”fontheight-357766″ text_space=”fontspace-781688″ text_weight=”400″]RESULTS<\/strong>[\/vc_custom_heading][vc_column_text css=”.vc_custom_1515060789471{margin-top: -2px !important;}”]<\/p>\n
<\/h5>\n
[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=”100″ override_padding=”yes” column_padding=”0″ gutter_size=”2″ overlay_alpha=”50″ medium_width=”0″ mobile_width=”0″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ width=”3\/4″][vc_separator sep_color=”color-uydo”][vc_empty_space empty_h=”1″ medium_visibility=”yes” mobile_visibility=”yes”][vc_custom_heading heading_semantic=”p” text_size=”h4″ text_height=”fontheight-357766″ text_space=”fontspace-781688″ text_weight=”300″ text_color=”color-wvjs”]WOW Custom Cake Design[\/vc_custom_heading][vc_custom_heading heading_semantic=”div” text_size=”fontsize-144042″ text_height=”fontheight-524109″ text_color=”color-wvjs”]<\/p>\n
We found a successful visual marketing strategy for Brand Identity System and brand imagery. The space planning brings the customers a new vibe and enhances the product variety and uniqueness, promising great sales potential.<\/span><\/div>\n
[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row unlock_row_content=”yes” row_height_percent=”0″ override_padding=”yes” h_padding=”0″ top_padding=”0″ bottom_padding=”0″ overlay_alpha=”50″ gutter_size=”3″ shift_y=”0″][vc_column width=”1\/1″][vc_single_image media=”724″ media_width_percent=”100″][\/vc_column][\/vc_row][vc_row unlock_row_content=”yes” row_height_percent=”0″ override_padding=”yes” h_padding=”0″ top_padding=”0″ bottom_padding=”0″ overlay_alpha=”50″ gutter_size=”3″ shift_y=”0″][vc_column width=”1\/1″][vc_single_image media=”1931″ media_width_percent=”100″][\/vc_column][\/vc_row][vc_row unlock_row_content=”yes” row_height_percent=”0″ override_padding=”yes” h_padding=”0″ top_padding=”0″ bottom_padding=”0″ overlay_alpha=”50″ gutter_size=”3″ shift_y=”0″][vc_column width=”1\/1″][vc_single_image media=”1930″ media_width_percent=”100″][\/vc_column][\/vc_row][vc_row unlock_row_content=”yes” row_height_percent=”0″ override_padding=”yes” h_padding=”0″ top_padding=”0″ bottom_padding=”0″ overlay_alpha=”50″ gutter_size=”3″ shift_y=”0″][vc_column width=”1\/1″][vc_single_image media=”1929″ media_width_percent=”100″][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”3″ top_padding=”5″ bottom_padding=”5″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″][vc_column column_width_percent=”100″ overlay_alpha=”50″ gutter_size=”0″ medium_width=”0″ mobile_width=”0″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ width=”1\/1″][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ shift_y=”0″ z_index=”0″][vc_column_inner column_width_percent=”100″ gutter_size=”2″ overlay_alpha=”50″ medium_width=”0″ mobile_width=”0″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ sticky=”yes” width=”3\/12″][vc_separator sep_color=”accent”][vc_empty_space empty_h=”0″ medium_visibility=”yes” mobile_visibility=”yes”][vc_custom_heading heading_semantic=”h5″ text_size=”fontsize-105189″ text_height=”fontheight-357766″ text_space=”fontspace-781688″ text_weight=”400″]Client<\/strong>
\nWOW
\nIndustry<\/strong>
\nFood & Beverage \/ Custom Cake Design
\n<\/span>
\nDate<\/strong>
\n2011<\/span>
\nProject Service<\/strong>
\n Branding, BrandingProjects, Graphic, Identity, Space<\/span>[\/vc_custom_heading][vc_empty_space empty_h=”1″][\/vc_column_inner][vc_column_inner column_width_percent=”100″ gutter_size=”2″ overlay_alpha=”50″ medium_width=”0″ mobile_width=”0″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ width=”9\/12″][vc_separator sep_color=”color-uydo”][vc_empty_space empty_h=”1″ medium_visibility=”yes” mobile_visibility=”yes”][vc_custom_heading heading_semantic=”p” text_size=”fontsize-129586″ text_height=”fontheight-357766″ text_space=”fontspace-781688″ text_weight=”300″ text_color=”color-wvjs”]About WOW Custom Cake Design[\/vc_custom_heading][vc_custom_heading heading_semantic=”div” text_size=”fontsize-144042″ text_height=”fontheight-524109″ text_color=”color-132428″]<\/p>\n
\n
An American self-established bakery brand, produces life-loving, beautiful and unique cake in an art form. Their products are suitable in all occasions, which leads them aiming to become an outstanding artistic bakery brand.<\/span><\/p>\n
<\/p>\n<\/div>\n
[\/vc_custom_heading][vc_empty_space empty_h=”0″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”3″ top_padding=”3″ bottom_padding=”3″ back_color=”color-rgdb” overlay_alpha=”0″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ shift_y_down=”0″ el_class=”z-index-one”][vc_column column_width_use_pixel=”yes” style=”dark” overlay_alpha=”50″ gutter_size=”4″ medium_width=”0″ mobile_width=”0″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ width=”1\/1″][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”50″ gutter_size=”4″ shift_y=”0″][vc_column_inner column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”50″ medium_width=”0″ mobile_width=”0″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ sticky=”yes” width=”3\/12″][vc_separator sep_color=”color-xsdn”][vc_custom_heading heading_semantic=”h5″ text_size=”fontsize-178981″ text_height=”fontheight-357766″ text_space=”fontspace-781688″ text_weight=”400″ text_color=”color-xsdn”]MORE<\/strong>
\nCASESTUDIES<\/strong>[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=”100″ gutter_size=”2″ overlay_alpha=”50″ medium_width=”0″ mobile_width=”0″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ width=”9\/12″][vc_separator sep_color=”color-wvjs”][vc_empty_space empty_h=”1″ medium_visibility=”yes” mobile_visibility=”yes”][uncode_index el_id=”index-32835″ index_type=”carousel” loop=”size:All|order_by:rand|order:DESC|post_type:portfolio|tax_query:26″ carousel_lg=”3″ carousel_md=”3″ carousel_sm=”1″ thumb_size=”three-four” gutter_size=”2″ post_items=”icon,date,title,text|excerpt|90,sep-one|full,author” page_items=”media|featured|onpost|original,text|excerpt,title” portfolio_items=”media|media|onpost|original,spacer|half,date,sep-one|full,title,category,text|excerpt” carousel_interval=”0″ carousel_navspeed=”200″ carousel_loop=”yes” carousel_nav=”yes” carousel_nav_mobile=”yes” stage_padding=”0″ single_back_color=”color-lxmt” single_overlay_color=”color-jevc” single_overlay_opacity=”35″ single_text_visible=”yes” single_text_anim=”no” single_overlay_visible=”yes” single_h_align_mobile=”left” single_padding=”1″ single_title_dimension=”fontsize-144042″ single_title_weight=”800″ single_border=”yes” single_css_animation=”zoom-in” single_animation_delay=”200″ custom_order=”yes” footer_position=”left” carousel_rtl=”” single_title_serif=”” single_no_background=”” title=”CASESTUDY PORTFOLIO CAROUSEL” order_ids=”20528,4225,4252,20518,4193,4229,4254″ single_icon=”fa fa-plus2″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"
An American self-established bakery brand, produces life-loving, beautiful and unique cake in an art form. Their products are suitable in all occasions, which leads them aiming to become an outstanding artistic bakery brand…<\/p>\n","protected":false},"author":1,"featured_media":2483,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","meta":[],"portfolio_category":[6],"_links":{"self":[{"href":"https:\/\/haoteju.com\/wp-json\/wp\/v2\/portfolio\/1089"}],"collection":[{"href":"https:\/\/haoteju.com\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/haoteju.com\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/haoteju.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/haoteju.com\/wp-json\/wp\/v2\/comments?post=1089"}],"version-history":[{"count":1,"href":"https:\/\/haoteju.com\/wp-json\/wp\/v2\/portfolio\/1089\/revisions"}],"predecessor-version":[{"id":3176,"href":"https:\/\/haoteju.com\/wp-json\/wp\/v2\/portfolio\/1089\/revisions\/3176"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/haoteju.com\/wp-json\/wp\/v2\/media\/2483"}],"wp:attachment":[{"href":"https:\/\/haoteju.com\/wp-json\/wp\/v2\/media?parent=1089"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/haoteju.com\/wp-json\/wp\/v2\/portfolio_category?post=1089"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}