{"id":3563,"date":"2022-07-04T15:06:21","date_gmt":"2022-07-04T07:06:21","guid":{"rendered":"https:\/\/haoteju.com\/portfolio\/vacron-3\/"},"modified":"2022-07-04T15:07:26","modified_gmt":"2022-07-04T07:07:26","slug":"vacron-3","status":"publish","type":"portfolio","link":"https:\/\/haoteju.com\/portfolio\/vacron-3\/","title":{"rendered":"\u60a6\u4e50\u65c5\u5e97OLAH Poshtel"},"content":{"rendered":"

[vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”3″ top_padding=”4″ bottom_padding=”3″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″][vc_column column_width_percent=”100″ position_horizontal=”left” gutter_size=”0″ override_padding=”yes” column_padding=”0″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ css_animation=”bottom-t-top” animation_speed=”600″ animation_delay=”600″ width=”1\/1″][vc_custom_heading text_color=”color-wvjs” heading_semantic=”p” text_size=”h4″ text_weight=”300″ text_height=”fontheight-357766″ text_space=”fontspace-781688″]Case Study[\/vc_custom_heading][vc_empty_space empty_h=”1″ medium_visibility=”yes” mobile_visibility=”yes”][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ shift_y=”0″ z_index=”0″][vc_column_inner column_width_percent=”100″ position_horizontal=”left” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ sticky=”yes” width=”1\/4″][vc_separator sep_color=”accent”][vc_custom_heading heading_semantic=”h5″ text_size=”fontsize-178981″ text_weight=”400″ text_height=”fontheight-357766″ text_space=”fontspace-781688″]PROJECT SUMMARY<\/strong><\/p>\n

[\/vc_custom_heading][vc_column_text css=”.vc_custom_1510831424612{margin-top: -2px !important;}”]<\/p>\n

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[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=”100″ gutter_size=”2″ override_padding=”yes” column_padding=”0″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”3\/4″][vc_separator sep_color=”color-uydo”][vc_empty_space empty_h=”1″ medium_visibility=”yes” mobile_visibility=”yes”][vc_custom_heading text_color=”color-wvjs” heading_semantic=”p” text_size=”h4″ text_weight=”300″ text_height=”fontheight-357766″ text_space=”fontspace-781688″]Integrating security vision into global market future – brand path of VACRON<\/span>[\/vc_custom_heading][vc_custom_heading text_color=”color-wvjs” heading_semantic=”div” text_size=”fontsize-144042″ text_height=”fontheight-524109″]<\/p>\n

Fuho was intended to design and manufacture CCTV and DVR products of different levels. Due to long-term manufacturing and design for brands, Fuho accumulated diversified and complex product specifications and owned strong technologies. FUHO was its self-owned brand. After brand guidance by 球王会体育官方app for two years, from brand inspection, problem discovery, market research, to establishment of brand positioning, brand vision, brand DNA and brand name, and transformation into proper brand design results, 球王会体育官方app laid a solid foundation for creating the new brand “VACRON”. 球王会体育官方app helped FUHO get rid of the shrinking environment of industrial manufacturing and seek for permanent operation of the enterprise.<\/span><\/div>\n

[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”3″ top_padding=”4″ bottom_padding=”0″ back_color=”color-rgdb” overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”1″][vc_column column_width_percent=”75″ position_horizontal=”left” gutter_size=”4″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”-5″ z_index=”1″ medium_width=”0″ mobile_width=”0″ width=”1\/1″ uncode_shortcode_id=”165581″][vc_row_inner row_inner_height_percent=”50″ overlay_alpha=”50″ gutter_size=”3″ shift_y=”0″ z_index=”0″][vc_column_inner column_width_percent=”100″ gutter_size=”3″ override_padding=”yes” column_padding=”3″ expand_height=”yes” style=”dark” back_color=”color-xsdn” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ shadow=”std” shadow_responsive=”yes” width=”1\/1″][vc_custom_heading text_color=”color-wvjs” heading_semantic=”div” text_size=”fontsize-668627″ text_height=”fontheight-524109″]<\/p>\n

Challenge<\/span><\/div>\n

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Years of OEM brand manufacturing brought rich experience, as well as complex product lines to Fuho, from B2B security surveillance equipment to B2C DVR. To clarify the products and markets is the most important and complex brand issue jointly faced by Fuho and 球王会体育官方app.<\/span><\/div>\n

[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=”70″ override_padding=”yes” h_padding=”3″ top_padding=”4″ bottom_padding=”4″ back_color=”color-wayh” back_image=”1834″ back_attachment=”scroll” back_position=”center center” parallax=”yes” overlay_color=”color-wayh” overlay_alpha=”10″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ back_size=”auto”][vc_column column_width_percent=”100″ position_horizontal=”left” position_vertical=”bottom” gutter_size=”3″ style=”dark” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ css_animation=”right-t-left” animation_delay=”400″ width=”1\/1″][\/vc_column][\/vc_row][vc_row unlock_row_content=”yes” row_height_percent=”0″ override_padding=”yes” h_padding=”0″ top_padding=”0″ bottom_padding=”0″ back_color=”color-rgdb” overlay_alpha=”0″ gutter_size=”2″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ row_name=”Schedule”][vc_column column_width_percent=”100″ align_horizontal=”align_center” gutter_size=”2″ font_family=”font-762333″ back_color=”color-xsdn” overlay_alpha=”0″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ css_animation=”bottom-t-top” animation_delay=”600″ zoom_width=”0″ zoom_height=”0″ width=”1\/1″][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”0″ equal_height=”yes” gutter_size=”0″ shift_y=”0″][vc_column_inner column_width_percent=”100″ position_horizontal=”left” gutter_size=”3″ override_padding=”yes” column_padding=”2″ overlay_alpha=”50″ border_color=”color-gyho” border_style=”solid” shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”3″ mobile_width=”0″ zoom_width=”0″ zoom_height=”0″ width=”1\/4″ css=”.vc_custom_1509014505642{border-right-width: 1px !important;}”][vc_custom_heading heading_semantic=”h3″ text_transform=”capitalize” text_space=”fontspace-111509″ text_uppercase=”” text_align=”text-left”]Consultation[\/vc_custom_heading][vc_separator sep_color=”color-gyho”][vc_column_text]Audit & Identify<\/p>\n

Industry Analysis<\/strong>
\nCORPORATE ANALYSIS<\/strong>
\nBrand \/ Product Audit<\/p>\n

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Internal Study<\/strong>
\nCORPORATE AUDIT<\/strong>
\nBusiness Audit<\/p>\n

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Consultation<\/strong>
\nMEETINGS & WORKSHOPS<\/strong>
\nFocus Group Discussions[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=”100″ position_horizontal=”left” gutter_size=”3″ override_padding=”yes” column_padding=”2″ overlay_alpha=”50″ border_color=”color-gyho” border_style=”solid” shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”3″ mobile_width=”0″ zoom_width=”0″ zoom_height=”0″ width=”1\/4″ css=”.vc_custom_1509014452921{border-right-width: 1px !important;}”][vc_custom_heading heading_semantic=”h3″ text_transform=”capitalize” text_space=”fontspace-111509″ text_uppercase=”” text_align=”text-left”]Strategy[\/vc_custom_heading][vc_separator sep_color=”color-gyho”][vc_column_text]<\/p>\n

Research & Analysis<\/p>\n

Market Position<\/strong>
\nSTRATEGIC DIRECTION<\/strong>
\nBrand DNA \/ Vision & Culture
\nBrand Character
\nBrand Positioning
\nBrand Touchpoints<\/p>\n

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Corp\/Brand Relation<\/strong>
\nBRAND ARCHITECTURE<\/strong>
\nBrand Structure
\nNaming
\nIdentity Formation<\/p>\n

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Trademark Strategy<\/strong>
\nBRAND PROTECTION<\/strong>
\nTrademark & Domain Registry
\nTrademark Protection<\/p>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=”100″ position_horizontal=”left” gutter_size=”3″ override_padding=”yes” column_padding=”2″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”3″ mobile_width=”0″ zoom_width=”0″ zoom_height=”0″ width=”1\/4″][vc_custom_heading heading_semantic=”h3″ text_transform=”capitalize” text_space=”fontspace-111509″ text_uppercase=”” text_align=”text-left”]Design[\/vc_custom_heading][vc_separator sep_color=”color-gyho”][vc_column_text]Design & Production<\/p>\n

Global<\/strong>
\nBRAND IMAGE DEVELOPMENT<\/strong>
\nCorporate Image
\nBrand Image<\/p>\n

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Brand Identity<\/strong>
\nBRAND EXPRESSIONS<\/strong>
\nCIS Guideline
\nWeb & Print Media
\nAdvertisement Design
\nPackaging Design
\nCorporate Profile
\nProduct Catalogue
\nExhibition Design
\nExhibit Visuals & Graphics
\nExhibit Booth Guidelines[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/4″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row unlock_row_content=”yes” row_height_percent=”0″ override_padding=”yes” h_padding=”3″ top_padding=”3″ bottom_padding=”3″ back_color=”color-143283″ overlay_alpha=”50″ equal_height=”yes” gutter_size=”0″ column_width_percent=”100″ shift_y=”0″ z_index=”0″][vc_column column_width_percent=”100″ position_horizontal=”left” gutter_size=”0″ override_padding=”yes” column_padding=”0″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ css_animation=”bottom-t-top” animation_speed=”600″ animation_delay=”600″ width=”1\/1″][vc_row_inner row_inner_height_percent=”30″ force_width_grid=”yes” overlay_alpha=”50″ equal_height=”yes” gutter_size=”0″ shift_y=”0″ z_index=”0″][vc_column_inner column_width_percent=”90″ position_horizontal=”left” gutter_size=”0″ override_padding=”yes” column_padding=”0″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/4″][vc_empty_space empty_h=”2″][vc_custom_heading text_size=”fontsize-144042″ text_weight=”100″]First step for transformation:<\/span>[\/vc_custom_heading][vc_empty_space empty_h=”0″][vc_column_text]<\/p>\n

Separate the OEM market from the self-owned brand market.<\/span><\/h5>\n

[\/vc_column_text][vc_empty_space empty_h=”1″][vc_separator sep_color=”color-wvjs” icon_position=”left” type=”shadow” el_width=”10%”][vc_empty_space empty_h=”2″][vc_custom_heading text_color=”color-xsdn” heading_semantic=”div” text_size=”fontsize-144042″ text_height=”fontheight-524109″]<\/p>\n

Before 球王会体育官方app introduced the thorough brand guidance, Fuho used the brand name “FUHO” as its self-owned brand for selling products. “FUHO” was used both for self-owned brand and OEM business. Though the brand enabled sharing of internal resources (like employees), it resulted in no division of labour and confusion by external customers.<\/span><\/div>\n

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At the beginning of the brand guidance, 球王会体育官方app proposed separation of the OEM market and the self-owned brand market. In organization, the two markets could be operated by professional staff; in operation, the two markets were responsible for their own profits and losses and became two separate profit centres. Therefore, the first step for transformation was to enable Fuho determine the differences between the OEM and self-owned brand markets and completely divide the operational resources for the two markets.\/span><\/span><\/div>\n

[\/vc_custom_heading][vc_empty_space empty_h=”1″][\/vc_column_inner][vc_column_inner column_width_percent=”90″ position_horizontal=”left” gutter_size=”0″ override_padding=”yes” column_padding=”0″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/4″][vc_empty_space empty_h=”2″][vc_custom_heading text_size=”fontsize-144042″ text_weight=”100″]Second step for transformation:<\/span>[\/vc_custom_heading][vc_empty_space empty_h=”0″][vc_column_text]<\/p>\n

Build the meaning and logo image of the new brand.<\/span><\/h5>\n

[\/vc_column_text][vc_empty_space empty_h=”1″][vc_separator sep_color=”color-wvjs” icon_position=”left” type=”shadow” el_width=”10%”][vc_empty_space empty_h=”2″][vc_custom_heading text_color=”color-xsdn” heading_semantic=”div” text_size=”fontsize-144042″ text_height=”fontheight-524109″]<\/p>\n

The brand name of FUHO was reserved for the OEM market because OEM customers were more familiar with the name of FUHO. With brand asset accumulation in the OEM market for many years, FUHO is bound to be used in the OEM market. While the separated self-owned brand market needs a new brand for operation.<\/span><\/div>\n

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To create a new brand is a huge project. First of all, you must lay a foundation for the new brand from the inside out, from determining basic features of the brand such as the brand positioning, brand vision and brand DNA, to developing the brand name and building a unique name and characteristics for the brand, which can be used as the meaning of the new brand\u2019s name. Then, the brand logo can be developed and an impressive totem can be designed.
\n<\/span><\/div>\n

[\/vc_custom_heading][vc_empty_space empty_h=”1″][\/vc_column_inner][vc_column_inner column_width_percent=”90″ position_horizontal=”left” gutter_size=”0″ override_padding=”yes” column_padding=”0″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/4″][vc_empty_space empty_h=”2″][vc_custom_heading text_size=”fontsize-144042″ text_weight=”100″]<\/p>\n

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Third step for transformation:<\/span><\/p>\n<\/div>\n

[\/vc_custom_heading][vc_empty_space empty_h=”0″][vc_column_text]<\/p>\n

Turn “transformation barriers” into “transformation advantages”.<\/span><\/h5>\n

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Like many OEMs, due to long-term original equipment manufacturing for brands, Fuho accumulated strong technical asset yet with diverse complicated product specifications, which didn’t seem to be a bless in terms of brand development. However, when 球王会体育官方app further investigated the development of the security industry, we found that security industry had infiltrated into every corner of people\u2019s lives and an assortment of security troubles and problems remained to be solved. The past experience of original equipment manufacturing of Fuho became an advantage then, because Fuho had access to various experienced security markets and was good at problem solving. In this sense, the previous \u201ctransformation barriers\u201d were changed into \u201ctransformation advantages\u201d.<\/span><\/div>\n

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It was 球王会体育官方app’s suggestion that VACRON should further explore market demands, recognise a niche market through market segmentation and compile multiple total solutions based on the niche market with proper product portfolios. The next question was market validation and alignment in different models so that the new brand “VACRON” could become the high-value brand line of the enterprise and thus improve the competitive power of the enterprise brand.<\/span><\/div>\n

[\/vc_custom_heading][vc_empty_space empty_h=”1″][\/vc_column_inner][vc_column_inner column_width_percent=”100″ gutter_size=”5″ override_padding=”yes” column_padding=”4″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/4″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row unlock_row_content=”yes” row_height_percent=”0″ override_padding=”yes” h_padding=”0″ top_padding=”0″ bottom_padding=”0″ back_color=”color-143283″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″][vc_column width=”1\/1″][vc_separator sep_color=”color-xsdn” el_height=”1px”][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”3″ top_padding=”3″ bottom_padding=”0″ back_color=”color-143283″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″][vc_column column_width_percent=”100″ position_horizontal=”left” gutter_size=”0″ override_padding=”yes” column_padding=”0″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ shift_y=”0″ z_index=”0″][vc_column_inner column_width_percent=”100″ position_horizontal=”left” gutter_size=”2″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ sticky=”yes” width=”1\/4″][vc_custom_heading text_color=”color-xsdn” heading_semantic=”h5″ text_size=”fontsize-178981″ text_weight=”400″ text_height=”fontheight-357766″ text_space=”fontspace-781688″]BRAND VISION<\/strong>[\/vc_custom_heading][vc_column_text css=”.vc_custom_1510899680839{margin-top: -2px !important;}”]<\/p>\n

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[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=”100″ gutter_size=”2″ override_padding=”yes” column_padding=”0″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”3\/4″][vc_custom_heading heading_semantic=”p” text_size=”h4″ text_weight=”300″ text_height=”fontheight-357766″ text_space=”fontspace-781688″]Innovative vision and guardian experts<\/span>[\/vc_custom_heading][vc_custom_heading text_color=”color-wvjs” heading_semantic=”div” text_size=”fontsize-144042″ text_height=”fontheight-524109″]<\/p>\n

By analysing the brand DNA, we ran comprehensive content analysis on market characteristics targeting the brand itself and targeted customer group, extracted brand DNA keywords of VACRON and came up with the brand slogan and vision: “Having vast vision for security surveillance, possessing application technologies and resources, and becoming the wise choice of guardian experts in the next generation of security surveillance industry in the world.”<\/span><\/div>\n

[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”3″ top_padding=”4″ bottom_padding=”4″ back_color=”color-143283″ overlay_alpha=”0″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ shift_y_down=”0″ el_class=”z-index-one”][vc_column column_width_use_pixel=”yes” gutter_size=”4″ style=”dark” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″][vc_row_inner][vc_column_inner column_width_percent=”100″ gutter_size=”3″ style=”dark” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ css_animation=”right-t-left” animation_delay=”200″ width=”1\/1″][vc_gallery el_id=”gallery-81430446″ type=”carousel” medias=”1834,699,701,695,1842,696,694″ carousel_lg=”1″ carousel_md=”1″ carousel_sm=”1″ thumb_size=”sixteen-nine” gutter_size=”4″ media_items=”media|nolink|original,icon” carousel_height=”equal” carousel_interval=”10000″ carousel_navspeed=”1000″ carousel_loop=”yes” carousel_overflow=”yes” carousel_dots=”yes” carousel_dots_mobile=”yes” stage_padding=”0″ single_overlay_color=”accent” single_overlay_opacity=”95″ single_overlay_anim=”no” single_text_anim_type=”btt” single_image_anim=”no” single_v_position=”bottom” single_padding=”3″ single_title_dimension=”h1″ single_title_weight=”300″ single_shadow=”yes” shadow_weight=”lg” shadow_darker=”yes” single_border=”yes” lbox_caption=”yes” lbox_deep=”yes” lbox_no_tmb=”yes”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”3″ top_padding=”4″ bottom_padding=”3″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″][vc_column column_width_percent=”100″ position_horizontal=”left” gutter_size=”0″ override_padding=”yes” column_padding=”0″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ shift_y=”0″ z_index=”0″][vc_column_inner column_width_percent=”100″ position_horizontal=”left” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ sticky=”yes” width=”1\/4″][vc_separator sep_color=”accent”][vc_custom_heading heading_semantic=”h5″ text_size=”fontsize-178981″ text_weight=”400″ text_height=”fontheight-357766″ text_space=”fontspace-781688″]TOUCHPOINT<\/strong>[\/vc_custom_heading][vc_column_text css=”.vc_custom_1508931474989{margin-top: -2px !important;}”]<\/p>\n

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[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=”100″ gutter_size=”2″ override_padding=”yes” column_padding=”0″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”3\/4″][vc_separator sep_color=”color-uydo”][vc_empty_space empty_h=”1″ medium_visibility=”yes” mobile_visibility=”yes”][vc_custom_heading text_color=”color-wvjs” heading_semantic=”p” text_size=”h4″ text_weight=”300″ text_height=”fontheight-357766″ text_space=”fontspace-781688″]Experience the entire transformation of the brand from inside out with vast vision targeting global markets.<\/span>[\/vc_custom_heading][vc_custom_heading text_color=”color-wvjs” heading_semantic=”div” text_size=”fontsize-144042″ text_height=”fontheight-524109″]<\/p>\n

Created a new brand with Fuho, planned high-value products and used the new brand to realize the successful transformation from OEM to OBM, get rid of the manufacturing environment with narrow margin, and build the brand VACRON. Considering that Fuho was an OEM, we needed to establish a brand architecture, set product lines of different levels for different products when planning product positioning, then determine separate images of Fuho and VACRON by visual designs, and design brand touch points for VACRON including VI, packaging, exhibitions and DM, establishing the unified and consistent market communication information.<\/span><\/div>\n

[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row unlock_row_content=”yes” row_height_percent=”0″ override_padding=”yes” h_padding=”0″ top_padding=”0″ bottom_padding=”0″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ css=”.vc_custom_1515744703509{margin-bottom: 1px !important;}”][vc_column width=”1\/1″][vc_single_image media=”689″ media_width_percent=”100″][\/vc_column][\/vc_row][vc_row unlock_row_content=”yes” row_height_percent=”0″ override_padding=”yes” h_padding=”0″ top_padding=”0″ bottom_padding=”0″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ css=”.vc_custom_1515744703509{margin-bottom: 1px !important;}”][vc_column width=”1\/1″][vc_single_image media=”695″ media_width_percent=”100″][\/vc_column][\/vc_row][vc_row unlock_row_content=”yes” row_height_percent=”0″ override_padding=”yes” h_padding=”0″ top_padding=”0″ bottom_padding=”0″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ css=”.vc_custom_1515744703509{margin-bottom: 1px !important;}”][vc_column width=”1\/1″][vc_single_image media=”696″ media_width_percent=”100″][\/vc_column][\/vc_row][vc_row unlock_row_content=”yes” row_height_percent=”0″ override_padding=”yes” h_padding=”0″ top_padding=”0″ bottom_padding=”0″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ css=”.vc_custom_1515744703509{margin-bottom: 1px !important;}”][vc_column width=”1\/1″][vc_single_image media=”698″ media_width_percent=”100″][\/vc_column][\/vc_row][vc_row unlock_row_content=”yes” row_height_percent=”60″ override_padding=”yes” h_padding=”0″ top_padding=”0″ bottom_padding=”0″ overlay_alpha=”50″ equal_height=”yes” gutter_size=”0″ shift_y=”0″ row_height_use_pixel=””][vc_column column_width_percent=”100″ position_vertical=”middle” gutter_size=”0″ override_padding=”yes” column_padding=”3″ back_image=”1838″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ zoom_width=”0″ zoom_height=”0″ width=”1\/2″][\/vc_column][vc_column column_width_percent=”100″ gutter_size=”3″ back_image=”1839″ overlay_alpha=”0″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ zoom_width=”0″ zoom_height=”0″ width=”1\/2″][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”3″ top_padding=”0″ bottom_padding=”4″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”1″][vc_column column_width_percent=”85″ position_horizontal=”left” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″ uncode_shortcode_id=”142508″][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”50″ gutter_size=”4″ shift_y=”0″][vc_column_inner column_width_percent=”100″ gutter_size=”4″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ sticky=”yes” width=”3\/12″][vc_empty_space empty_h=”2″ medium_visibility=”yes” mobile_visibility=”yes”][vc_separator sep_color=”accent”][vc_custom_heading heading_semantic=”h5″ text_size=”fontsize-209526″ text_weight=”400″ text_height=”fontheight-357766″ text_space=”fontspace-781688″]TOTAL BRAND<\/strong>
\nMANAGEMENT<\/strong>
\n[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=”100″ gutter_size=”3″ override_padding=”yes” column_padding=”4″ style=”dark” back_color=”accent” overlay_alpha=”50″ shift_x=”0″ shift_y=”-4″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ shadow=”xl” shadow_responsive=”yes” width=”9\/12″][vc_custom_heading text_color=”color-wvjs” heading_semantic=”p” text_size=”h3″ text_weight=”300″ text_height=”fontheight-357766″ text_space=”fontspace-781688″]球王会体育官方app is dedicated to helping Strength Master transform its self-owned brand.<\/span>
\nCreate a unique brand style<\/span>[\/vc_custom_heading][vc_column_text text_lead=”yes”]<\/p>\n

Manufacturers from Taiwan boast of experienced technology and high-quality manufacturing capabilities. Some of them are thinking about how to transform, others about how to improve their images, which are closely related to the topic of brand building. Thanks to its rich experience in brand guiding, 球王会体育官方app has offered help to many manufacturers from Taiwan to successfully transform and enhance their brand images. 球王会体育官方app, as their brand design partner, gradually guides their management teams to establish required various elements for the brands. From market survey, brand strategy positioning, conceptual development to brand touch point design, 球王会体育官方app is tailored to meet the individual need of each customer and makes brand strategy a part of corporate growth strategy, along with customers growth.<\/span><\/p>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”3″ top_padding=”3″ bottom_padding=”3″ back_color=”color-gyho” overlay_alpha=”0″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ shift_y_down=”0″ el_class=”z-index-one”][vc_column column_width_use_pixel=”yes” gutter_size=”4″ style=”dark” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”50″ gutter_size=”4″ shift_y=”0″][vc_column_inner column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ sticky=”yes” width=”3\/12″][vc_separator sep_color=”accent”][vc_custom_heading heading_semantic=”h5″ text_size=”fontsize-178981″ text_weight=”400″ text_height=”fontheight-357766″ text_space=”fontspace-781688″]MORE<\/strong>
\nCASESTUDIES<\/strong>[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=”100″ gutter_size=”2″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”9\/12″][vc_separator sep_color=”color-uydo”][vc_empty_space empty_h=”1″ medium_visibility=”yes” mobile_visibility=”yes”][uncode_index el_id=”index-32835″ index_type=”carousel” loop=”size:All|order_by:rand|order:DESC|post_type:portfolio|categories:32|tax_query:5,14″ carousel_lg=”3″ carousel_md=”3″ carousel_sm=”1″ thumb_size=”three-four” gutter_size=”2″ post_items=”icon,date,title,text|excerpt|90,sep-one|full,author” page_items=”media|featured|onpost|original,text|excerpt,title” portfolio_items=”media|media|onpost|original,spacer|half,date,sep-one|full,title,category,text|excerpt” carousel_interval=”0″ carousel_navspeed=”200″ carousel_loop=”yes” carousel_nav=”yes” carousel_nav_mobile=”yes” stage_padding=”0″ single_back_color=”color-lxmt” single_overlay_color=”color-jevc” single_overlay_opacity=”35″ single_overlay_visible=”yes” single_text_visible=”yes” single_text_anim=”no” single_h_align_mobile=”left” single_padding=”1″ single_title_dimension=”fontsize-144042″ single_title_weight=”800″ single_border=”yes” single_css_animation=”zoom-in” single_animation_delay=”200″ custom_order=”yes” footer_position=”left” carousel_rtl=”” single_title_serif=”” single_no_background=”” title=”CASESTUDY PORTFOLIO CAROUSEL” order_ids=”20528,4225,4252,20518,4193,4229,4254″ single_icon=”fa fa-plus2″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

Fuho was intended to design and manufacture CCTV and DVR products of different levels. Due to long-term manufacturing and design for brands, Fuho accumulated diversified and complex product specifications and owned strong technologies…<\/p>\n","protected":false},"author":14,"featured_media":2480,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","meta":[],"portfolio_category":[5,6,9,14],"_links":{"self":[{"href":"https:\/\/haoteju.com\/wp-json\/wp\/v2\/portfolio\/3563"}],"collection":[{"href":"https:\/\/haoteju.com\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/haoteju.com\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/haoteju.com\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/haoteju.com\/wp-json\/wp\/v2\/comments?post=3563"}],"version-history":[{"count":1,"href":"https:\/\/haoteju.com\/wp-json\/wp\/v2\/portfolio\/3563\/revisions"}],"predecessor-version":[{"id":3564,"href":"https:\/\/haoteju.com\/wp-json\/wp\/v2\/portfolio\/3563\/revisions\/3564"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/haoteju.com\/wp-json\/wp\/v2\/media\/2480"}],"wp:attachment":[{"href":"https:\/\/haoteju.com\/wp-json\/wp\/v2\/media?parent=3563"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/haoteju.com\/wp-json\/wp\/v2\/portfolio_category?post=3563"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}