骞抽潰瑷▓ – 球王会体育官方app Branding & Design //haoteju.com/zh-hant/ Brand Design Agency in Taiwan and Shanghai Fri, 27 May 2022 06:40:33 +0000 zh-TW hourly 1 //wordpress.org/?v=5.9.3 重新擦亮品牌價值的金磚，嶄新的 SRS 雙龍興形象隆重登?/title> <link>//haoteju.com/zh-hant/news-srs-rebranding/</link> <dc:creator><![CDATA[admin]]></dc:creator> <pubDate>Wed, 01 Sep 2021 07:23:28 +0000</pubDate> <category><![CDATA[客戶事蹟]]></category> <category><![CDATA[平面設計]]></category> <category><![CDATA[識別設計]]></category> <category><![CDATA[設計]]></category> <category><![CDATA[品牌策略]]></category> <category><![CDATA[品牌塑造]]></category> <guid isPermaLink="false">//haoteju.com/news-hotel-indigo-suzhou-2/</guid> <description><![CDATA[<p>球王会体育官方app 輔導雙龍興從品牌策略的內化轉化外顯的品牌形象工程，有了明確的品牌價值與定位，打造新的品牌識別、建立識別系統規?..</p> <p>The post <a rel="nofollow" href="//haoteju.com/zh-hant/news-srs-rebranding/">重新擦亮品牌價值的金磚，嶄新的 SRS 雙龍興形象隆重登?/a> appeared first on <a rel="nofollow" href="//haoteju.com/zh-hant/">球王会体育官方app Branding & Design</a>.</p> ]]></description> <content:encoded><![CDATA[<div data-parent="true" class="vc_row row-container" id="row-unique-0"><div id="b25vzt3ezi" class="row single-top-padding single-bottom-padding single-h-padding full-width row-parent"><div id="b25vzt3ezi" class="wpb_row row-inner"><div id="b25vzt3ezi" class="wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter"><div id="b25vzt3ezi" class="uncol style-light" ><div id="b25vzt3ezi" class="uncoltable"><div id="b25vzt3ezi" class="uncell" ><div id="b25vzt3ezi" class="uncont no-block-padding col-custom-width" style="max-width:65%;"><div id="b25vzt3ezi" class="owl-carousel-wrapper"> <div id="b25vzt3ezi" class="owl-carousel-container owl-carousel-loading single-gutter"> <div id="gallery-151258" class="owl-carousel owl-element owl-height-auto owl-dots-outside owl-dots-single-block-padding owl-dots-align-center" data-dots="true" data-dotsmobile="true" data-nav="true" data-navmobile="true" data-navskin="light" data-navspeed="400" data-autoplay="true" data-timeout="3000" data-stagepadding="0" data-lg="1" data-md="1" data-sm="1"> <div id="b25vzt3ezi" class="tmb tmb-carousel tmb-iso-h4 tmb-light tmb-overlay-text-anim tmb-overlay-anim tmb-overlay-middle tmb-overlay-text-left tmb-image-anim tmb-bordered tmb-id-2874 tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg tmb-lightbox" ><div id="b25vzt3ezi" class="t-inside" ><div id="b25vzt3ezi" class="t-entry-visual"><div id="b25vzt3ezi" class="t-entry-visual-tc"><div id="b25vzt3ezi" class="t-entry-visual-cont"><div id="b25vzt3ezi" class="dummy" style="padding-top: 56.6%;"></div><a tabindex="-1" href="//haoteju.com/wp-content/uploads/2022/01/vocuis-news-1100x623_SRS_001-r.jpg" class="pushed" data-active="1" data-lbox="ilightbox_gallery-151258" data-options="width:1100,height:623,thumbnail: '//haoteju.com/wp-content/uploads/2022/01/vocuis-news-1100x623_SRS_001-r-300x170.jpg'" data-lb-index="0"><div id="b25vzt3ezi" class="t-entry-visual-overlay"><div id="b25vzt3ezi" class="t-entry-visual-overlay-in style-dark-bg" style="opacity: 0.5;"></div></div><img class="wp-image-2874" src="//haoteju.com/wp-content/uploads/2022/01/vocuis-news-1100x623_SRS_001-r.jpg" width="1100" height="623" alt="vocuis news 1100x623 SRS 001 r" title="vocuis-news-1100x623_SRS_001-r 1" srcset="//haoteju.com/wp-content/uploads/2022/01/vocuis-news-1100x623_SRS_001-r.jpg 1100w, //haoteju.com/wp-content/uploads/2022/01/vocuis-news-1100x623_SRS_001-r-300x170.jpg 300w, //haoteju.com/wp-content/uploads/2022/01/vocuis-news-1100x623_SRS_001-r-768x435.jpg 768w, //haoteju.com/wp-content/uploads/2022/01/vocuis-news-1100x623_SRS_001-r-1024x580.jpg 1024w" sizes="(max-width: 1100px) 100vw, 1100px" /></a></div> </div> </div></div></div> </div> </div> </div> <div id="b25vzt3ezi" class="vc_custom_heading_wrap "><div id="b25vzt3ezi" class="heading-text el-text" ><h5 class="font-weight-500" ><span><span style="color: #333333;">重新擦亮品牌價值的金磚，嶄新的 SRS 雙龍興形象隆重登?/span></span></h5></div><div id="b25vzt3ezi" class="clear"></div></div><div id="b25vzt3ezi" class="uncode_text_column" ></p> <p style="text-align: justify;">1973年成立於台灣台南市的雙龍興，早年以濾油器及汽車零件起家，1988年有感於運動器材市場的潛力與成長，遂轉型為運動器材產品開發與代工廠商?0多年來累積的專業與經驗成為眾多國際健身器材品牌客戶的優質供應商，與此同時雙龍興也意識到即便是OEM/ODM代工廠，也需要品牌形象策略的輔助，將企業的內核價值通過鮮明有力的形象向潛在客戶訴說，進一步提昇客戶的互動與信賴感?/p> <p style="text-align: justify;">一個重視創新、專業技術內涵且具有國際視野的的形象，能引起國際健身品牌的注意，就是雙龍興需要的品牌形象策略，訴求「健身器材的製造專家」與「你的創新夥伴」的品牌定位自我提昇，搶佔「中高階健身器材」市場的訂單，針對「趨勢性產品」需求的進一步了解，打入一線品牌市場?/p> <p style="text-align: justify;">球王会体育官方app 輔導雙龍興從品牌策略的內化轉化外顯的品牌形象工程，有了明確的品牌價值與定位，打造新的品牌識別、建立識別系統規範、RWD品牌網站設計、展場及品牌型錄設計等品牌觸點的多面向應用，從內而外使SRS具有品牌一致性，展現SRS專業且創新的國際品牌形象?/p> <p> </div></div></div></div></div></div><script id="script-row-unique-0" data-row="script-row-unique-0" type="text/javascript" class="vc_controls">UNCODE.initRow(document.getElementById("row-unique-0"));</script></div></div></div> <p>The post <a rel="nofollow" href="//haoteju.com/zh-hant/news-srs-rebranding/">重新擦亮品牌價值的金磚，嶄新的 SRS 雙龍興形象隆重登?/a> appeared first on <a rel="nofollow" href="//haoteju.com/zh-hant/">球王会体育官方app Branding & Design</a>.</p> ]]></content:encoded> </item> <item> <title>國賓影城「青春」回歸：國賓影城的品牌活化之?/title> <link>//haoteju.com/zh-hant/news-ambassador-rebrand/</link> <dc:creator><![CDATA[admin]]></dc:creator> <pubDate>Sat, 01 May 2021 06:59:06 +0000</pubDate> <category><![CDATA[客戶事蹟]]></category> <category><![CDATA[平面設計]]></category> <category><![CDATA[識別設計]]></category> <category><![CDATA[設計]]></category> <category><![CDATA[品牌發表]]></category> <category><![CDATA[品牌策略]]></category> <category><![CDATA[品牌塑造]]></category> <guid isPermaLink="false">//haoteju.com/news-vivir-xiaoxi-2/</guid> <description><![CDATA[<p>除了重塑國賓影城的識別形?LOGO，VOCUIS 還擬定了一套全新氣象的應用標準，為新一代的網站、戲院、門票等週邊設計令國賓影城整體形象煥然一?..</p> <p>The post <a rel="nofollow" href="//haoteju.com/zh-hant/news-ambassador-rebrand/">國賓影城「青春」回歸：國賓影城的品牌活化之?/a> appeared first on <a rel="nofollow" href="//haoteju.com/zh-hant/">球王会体育官方app Branding & Design</a>.</p> ]]></description> <content:encoded><![CDATA[<div data-parent="true" class="vc_row row-container" id="row-unique-1"><div id="b25vzt3ezi" class="row single-top-padding single-bottom-padding single-h-padding full-width row-parent"><div id="b25vzt3ezi" class="wpb_row row-inner"><div id="b25vzt3ezi" class="wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter"><div id="b25vzt3ezi" class="uncol style-light" ><div id="b25vzt3ezi" class="uncoltable"><div id="b25vzt3ezi" class="uncell" ><div id="b25vzt3ezi" class="uncont no-block-padding col-custom-width" style="max-width:65%;"><div id="b25vzt3ezi" class="owl-carousel-wrapper"> <div id="b25vzt3ezi" class="owl-carousel-container owl-carousel-loading single-gutter"> <div id="gallery-151258" class="owl-carousel owl-element owl-height-auto owl-dots-outside owl-dots-single-block-padding owl-dots-align-center" data-dots="true" data-dotsmobile="true" data-nav="true" data-navmobile="true" data-navskin="light" data-navspeed="400" data-autoplay="true" data-timeout="3000" data-stagepadding="0" data-lg="1" data-md="1" data-sm="1"> <div id="b25vzt3ezi" class="tmb tmb-carousel tmb-iso-h4 tmb-light tmb-overlay-text-anim tmb-overlay-anim tmb-overlay-middle tmb-overlay-text-left tmb-image-anim tmb-bordered tmb-id-2862 tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg tmb-lightbox" ><div id="b25vzt3ezi" class="t-inside" ><div id="b25vzt3ezi" class="t-entry-visual"><div id="b25vzt3ezi" class="t-entry-visual-tc"><div id="b25vzt3ezi" class="t-entry-visual-cont"><div id="b25vzt3ezi" class="dummy" style="padding-top: 56.6%;"></div><a tabindex="-1" href="//haoteju.com/wp-content/uploads/2022/01/vocuis-news-1100x623_Ambassador-04-r.jpg" class="pushed" data-active="1" data-lbox="ilightbox_gallery-151258" data-options="width:1100,height:623,thumbnail: '//haoteju.com/wp-content/uploads/2022/01/vocuis-news-1100x623_Ambassador-04-r-300x170.jpg'" data-lb-index="0"><div id="b25vzt3ezi" class="t-entry-visual-overlay"><div id="b25vzt3ezi" class="t-entry-visual-overlay-in style-dark-bg" style="opacity: 0.5;"></div></div><img class="wp-image-2862" src="//haoteju.com/wp-content/uploads/2022/01/vocuis-news-1100x623_Ambassador-04-r.jpg" width="1100" height="623" alt="vocuis news 1100x623 Ambassador 04 r" title="vocuis-news-1100x623_Ambassador-04-r 2" srcset="//haoteju.com/wp-content/uploads/2022/01/vocuis-news-1100x623_Ambassador-04-r.jpg 1100w, //haoteju.com/wp-content/uploads/2022/01/vocuis-news-1100x623_Ambassador-04-r-300x170.jpg 300w, //haoteju.com/wp-content/uploads/2022/01/vocuis-news-1100x623_Ambassador-04-r-768x435.jpg 768w, //haoteju.com/wp-content/uploads/2022/01/vocuis-news-1100x623_Ambassador-04-r-1024x580.jpg 1024w" sizes="(max-width: 1100px) 100vw, 1100px" /></a></div> </div> </div></div></div> </div> </div> </div> <div id="b25vzt3ezi" class="vc_custom_heading_wrap "><div id="b25vzt3ezi" class="heading-text el-text" ><h5 class="font-weight-500" ><span><span style="color: #333333;">國賓影城「青春」回歸：國賓影城的品牌活化之?/span></span></h5></div><div id="b25vzt3ezi" class="clear"></div></div><div id="b25vzt3ezi" class="uncode_text_column" ></p> <p style="text-align: justify;">國賓影城見證了近代台北西門町娛樂產業的榮景，承載了一個區域的深厚文化內涵，在國際化的今日，國賓影城之名雖深刻烙印在台灣中生代的記憶中，被許多中生代族群以上所熟悉，但之於當代年輕族群，整體形象卻已不能滿足現代年輕消費市場，娛樂是一種相當前趨的產業，了解年輕族群、與年輕族群溝通、品牌形象的活化，國賓影城勢在必行?/p> <p style="text-align: justify;">作為一個長青的國內本土戲院，國賓影城的經營策略上，保留原本市場消費族群相對容易，去打開新的市場族群反而更能體現積極與活力，逆轉品牌老化的現況，因此 球王会体育官方app 建議國賓戲院更應嚐試國際化、能與國際市場溝通的形象作為品牌形象活化策略之一，用更具國際化的設計語言來打開原有的目標市場圈，也能令形象更為鮮活?/p> <p style="text-align: justify;">因此，VOCUIS 以英文名 AMBASSADOR 作為主要識別設計，考量影音娛樂產業的未來趨勢，並從年輕族群的生活經驗中靈感發想，萃取出「寬頻幕」的設計概念，以重磅的影像螢幕、動態與富重量感的意象，將國賓影城的品牌特色植入消費者的淺意識中，同時也放大消費者的娛樂觀影經驗，留下國賓影城全新的識別印象?/p> <p style="text-align: justify;">除了重塑國賓影城的識別形?LOGO，VOCUIS 還擬定了一套全新氣象的應用標準，為新一代的網站、戲院、門票等週邊設計令國賓影城整體形象煥然一新，使記憶中的國賓影城變得更為年輕，轉變Z世代年輕人對國賓影城的傳統刻板印象?/p> <p> </div></div></div></div></div></div><script id="script-row-unique-1" data-row="script-row-unique-1" type="text/javascript" class="vc_controls">UNCODE.initRow(document.getElementById("row-unique-1"));</script></div></div></div> <p>The post <a rel="nofollow" href="//haoteju.com/zh-hant/news-ambassador-rebrand/">國賓影城「青春」回歸：國賓影城的品牌活化之?/a> appeared first on <a rel="nofollow" href="//haoteju.com/zh-hant/">球王会体育官方app Branding & Design</a>.</p> ]]></content:encoded> </item> <item> <title>親近土地的礁溪旅居體驗。了了礁?Vivir Tranquil Discovery 2021?月正式開?/title> <link>//haoteju.com/zh-hant/news-vivir-xiaoxi/</link> <dc:creator><![CDATA[admin]]></dc:creator> <pubDate>Mon, 01 Mar 2021 06:51:56 +0000</pubDate> <category><![CDATA[開幕]]></category> <category><![CDATA[客戶事蹟]]></category> <category><![CDATA[空間設計]]></category> <category><![CDATA[平面設計]]></category> <category><![CDATA[識別設計]]></category> <category><![CDATA[設計]]></category> <category><![CDATA[品牌發表]]></category> <category><![CDATA[品牌活動]]></category> <category><![CDATA[品牌策略]]></category> <category><![CDATA[品牌塑造]]></category> <guid isPermaLink="false">//haoteju.com/dashiawardpresslaunchmay6-2/</guid> <description><![CDATA[<p>了了礁溪Vivir Tranquil Discovery是了了集團的第一個旅店品牌，球王会体育官方app為了了集團梳理品牌架構與系統，結合礁溪當地慢旅生活方式，透過獨特的觸點設?..</p> <p>The post <a rel="nofollow" href="//haoteju.com/zh-hant/news-vivir-xiaoxi/">親近土地的礁溪旅居體驗。了了礁?Vivir Tranquil Discovery 2021?月正式開?/a> appeared first on <a rel="nofollow" href="//haoteju.com/zh-hant/">球王会体育官方app Branding & Design</a>.</p> ]]></description> <content:encoded><![CDATA[<div data-parent="true" class="vc_row row-container" id="row-unique-2"><div id="b25vzt3ezi" class="row single-top-padding single-bottom-padding single-h-padding full-width row-parent"><div id="b25vzt3ezi" class="wpb_row row-inner"><div id="b25vzt3ezi" class="wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter"><div id="b25vzt3ezi" class="uncol style-light" ><div id="b25vzt3ezi" class="uncoltable"><div id="b25vzt3ezi" class="uncell" ><div id="b25vzt3ezi" class="uncont no-block-padding col-custom-width" style="max-width:65%;"><div id="b25vzt3ezi" class="owl-carousel-wrapper"> <div id="b25vzt3ezi" class="owl-carousel-container owl-carousel-loading single-gutter"> <div id="gallery-151258" class="owl-carousel owl-element owl-height-auto owl-dots-outside owl-dots-single-block-padding owl-dots-align-center" data-dots="true" data-dotsmobile="true" data-nav="true" data-navmobile="true" data-navskin="light" data-navspeed="400" data-autoplay="true" data-timeout="3000" data-stagepadding="0" data-lg="1" data-md="1" data-sm="1"> <div id="b25vzt3ezi" class="tmb tmb-carousel tmb-iso-h4 tmb-light tmb-overlay-text-anim tmb-overlay-anim tmb-overlay-middle tmb-overlay-text-left tmb-image-anim tmb-bordered tmb-id-2882 tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg tmb-lightbox" ><div id="b25vzt3ezi" class="t-inside" ><div id="b25vzt3ezi" class="t-entry-visual"><div id="b25vzt3ezi" class="t-entry-visual-tc"><div id="b25vzt3ezi" class="t-entry-visual-cont"><div id="b25vzt3ezi" class="dummy" style="padding-top: 56.6%;"></div><a tabindex="-1" href="//haoteju.com/wp-content/uploads/2022/01/vocuis-news-1100x623_vivir-08-r.jpg" class="pushed" data-active="1" data-lbox="ilightbox_gallery-151258" data-options="width:1100,height:623,thumbnail: '//haoteju.com/wp-content/uploads/2022/01/vocuis-news-1100x623_vivir-08-r-300x170.jpg'" data-lb-index="0"><div id="b25vzt3ezi" class="t-entry-visual-overlay"><div id="b25vzt3ezi" class="t-entry-visual-overlay-in style-dark-bg" style="opacity: 0.5;"></div></div><img class="wp-image-2882" src="//haoteju.com/wp-content/uploads/2022/01/vocuis-news-1100x623_vivir-08-r.jpg" width="1100" height="623" alt="vocuis news 1100x623 vivir 08 r" title="vocuis-news-1100x623_vivir-08-r 3" srcset="//haoteju.com/wp-content/uploads/2022/01/vocuis-news-1100x623_vivir-08-r.jpg 1100w, //haoteju.com/wp-content/uploads/2022/01/vocuis-news-1100x623_vivir-08-r-300x170.jpg 300w, //haoteju.com/wp-content/uploads/2022/01/vocuis-news-1100x623_vivir-08-r-768x435.jpg 768w, //haoteju.com/wp-content/uploads/2022/01/vocuis-news-1100x623_vivir-08-r-1024x580.jpg 1024w" sizes="(max-width: 1100px) 100vw, 1100px" /></a></div> </div> </div></div></div> </div> </div> </div> <div id="b25vzt3ezi" class="vc_custom_heading_wrap "><div id="b25vzt3ezi" class="heading-text el-text" ><h5 class="font-weight-500" ><span><span style="color: #333333;">親近土地的礁溪旅居體驗。了了礁?Vivir Tranquil Discovery 2021?月正式開?/span></span></h5></div><div id="b25vzt3ezi" class="clear"></div></div><div id="b25vzt3ezi" class="uncode_text_column" ></p> <p style="text-align: justify;">?021??0日試營運的「了了礁溪Vivir Tranquil Discovery」憑藉獨特的樹洞建築特色與充盈著自然氛圍感的室內空間，吸引無數旅人朝聖。VOCUIS參與旅店的品牌策劃工作，承襲了了集團的品牌美學，將至善的理念導入旅遊生活，發展以自然為植，人文為璞的「植璞生活」風格旅店，為旅人創造一場親近土地的礁溪式旅居生活體驗?/p> <p style="text-align: justify;">了了礁溪Vivir Tranquil Discovery是了了集團的第一個旅店品牌，球王会体育官方app為了了集團梳理品牌架構與系統，結合礁溪當地慢旅生活方式，透過獨特的觸點設計，引導旅人親近土地，感受當地自然與人文啟發。洞穴一般的Habitat餐廳，透過大片的落地窗引入自然光線，原生與前衛設計在空間裡交融，提供在地食材的創意料理。旅店中共有31間客房，分為7種房型，「森林」、「大地」、「溪流」、「平原」、「山丘」、「微風」、「日出」，簡約的設計點綴自然隱喻，其中，「大地房」特有的冥想洞穴別具特色，為旅人提供私密靜謐的療癒空間。而藝廊空間「Sunis」將定期邀請藝術家進駐策展，創造旅人與在地人文美學的連結?/p> <p style="text-align: justify;">了了礁溪Vivir Tranquil Discovery期待來到這裡的旅人能夠沈澱心靈，本真生活，感受土地與自然的純粹，享受一場療癒的人文自然旅居體驗?/p> <p>Vivir 了了礁溪官網?a href="//www.vivir.com.tw/" target="_blank" rel="noopener noreferrer">//www.vivir.com.tw/</a></p> </div></div></div></div></div></div><script id="script-row-unique-2" data-row="script-row-unique-2" type="text/javascript" class="vc_controls">UNCODE.initRow(document.getElementById("row-unique-2"));</script></div></div></div> <p>The post <a rel="nofollow" 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