{"id":2177,"date":"2018-03-06T13:45:36","date_gmt":"2018-03-06T13:45:36","guid":{"rendered":"http:\/\/haoteju.com\/?post_type=portfolio&p=2177"},"modified":"2022-06-02T16:38:34","modified_gmt":"2022-06-02T08:38:34","slug":"grand-skylight-hotel-huizhou-china","status":"publish","type":"portfolio","link":"https:\/\/haoteju.com\/zh-hant\/portfolio\/grand-skylight-hotel-huizhou-china\/","title":{"rendered":"\u683c\u5170\u4e91\u5929\u5927\u9152\u5e97"},"content":{"rendered":"
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column_width_percent=”100″ position_horizontal=”left” gutter_size=”3″ override_padding=”yes” column_padding=”2″ overlay_alpha=”50″ border_color=”color-gyho” border_style=”solid” shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”3″ mobile_width=”0″ zoom_width=”0″ zoom_height=”0″ width=”1\/4″ css=”.vc_custom_1509088014948{border-right-width: 1px !important;}”][vc_custom_heading heading_semantic=”h3″ text_transform=”capitalize” text_space=”fontspace-111509″ text_uppercase=”” text_align=”text-left”]<\/p>\n Research & Analysis[\/vc_custom_heading][vc_separator sep_color=”color-gyho”][vc_column_text]Competitor Analysis<\/strong><\/span> Project Development Theme And Analysis<\/strong><\/span> Consultation<\/strong><\/span> Identify Positioning[\/vc_custom_heading][vc_separator sep_color=”color-gyho”][vc_column_text]Market Positioning Analysis<\/strong><\/span> Analyze The Products Of The Target Market And Own Brand<\/strong><\/span> Product Re-Positioning<\/strong><\/span> 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text_color_type=”uncode-palette”]\u4f18\u5316\u54c1\u724c\u7684\u6bcf\u4e00\u4e2a\u5173\u952e\u65f6\u523b\uff0c\u5851\u9020\u4e13\u5c5e\u4e8e\u683c\u84dd\u4e91\u5929\u7684\u54c1\u724c\u4f53\u9a8c\u3002<\/span>[\/vc_custom_heading][vc_custom_heading text_color=”color-wvjs” heading_semantic=”div” text_size=”fontsize-144042″ text_height=”fontheight-524109″ uncode_shortcode_id=”100394″ text_color_type=”uncode-palette”]<\/p>\n [\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row unlock_row_content=”yes” row_height_percent=”60″ override_padding=”yes” h_padding=”0″ top_padding=”0″ bottom_padding=”0″ overlay_alpha=”50″ equal_height=”yes” gutter_size=”0″ shift_y=”0″ row_height_use_pixel=””][vc_column column_width_percent=”100″ position_horizontal=”left” position_vertical=”middle” gutter_size=”0″ override_padding=”yes” column_padding=”3″ back_image=”1885″ back_position=”left center” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ 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z_index=”0″ medium_width=”0″ mobile_width=”0″ sticky=”yes” width=”3\/12″][vc_empty_space empty_h=”2″ medium_visibility=”yes” mobile_visibility=”yes”][vc_separator sep_color=”accent”][vc_column_text uncode_shortcode_id=”135011″][\/vc_column_text][vc_custom_heading heading_semantic=”h5″ text_size=”fontsize-209526″ text_weight=”400″ text_height=”fontheight-357766″ text_space=”fontspace-781688″ uncode_shortcode_id=”209233″]\u4e2d\u822a\u96c6\u56e2\u9152\u5e97\u4e8b\u4e1a\u90e8\/<\/strong> 球王会体育官方app \u6b64\u6b21\u6267\u884c\u54c1\u724c\u53d1\u5c55\u987e\u95ee\u670d\u52a1\uff0c\u4e3a\u201c\u4e2d\u56fd\u822a\u7a7a\u5de5\u4e1a\u96c6\u56e2\u201d\u65d7\u4e0b\u9152\u5e97\u4e8b\u4e1a\u90e8\u6210\u7acb\u4e8e1989\u5e74\u7684\u201c\u683c\u84dd\u4e91\u5929\u5927\u9152\u5e97\u201d\uff0c\u662f\u7ee71985\u5e74\u6df1\u5733\u4e0a\u6d77\u5bbe\u9986\u540e\uff0c\u4e2d\u822a\u9152\u5e97\u4e8b\u4e1a\u90e8\u7684\u7b2c\u4e8c\u4e2a\u9152\u5e97\u54c1\u724c\u3002<\/span><\/p>\n [\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row unlock_row_content=”yes” row_height_percent=”0″ override_padding=”yes” h_padding=”0″ top_padding=”0″ bottom_padding=”0″ back_color=”color-rgdb” overlay_alpha=”100″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″][vc_column column_width_percent=”100″ align_horizontal=”align_center” gutter_size=”3″ override_padding=”yes” column_padding=”2″ style=”dark” back_color=”color-rgdb” overlay_alpha=”0″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ css_animation=”zoom-in” animation_delay=”600″ zoom_width=”0″ zoom_height=”0″ width=”1\/1″][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”0″ equal_height=”yes” gutter_size=”0″ shift_y=”0″][vc_column_inner column_width_percent=”100″ position_horizontal=”left” position_vertical=”middle” gutter_size=”1″ override_padding=”yes” column_padding=”2″ style=”dark” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ 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overlay_alpha=”50″ gutter_size=”3″ shift_y=”0″ z_index=”0″][vc_column_inner column_width_percent=”100″ gutter_size=”2″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ sticky=”yes” width=”3\/12″][vc_separator sep_color=”accent”][vc_empty_space empty_h=”2″ medium_visibility=”yes” mobile_visibility=”yes”][vc_column_text uncode_shortcode_id=”171908″][\/vc_column_text][vc_custom_heading heading_semantic=”h5″ text_size=”fontsize-105189″ text_weight=”400″ text_height=”fontheight-357766″ text_space=”fontspace-781688″ uncode_shortcode_id=”942660″]Client<\/strong> <\/p>\n <\/p>\n <\/p>\n [\/vc_custom_heading][vc_empty_space empty_h=”0″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”3″ top_padding=”3″ bottom_padding=”3″ back_color=”color-gyho” overlay_alpha=”0″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ shift_y_down=”0″ el_class=”z-index-one”][vc_column column_width_use_pixel=”yes” gutter_size=”4″ style=”dark” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”50″ gutter_size=”4″ shift_y=”0″][vc_column_inner column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ sticky=”yes” width=”3\/12″][vc_separator sep_color=”accent”][vc_custom_heading heading_semantic=”h5″ text_size=”fontsize-178981″ text_weight=”400″ text_height=”fontheight-357766″ text_space=”fontspace-781688″]MORE<\/strong> \u683c\u85cd\u96f2\u5929\u5927\u9152\u5e97\u662f\u4e2d\u822a\u96c6\u5718\u9152\u5e97\u4e8b\u696d\u65d7\u4e0b\u7684\u9152\u5e97\u54c1\u724c\uff0c\u662f\u96c6\u5718\u7e7c\u6df1\u5733\u4e0a\u6d77\u8cd3\u9928\u5f8c\u7b2c\u4e8c\u5bb6\u9152\u5e97\u54c1\u724c\uff0c\u64c1\u6709\u5c07\u8fd130\u5e74\u7684\u6b77\u53f2\u3002\u4e5f\u56e0\u683c\u85cd\u96f2\u5929\u5728\u4e2d\u570b\u5177\u6709\u4e00\u5b9a\u7684\u6b77\u53f2\u8207\u77e5\u540d\u5ea6\uff0c\u5728\u9762\u81e8\u6642\u4ee3\u7684\u5287\u8b8a\u4e0b\uff0c\u54c1\u724c\u4e5f\u9700\u8981\u6d3b\u5316\u3002球王会体育官方app…<\/p>\n","protected":false},"author":3,"featured_media":1438,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","meta":[],"portfolio_category":[60,61,69],"_links":{"self":[{"href":"https:\/\/haoteju.com\/zh-hant\/wp-json\/wp\/v2\/portfolio\/2177"}],"collection":[{"href":"https:\/\/haoteju.com\/zh-hant\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/haoteju.com\/zh-hant\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/haoteju.com\/zh-hant\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/haoteju.com\/zh-hant\/wp-json\/wp\/v2\/comments?post=2177"}],"version-history":[{"count":6,"href":"https:\/\/haoteju.com\/zh-hant\/wp-json\/wp\/v2\/portfolio\/2177\/revisions"}],"predecessor-version":[{"id":3383,"href":"https:\/\/haoteju.com\/zh-hant\/wp-json\/wp\/v2\/portfolio\/2177\/revisions\/3383"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/haoteju.com\/zh-hant\/wp-json\/wp\/v2\/media\/1438"}],"wp:attachment":[{"href":"https:\/\/haoteju.com\/zh-hant\/wp-json\/wp\/v2\/media?parent=2177"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/haoteju.com\/zh-hant\/wp-json\/wp\/v2\/portfolio_category?post=2177"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\u4e13\u6848\u6458\u8981<\/span><\/h5>\n
\n\u683c\u84dd\u4e91\u5929\u5927\u9152\u5e97\u662f\u4e2d\u822a\u96c6\u56e2\u9152\u5e97\u4e8b\u4e1a\u65d7\u4e0b\u7684\u9152\u5e97\u54c1\u724c\uff0c\u662f\u96c6\u56e2\u7ee7\u6df1\u5733\u4e0a\u6d77\u5bbe\u9986\u540e\u7b2c\u4e8c\u5bb6\u9152\u5e97\u54c1\u724c\uff0c\u62e5\u6709\u5c06\u8fd130\u5e74\u7684\u5386\u53f2\u3002\u4e5f\u56e0\u683c\u84dd\u4e91\u5929\u5728\u4e2d\u56fd\u5177\u6709\u4e00\u5b9a\u7684\u5386\u53f2\u4e0e\u77e5\u540d\u5ea6\uff0c\u5728\u9762\u4e34\u65f6\u4ee3\u7684\u5267\u53d8\u4e0b\uff0c\u54c1\u724c\u4e5f\u9700\u8981\u6d3b\u5316\u3002球王会体育官方app \u4e3a\u683c\u84dd\u4e91\u5929\u68b3\u7406\u4e86\u54c1\u724c\u73b0\u51b5\uff0c\u5206\u6790\u54c1\u724c\u9762\u4e34\u7684\u5e02\u573a\u73af\u5883\uff0c\u4e3a\u54c1\u724c\u53bb\u829c\u5b58\u83c1\uff0c\u5728\u5ef6\u7eed\u54c1\u724c\u6838\u5fc3\u4ef7\u503c\u4e0b\uff0c\u91cd\u65b0\u68b3\u7406\u683c\u84dd\u4e91\u5929\u7684\u54c1\u724c\uff0c\u63d0\u4f9b\u54c1\u724c\u89e6\u70b9\u7684\u6539\u5584\u5efa\u8bae\uff0c\u5b8c\u6210\u54c1\u724c\u624b\u518c\uff0c\u80fd\u4ee5\u66f4\u8d34\u8fd1\u65b0\u65f6\u4ee3\u6d88\u8d39\u8005\u7684\u8bed\u8a00\uff0c\u6539\u5584\u54c1\u724c\u4f53\u9a8c\u3002
\n<\/span><\/div>\nPHASE I<\/strong><\/span><\/h4>\n
\nConsumer Research
\nGlobal & Local Market Evaluation
\nOpportunity Analysis
\nMarket Research
\nNeighbourhood Culture Study<\/p>\n
\nDevelop Brand Storyline Tag Line<\/p>\n
\nMeetings & Workshops
\nFocus Group Discussions[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=”100″ position_horizontal=”left” gutter_size=”3″ override_padding=”yes” column_padding=”2″ overlay_alpha=”50″ border_color=”color-gyho” border_style=”solid” shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”3″ mobile_width=”0″ zoom_width=”0″ zoom_height=”0″ width=”1\/4″ css=”.vc_custom_1509088020055{border-right-width: 1px !important;}”][vc_custom_heading heading_semantic=”h3″ text_transform=”capitalize” text_space=”fontspace-111509″ text_uppercase=”” text_align=”text-left”]<\/p>\nPHASE II<\/strong><\/span><\/h4>\n
\nAudit Brand_The Current Market
\nAnalysis Market
\nSelected Advantages
\nMarket Re-Positioning
\nProduct Positioning Analysis<\/p>\n
\nAudit_Products Analysis Charts
\nCompare With Competitors_Product Features-bar charts<\/p>\n
\nBrands Positioning Strategy
\nContent And Purpose of Positioning
\nReview Brand Positioning Requirements
\nBrand Re-positioning Strategy[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=”100″ position_horizontal=”left” gutter_size=”3″ override_padding=”yes” column_padding=”2″ overlay_alpha=”50″ border_color=”color-gyho” border_style=”solid” shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”3″ mobile_width=”0″ zoom_width=”0″ zoom_height=”0″ width=”1\/4″ css=”.vc_custom_1509088559601{border-right-width: 1px !important;}”][vc_custom_heading heading_semantic=”h3″ text_transform=”capitalize” text_space=”fontspace-111509″ text_uppercase=”” text_align=”text-left”]<\/p>\nPHASE III<\/strong><\/span><\/h4>\n
\nBrand DNA
\nClarify The Brand DNA
\nAudit The Brand’s Rational\/Emotional Key Elements
\nCreate Brand ESSENCE<\/p>\n
\nClarify The Brand Vision, Goals, Values \u200bAnd Capabilities
\nCreate Brand Vision
\nCreate Brand Slogan<\/p>\n
\nClarify And Develop The Brand Core Value
\nMake The target Consumer Recognize and Love It<\/p>\n
\nBrand Structure[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=”100″ position_horizontal=”left” gutter_size=”3″ override_padding=”yes” column_padding=”2″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/4″][vc_custom_heading heading_semantic=”h3″ text_transform=”capitalize” text_space=”fontspace-111509″ text_uppercase=”” text_align=”text-left”]<\/p>\nPHASE IV<\/strong><\/span><\/h4>\n
\nBrand Storyline Core Value Development
\nFind The Design Material According to Culture And Storyline<\/p>\n
\nAudit Currently Touchpoints
\nList And Suggestions
\nStory Touchpoints<\/p>\n
\nBrand Culture And Value Appreciation Onto Imagery And Design
\nExpression Imagery Extension Concepts[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row unlock_row_content=”yes” row_height_percent=”0″ override_padding=”yes” h_padding=”3″ top_padding=”3″ bottom_padding=”3″ back_color=”color-143283″ overlay_alpha=”50″ equal_height=”yes” gutter_size=”0″ column_width_percent=”100″ shift_y=”0″ z_index=”0″][vc_column column_width_percent=”100″ position_horizontal=”left” gutter_size=”0″ override_padding=”yes” column_padding=”0″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ css_animation=”bottom-t-top” animation_speed=”600″ animation_delay=”600″ width=”1\/1″][vc_row_inner row_inner_height_percent=”30″ force_width_grid=”yes” overlay_alpha=”50″ equal_height=”yes” gutter_size=”0″ shift_y=”0″ z_index=”0″][vc_column_inner column_width_percent=”90″ position_horizontal=”left” gutter_size=”0″ override_padding=”yes” column_padding=”0″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/4″][vc_empty_space empty_h=”2″][vc_custom_heading text_size=”fontsize-144042″ text_weight=”100″]RE-POSITIONING<\/span>[\/vc_custom_heading][vc_empty_space empty_h=”0″][vc_column_text uncode_shortcode_id=”190401″]<\/p>\n\u53cd\u8986\u8fa9\u8bc1\u7684\u54c1\u724c\u5b9a\u4f4d<\/span><\/h5>\n
\u5851\u9020\u54c1\u724c\u4e13\u5c5eDNA\u4e0e\u4e2a\u6027<\/span><\/h5>\n
\u7b56\u7565\u4e0e\u8bbe\u8ba1\u7684\u8f6c\u5316<\/span><\/h5>\n
\u5b9e\u5730\u8003\u5bdf<\/span><\/h5>\n
\u603b\u7ed3<\/span><\/h5>\n
\u54c1\u724c\u89e6\u70b9<\/span><\/h5>\n
\n\u683c\u84dd\u4e91\u5929\u5927\u9152\u5e97<\/strong>[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=”100″ gutter_size=”3″ override_padding=”yes” column_padding=”4″ style=”dark” back_color=”accent” overlay_alpha=”50″ shift_x=”0″ shift_y=”-4″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ shadow=”xl” shadow_responsive=”yes” width=”9\/12″][vc_custom_heading text_color=”color-wvjs” heading_semantic=”p” text_size=”h3″ text_weight=”300″ text_height=”fontheight-357766″ text_space=”fontspace-781688″ uncode_shortcode_id=”207478″ text_color_type=”uncode-palette”]球王会体育官方app \u4e3a\u996d\u5e97\u63d0\u4f9b\u5b8c\u6574\u4e13\u4e1a\u7684<\/span>
\n\u54c1\u724c\u8bbe\u8ba1\u6982\u5ff5\u7b56\u7565\u53d1\u5c55\u670d\u52a1<\/span>[\/vc_custom_heading][vc_column_text text_lead=”yes” uncode_shortcode_id=”121623″]<\/p>\n
\n\u4e2d\u56fd\u822a\u7a7a\u5de5\u4e1a\u96c6\u56e2 \u2013 \u4e2d\u822a\u5730\u4ea7<\/span>
\nProject<\/strong>
\n\u60e0\u4e1c\u5dfd\u5bee\u6e7e \u5c7f\u6d77\u5730\u4ea7\u5f00\u53d1\u5ea6\u5047\u9879\u76ee\u8bbe\u8ba1\u6982\u5ff5\u53d1\u5c55<\/span>
\nServices<\/strong>
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