{"id":2177,"date":"2018-03-06T13:45:36","date_gmt":"2018-03-06T13:45:36","guid":{"rendered":"http:\/\/haoteju.com\/?post_type=portfolio&p=2177"},"modified":"2022-06-02T16:38:34","modified_gmt":"2022-06-02T08:38:34","slug":"grand-skylight-hotel-huizhou-china","status":"publish","type":"portfolio","link":"https:\/\/haoteju.com\/zh-hant\/portfolio\/grand-skylight-hotel-huizhou-china\/","title":{"rendered":"\u683c\u5170\u4e91\u5929\u5927\u9152\u5e97"},"content":{"rendered":"

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\n<\/span><\/div>\n

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\u5728\u54c1\u724c\u521d\u671f\u7684\u63a2\u7d22\u9636\u6bb5\uff0c球王会体育官方app\u4e0e\u9152\u5e97\u65b9\u7684\u91cd\u8981\u4e3b\u7ba1\u53ca\u4e00\u7ebf\u4eba\u5458\u8fdb\u884c\u6df1\u5ea6\u8bbf\u8c08\uff0c\u4ece\u4e2d\u627e\u5230\u652f\u6491\u54c1\u724c\u7684\u6838\u5fc3\u6587\u5316\u4e0e\u4ef7\u503c\uff0c\u8fd9\u6709\u52a9\u4e8e\u5398\u6e05\u5e76\u5efa\u6784\u7ec4\u7ec7\u4eba\u5458\u4e4b\u95f4\u7684\u8f74\u5fc3\u9ed8\u5951\uff0c\u6709\u66f4\u5f3a\u7684\u4fe1\u5fc3\u6765\u9762\u5bf9\u5373\u5c06\u6539\u53d8\u7684\u54c1\u724c\u800c\u4e0d\u81f4\u52a8\u6447\u3002<\/span><\/div>\n

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PHASE I<\/strong><\/span><\/h4>\n

Research & Analysis[\/vc_custom_heading][vc_separator sep_color=”color-gyho”][vc_column_text]Competitor Analysis<\/strong><\/span>
\nConsumer Research
\nGlobal & Local Market Evaluation
\nOpportunity Analysis
\nMarket Research
\nNeighbourhood Culture Study<\/p>\n

Project Development Theme And Analysis<\/strong><\/span>
\nDevelop Brand Storyline Tag Line<\/p>\n

Consultation<\/strong><\/span>
\nMeetings & Workshops
\nFocus Group Discussions[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=”100″ position_horizontal=”left” gutter_size=”3″ override_padding=”yes” column_padding=”2″ overlay_alpha=”50″ border_color=”color-gyho” border_style=”solid” shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”3″ mobile_width=”0″ zoom_width=”0″ zoom_height=”0″ width=”1\/4″ css=”.vc_custom_1509088020055{border-right-width: 1px !important;}”][vc_custom_heading heading_semantic=”h3″ text_transform=”capitalize” text_space=”fontspace-111509″ text_uppercase=”” text_align=”text-left”]<\/p>\n

PHASE II<\/strong><\/span><\/h4>\n

Identify Positioning[\/vc_custom_heading][vc_separator sep_color=”color-gyho”][vc_column_text]Market Positioning Analysis<\/strong><\/span>
\nAudit Brand_The Current Market
\nAnalysis Market
\nSelected Advantages
\nMarket Re-Positioning
\nProduct Positioning Analysis<\/p>\n

Analyze The Products Of The Target Market And Own Brand<\/strong><\/span>
\nAudit_Products Analysis Charts
\nCompare With Competitors_Product Features-bar charts<\/p>\n

Product Re-Positioning<\/strong><\/span>
\nBrands Positioning Strategy
\nContent And Purpose of Positioning
\nReview Brand Positioning Requirements
\nBrand Re-positioning Strategy[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=”100″ position_horizontal=”left” gutter_size=”3″ override_padding=”yes” column_padding=”2″ overlay_alpha=”50″ border_color=”color-gyho” border_style=”solid” shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”3″ mobile_width=”0″ zoom_width=”0″ zoom_height=”0″ width=”1\/4″ css=”.vc_custom_1509088559601{border-right-width: 1px !important;}”][vc_custom_heading heading_semantic=”h3″ text_transform=”capitalize” text_space=”fontspace-111509″ text_uppercase=”” text_align=”text-left”]<\/p>\n

PHASE III<\/strong><\/span><\/h4>\n

Project Strategy[\/vc_custom_heading][vc_separator sep_color=”color-gyho”][vc_column_text]Brand DNA \/ Brand Vision \/ Brand Value<\/strong><\/span>
\nBrand DNA
\nClarify The Brand DNA
\nAudit The Brand’s Rational\/Emotional Key Elements
\nCreate Brand ESSENCE<\/p>\n

Brand Vision(Slogan)<\/strong><\/span>
\nClarify The Brand Vision, Goals, Values \u200bAnd Capabilities
\nCreate Brand Vision
\nCreate Brand Slogan<\/p>\n

Brand Value<\/strong><\/span>
\nClarify And Develop The Brand Core Value
\nMake The target Consumer Recognize and Love It<\/p>\n

Brand Architecture<\/strong><\/span>
\nBrand Structure[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=”100″ position_horizontal=”left” gutter_size=”3″ override_padding=”yes” column_padding=”2″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/4″][vc_custom_heading heading_semantic=”h3″ text_transform=”capitalize” text_space=”fontspace-111509″ text_uppercase=”” text_align=”text-left”]<\/p>\n

PHASE IV<\/strong><\/span><\/h4>\n

Design Direction[\/vc_custom_heading][vc_separator sep_color=”color-gyho”][vc_column_text]Establish The Direction Of The Site<\/strong><\/span>
\nBrand Storyline Core Value Development
\nFind The Design Material According to Culture And Storyline<\/p>\n

Brand Touchpoints<\/strong><\/span>
\nAudit Currently Touchpoints
\nList And Suggestions
\nStory Touchpoints<\/p>\n

Design Elements<\/strong><\/span>
\nBrand Culture And Value Appreciation Onto Imagery And Design
\nExpression Imagery Extension Concepts[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row unlock_row_content=”yes” row_height_percent=”0″ override_padding=”yes” h_padding=”3″ top_padding=”3″ bottom_padding=”3″ back_color=”color-143283″ overlay_alpha=”50″ equal_height=”yes” gutter_size=”0″ column_width_percent=”100″ shift_y=”0″ z_index=”0″][vc_column column_width_percent=”100″ position_horizontal=”left” gutter_size=”0″ override_padding=”yes” column_padding=”0″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ css_animation=”bottom-t-top” animation_speed=”600″ animation_delay=”600″ width=”1\/1″][vc_row_inner row_inner_height_percent=”30″ force_width_grid=”yes” overlay_alpha=”50″ equal_height=”yes” gutter_size=”0″ shift_y=”0″ z_index=”0″][vc_column_inner column_width_percent=”90″ position_horizontal=”left” gutter_size=”0″ override_padding=”yes” column_padding=”0″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/4″][vc_empty_space empty_h=”2″][vc_custom_heading text_size=”fontsize-144042″ text_weight=”100″]RE-POSITIONING<\/span>[\/vc_custom_heading][vc_empty_space empty_h=”0″][vc_column_text uncode_shortcode_id=”190401″]<\/p>\n

\u53cd\u8986\u8fa9\u8bc1\u7684\u54c1\u724c\u5b9a\u4f4d<\/span><\/h5>\n

[\/vc_column_text][vc_empty_space empty_h=”1″][vc_separator sep_color=”color-wvjs” icon_position=”left” type=”shadow” el_width=”10%”][vc_empty_space empty_h=”2″][vc_custom_heading text_color=”color-xsdn” heading_semantic=”div” text_size=”fontsize-144042″ text_height=”fontheight-524109″ uncode_shortcode_id=”145887″ text_color_type=”uncode-palette”]<\/p>\n

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 <\/p>\n

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 <\/p>\n

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\n

TRANSLATE INSIGHT INTO DESIGN<\/span><\/p>\n<\/div>\n

[\/vc_custom_heading][vc_empty_space empty_h=”0″][vc_column_text uncode_shortcode_id=”142255″]<\/p>\n

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 <\/p>\n

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\u603b\u7ed3<\/span><\/h5>\n

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\n\u683c\u84dd\u4e91\u5929\u5927\u9152\u5e97<\/strong>[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=”100″ gutter_size=”3″ override_padding=”yes” column_padding=”4″ style=”dark” back_color=”accent” overlay_alpha=”50″ shift_x=”0″ shift_y=”-4″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ shadow=”xl” shadow_responsive=”yes” width=”9\/12″][vc_custom_heading text_color=”color-wvjs” heading_semantic=”p” text_size=”h3″ text_weight=”300″ text_height=”fontheight-357766″ text_space=”fontspace-781688″ uncode_shortcode_id=”207478″ text_color_type=”uncode-palette”]球王会体育官方app \u4e3a\u996d\u5e97\u63d0\u4f9b\u5b8c\u6574\u4e13\u4e1a\u7684<\/span>
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[\/vc_custom_heading][vc_empty_space empty_h=”0″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”3″ top_padding=”3″ bottom_padding=”3″ back_color=”color-gyho” overlay_alpha=”0″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ shift_y_down=”0″ el_class=”z-index-one”][vc_column column_width_use_pixel=”yes” gutter_size=”4″ style=”dark” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”50″ gutter_size=”4″ shift_y=”0″][vc_column_inner column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ sticky=”yes” width=”3\/12″][vc_separator sep_color=”accent”][vc_custom_heading heading_semantic=”h5″ text_size=”fontsize-178981″ text_weight=”400″ text_height=”fontheight-357766″ text_space=”fontspace-781688″]MORE<\/strong>
\nCASESTUDIES<\/strong>[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=”100″ gutter_size=”2″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”9\/12″][vc_separator sep_color=”color-uydo”][vc_empty_space empty_h=”1″ medium_visibility=”yes” mobile_visibility=”yes”][uncode_index el_id=”index-32835″ index_type=”carousel” loop=”size:All|order_by:rand|order:DESC|post_type:portfolio|tax_query:26″ carousel_lg=”3″ carousel_md=”3″ carousel_sm=”1″ thumb_size=”three-four” gutter_size=”2″ post_items=”icon,date,title,text|excerpt|90,sep-one|full,author” page_items=”media|featured|onpost|original,text|excerpt,title” portfolio_items=”media|media|onpost|original,spacer|half,date,sep-one|full,title,category,text|excerpt” carousel_interval=”0″ carousel_navspeed=”200″ carousel_loop=”yes” carousel_nav=”yes” carousel_nav_mobile=”yes” stage_padding=”0″ single_back_color=”color-lxmt” single_overlay_color=”color-jevc” single_overlay_opacity=”35″ single_overlay_visible=”yes” single_text_visible=”yes” single_text_anim=”no” single_h_align_mobile=”left” single_padding=”1″ single_title_dimension=”fontsize-144042″ single_title_weight=”800″ single_border=”yes” single_css_animation=”zoom-in” single_animation_delay=”200″ custom_order=”yes” footer_position=”left” carousel_rtl=”” single_title_serif=”” single_no_background=”” title=”CASESTUDY PORTFOLIO CAROUSEL” order_ids=”20528,4225,4252,20518,4193,4229,4254″ single_icon=”fa fa-plus2″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

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