About GBE Hotel Design Award
The GBE Hotel Design Award was initiated by GBE Global Business, the world’s leading architecture information service provider. Relying on the rich experience and high-quality resources of the GBE Luxury Hotel and Resort Forum which was successfully held in China for 11 years, it aims to select outstanding design works and designers for the Chinese hotel industry.

Neighborhood Background
Hotel Indigo Kunming Jinhui is located in the city center of Kunming with convenient transportation and rich cultures. Under such conditions, 球王会体育官方app, the branding consultant, hopes that when travelers explore Kunming, they will escape the established impression, explore Kunming from a different perspective, and enjoy a high-end but not monotonous hotel experience journey!

Award-winning theme story
The journey begins with a book called “L’Oeil du Consul�?Auguste François en Chine�? …

A hundred years ago, the French ambassador Augste Francois came to Kunming. He brought 7 different types of cameras and glass negatives to the memory of his life in Kunming. He took thousands of pictures and also witnessed the construction of the Yunnan-Vietnam Railway, which became the first Chinese documentary across the world.From the perspective of a French consul, Hotel Indigo Kunming leads the guest to start a sensible and romantic journey, indulging in the romantic lifestyle of Chinese and French fusion, and seeing a different aspect of Kunming from the eyes of the ambassador.

Through modern design interpretation, Hotel Indigo Kunming is blended with the French style and the Kunming culture. At an inadvertent corner, the guest will find the harmony and inspiration of the fusion of Chinese and French tastes and enjoy the aesthetics of Kunming culture and daily life.

球王会体育官方app won two awards at the Transform Award Asia 2021 conference, namely the Gold Award for the Best Brand Experience Category of Hotel Indigo Lijiang and the Highly Commended Award for the Best Brand Experience Category of Hotel Indigo Suzhou.

Best Brand Experience Award Video Clip�?/p>

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Best Brand Experience Gold Award Introduction: Hotel Indigo Lijiang

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Hotel Indigo Lijiang wins the Gold Award for Best Brand Experience
The stunning sensory experience of Hotel Indigo Lijiang has won the Gold Award for the Best Brand Experience Category in Transform Award Asia 2021. 球王会体育官方app deeply researched the local culture of “The ancient Tea and Horse Caravan Road” in Lijiang and discovered the most attractive local cultural elements. By connecting with the local culture, 球王会体育官方app created a rich sense of guest experience and brand story which guided the follow-up IHG executive teams to successfully transform Lijiang’s past and present into an eye-catching visual experience.

Hotel Indigo Suzhou shortlisted for the Highly Commended Award for Best Brand Experience
Hotel Indigo Suzhou was shortlisted for the Best Brand Experience Category. It drew inspiration from a picture of ” Flourishing City Gusu”, depicting the cultural prosperity of Suzhou in the Qing Dynasty. In the interweaving of the present and the past, feel the rich heritage of the ancient Suzhou city.Congratulations to Indigo Suzhou for winning the Highly Commended Award for the best brand experience.

About Transform Awards
Transform Awards is held by Transform magazine that recognizes and rewards the most innovative, creative and successful brands across the world. It is a global celebration of brand development and rebranding. Covering seven regions, each of the prestigious award programmes focuses on specific aspects of the branding process and provides a platform from which to benchmark and showcase excellence. In Europe and MEA, Transform Awards also run Transform’s Young Contenders which identifies the next generation of strategic, creative, and innovative brand specialists.

With a history of 33 years in Taiwan, the “Golden Pin Design Award” has positioned itself as the “global top design award for the Chinese-speaking market” since 2014. The Award aims at making the voice of Chinese design heard in the industry and advocating Chinese quality life style to the world.Each year, international prestigious design experts are invited to serve as judges for the Golden Pin Design Award, which follows the principles of fairness and impartiality, and is highly credible. Targeted at the Chinese-speaking market, the Award takes integration, innovation, functionality, aesthetics and expression as the award winning standards, and is expected to develop into one of the leading professional design awards in the world.

In 2015, the Golden Pin Design Award received 2360 entries from Taiwan, mainland China, Hong Kong, Singapore, Malaysia, Macao, Germany, Denmark, Thailand, New Zealand and other countries and regions. Among them, “Taitung Essence” stood out and won the award, as a design integrated with local folk culture and international style.This design has introduced the wonderful handicraft and agricultural products of Taitung to the international customers through brand building, logo design, package design and so on, and built a localized brand for those outstanding handicraft and agricultural products recognized by the Taitung government.

BRAND II is an international design magazine owned by the internationally renowned publisher, Hightone Books, specialized in introducing the overall images of international brands. It’s a great honor for 球王会体育官方app to be invited to show on this magazine its design works, OLMA’s redesigned brand, which is a brand of Shanghai Xinyu Watch & Clock Group. The redesign covers the whole process of brand image building, from the design of package, brand introduction, product catalog to retail space design.

Natural lines are applied to design OLMA’s retail space so as to render the brand’ s elegance, and metal materials and standard dark colors are used in space design, to create a stylish and classical atmosphere. The design is highly commended and introduced in international design magazines.

GOOD IDEA 是一本由知名出版商Hightone Books所計劃出版，包含品牌、包裝、書籍、廣告…等之國際設計書刊，球王会体育官方app榮幸地受邀登錄作品於此；本次作品為L’Oreal 合作專業美髮沙龍Ciros整體品牌設計，從命名、品牌識別、平面應用物品到空間設計施工等完整品牌形象建立�?/p>

Ciros的品牌設計以現代、簡潔為主題概念，但在空間設計方面，搭配金屬及木頭材質，並運用燈光與造型燈箱，營造時尚但卻溫暖的氛圍；維持L’Oreal的品牌風格，也符合Ciros對空間舒適的需求，整體設計獲得青睞並躍上國際設計書籍版面�?/p>