Design – 球王会体育官方app Branding & Design //haoteju.com Brand Design Agency in Taiwan and Shanghai Mon, 01 Aug 2022 08:33:20 +0000 en-US hourly 1 //wordpress.org/?v=5.9.3 Design – 球王会体育官方app Branding & Design //haoteju.com/portfolio/hiwin-technologies-corp-3/ Mon, 01 Aug 2022 08:33:20 +0000 //haoteju.com/portfolio/hiwin-technologies-corp-3/ With the advent of Industry 4.0, the application of artificial intelligence is becoming a trend. HIWIN, the largest manufacturer of precision linear motion control products in Taiwan, started its development many years ago; however, as the product...

The post HIWIN Technologies Corp -copy appeared first on 球王会体育官方app Branding & Design.

]]>

PROJECT SUMMARY      |      CHALLENGE     |      STRATEGY      |     RESULTS      |

PROJECT SUMMARY

HIWIN

With the advent of Industry 4.0, the application of artificial intelligence is becoming a trend. HIWIN, the largest manufacturer of precision linear motion control products in Taiwan, started its development many years ago; however, as the product technology became mature, its brand image was not satisfactory any longer. For a decade, it hasn’t updated its brand image, which couldn’t reflect the brand positioning of HIWIN anymore. Therefore, 球王会体育官方app was commissioned by Taiwan Design Center to assist HIWIN in reshaping its brand.

We build unique brand identities and

imagery creating extraordinary

brand experiences.

Consultation

Audit & Identify

Industry Analysis
CORPORATE ANALYSIS
Brand / Product Audit

 

Consultation
MEETINGS & WORKSHOPS
Focus Group Discussions

Strategy

Research & Analysis

Global
BRAND STRATEGY DEVELOPMENT
Corporate Strategy

 

Brand System
BRAND STRUCTURE & POSITIONING
Brand Architecture

Brand Touchpoints & Experience

Design

Design & Production

Global
BRAND IMAGE DEVELOPMENT
Corporate Image

 

Brand Identity
BRAND EXPRESSIONS
CIS Guideline

Web & Print Media

Corporate Profile

vocuis hiwin brand strategy–2292px 02 2016

CHALLENGE

Reshape the brand in Industry 4.0 and the changing era

Follow the trend of Industry 4.0 and design transformation
Through professional brand check and analysis on STRENGTH MASTER’s brand problems, 球王会体育官方app created a new vision with forward-looking thinking for STRENGTH MASTER after several studies. The excellent visual design provided by 球王会体育官方app clearly displays the image of STRENGTH MASTER, and delivers consistent market communication information. 球王会体育官方app brought a totally new look to the brand, and made it a desirable and trusted leading brand in the industry that is open to the whole world.

vocuis hiwin brand strategy–2292px 10 2016
vocuis hiwin brand strategy–2292px 06 2016
vocuis hiwin brand strategy–2292px 05 2016
vocuis hiwin brand strategy–2292px 04 2016
STRATEGY

Rebuild the brand with a modern design based on its original core value

For a decade, HIWIN has been facing the rapidly changing times of Industry 4.0. Mechanics become more humanized and intelligent, instead of a cold presence of technology; therefore, manufacturers of professional precision drive parts must adapt their brand positions to the environment in order to keep the brand active in the market.
Nevertheless, HIWIN never changed its core value that is people oriented. Therefore, the design goal of brand activation is to deliver the value of humanity in a clearer way, based on which, the 球王会体育官方app design team re-interpreted HIWIN with modern design terms. 球王会体育官方app introduced more human-oriented changes into the identity totem and applied flat design to enable the totem to be understood and read in a diversified way by modern people. The brand identity is also redesigned in a way that can well reflect the people-oriented core value.

vocuis hiwin brand strategy–2292px 09 2016
vocuis hiwin brand strategy–2292px 12 2016
RESULTS

Holistic and consistent design image spirit

球王会体育官方app’ brand designers used the new brand identity system to design application touching points for the brand, from the easy-to-read manual catalog and official website with a focus on experience design to other office supplies management systems. The updated brand image is totally different.
HIWIN, as a pioneer in Taiwan’s precision industry, has fully understood that all products are based what people want them to be, so is branding and design. All designs are the result of researches on users’ habits, and closely connected with user experience. A good brand recognition and memory could be built among international customers only by discarding the designs that couldn’t fully communicate the brand culture, and activating the brand for the current trend.

vocuis hiwin brand strategy–2292px 07 2016
vocuis hiwin brand strategy–2292px 08 2016
Client
HIWIN Technologies Corp.
Industry
Electronics
Date
2016
Project Service
Branding, Strategy, Design

About HIWIN TECHNOLOGIES CORP.

HIWIN TECHNOLOGIES CORP., founded in 1989, is a Taiwan-based machinery manufacturer, headquartered in Taichung, and the third largest ball screw manufacturer in the world.
Zhuo Yongcai, the founder, currently serves as chairman of the company, and Cai Huiqing is the general manager.
Currently, HIWIN has offices in China, Japan, USA, Korea, Germany, France, Czech Republic, Italy, Switzerland and Singapore.

MORE
CASESTUDIES

The post HIWIN Technologies Corp -copy appeared first on 球王会体育官方app Branding & Design.

]]> Design – 球王会体育官方app Branding & Design //haoteju.com/portfolio/indigo-hotel-lijiang-yunnan-china-3/ Mon, 01 Aug 2022 06:25:22 +0000 //haoteju.com/portfolio/indigo-hotel-lijiang-yunnan-china-3/ 球王会体育官方app is responsible for the early concept development in the hotel design of HOTEL INDIGO LIJIANG, plan the brand culture and theme to show at every details of the whole hotel, by complete steps, including investigation, research, thinking, strategy, design...

The post INDIGO HOTEL ?Lijiang Yunnan, China -copy -copy -copy appeared first on 球王会体育官方app Branding & Design.

]]>

Case Study

HOTEL INDIGO LIJIANG

Implementation of the Plan

An Old Town – Lijiang, the older and more energetic.

The Old Town of Lijiang is located at Lijiang City, Yunnan Province. Lijiang is situated at the prefecture-level city of north region of Yunnan province. Located at the south rim of the Qinghai-Tibet plateau at the altitude of 2,400 meters for 800 years, it has been listed as a world heritage site by UNESCO for its unique, strong culture and rich topographic hydrology. It is an old town, the older and more energetic.

When INDIGO hotel came to Old Town of Lijiang, we established HOTEL INDIGO LIJIANG, a high-end boutique hotel located at the Old Town of Lijiang with 800 years history. HOTEL INDIGO LIJIANG, inspired by the Ancient Tea Horse Road of the neighbourhood culture in Lijiang, provides the customers with such a sense of traversing as they would pass by the historical figures and events. Then or Now, they may feel the lingering charm of history and atmosphere of humanism, as well as the old town and unique charming provided by HOTEL INDIGO LIJIANG.

Rich culture and beautiful outlook to be extracted accurately
Find the different DNA of INDIGO LIJIANG

With 800 years?history, Lijiang has a number of stories itself. There the special scenic spots as Naxi, Dongba culture, Yulong Snow Mountain, Ancient Tea Horse road, Old Wooden Town…, as well as many elements like rich history, humanities, nature, all of which strongly impress on visitors. Naturally, how to pick up the greatest one among such elements and create the own characteristics around other hotels becomes an extreme hard work.

Research & Analysis

Storyline Development
History And Geography Research
Culture study
Brand Attribute / Culture Development
Brand Storyline Core Value Development
Develop Brand storyline tag line

Industry Study
Competitor Analysis
Global & Local Market Evaluation
Opportunity Analysis
Market Research

Strategy & Concept

Story Board Development
Story Concept And Manifesto
Brand Culture And Value Appreciation
Onto Imagery And Design

Story Touchpoints
Brand Storyline Core Value Development

Brand Expression & Imagery Development
Create Brand Expression
Visual Expression Imagery Development
Expression Imagery Extension Concepts

Design Direction

Design Elements
Brand Book
Brand Image Development
Story Copywriting

Brand Extension Design
Key Visual Design
Conceptual Development
Collateral Design

Focus on the communication core advantage

球王会体育官方app looks around the Lijiang competition environment where the beautiful culture attracts visitors and many inns and international hotels come to develop. To win in the competitive environment, HOTEL INDIGO LIJIANG must build a clear and unique brand image which is distinct from the images and concepts of competitors in this place.

 

Accordingly, 球王会体育官方app provides a comprehensive design plan for the overall brand development of HOTEL INDIGO LIJIANG. At the early stage of market survey, 球王会体育官方app came to Lijiang, Yunnan and explored local culture and peculiarities. They visited every corner here and chatted with the older of Dongba region to explore the special neighbourhood culture surrounding the hotel. After deep communications, 球王会体育官方app finally created the unique brand story of HOTEL INDIGO LIJIANG and the Visual image of special theme.

Digging Outstanding Part of INDIGO Lijiang

When performing culture analysis and clearing at the early stage, 球王会体育官方app team made the collection, clearing up and arrangement of second-hand materials in an initial coverage, to expect to know the culture nature of Lijiang from various aspects; then, they visited the actual project site and found there are many story elements in Lijiang, like the special scenic spots and humanities, nature as Naxi, Dongba Culture, Yulong Snow Mountain, Ancient Tea Horse Road, Old Wooden Town…

 

After months of exploration, selection, and discussion with IHG team, we found that the location of current INDIGO Lijiang was the post at the past silk road; so inspired by the caravan story and spirit of the people doing business or transporting goods on the silk road, we took it into the hotel frame, creating the “Ancient Tea Horse Road? an very attractive story combined with insightful background theme. The spirit bearing thousands of glory time in Lijiang, today, it presents a totally different new concept.

Redefining the Ancient Tea Horse Road

球王会体育官方app further explored the story of “Ancient Tea Horse Road?by widely collecting elements related to caravan and Ancient Tea Horse Road and using the customer experience trip tool to achieve the contextualization of the flow when customers come to experience the hotel. By extracting and refining potential elements, using creative transformation, and thinking about the possible touch points transformed from the elements in the trip, 球王会体育官方app was intended to provide a completely new amazing surprise for customers.

CORE CONCEPT

Loyal to Brand-centred Experience and Presenting Comprehensive Brand Concept

Finally, 球王会体育官方app recommended that HOTEL INDIGO LIJIANG adopt “Ancient Tea Horse Road?as its core brand concept, and successfully created and built the theme style and complete brand strategy for HOTEL INDIGO LIJIANG, enabling visitors coming for a rest to experience the beautiful historical Lijiang at every place, bright and brave caravan as well as impetuous and solemn Yulong snow mountain. Everything here bears profound memory points.

TOUCHPOINT

Building HOTEL INDIGO as one of the most popular hotels in Greater China

The successful case as HOTEL INDIGO LIJIANG promotes closer cooperation between 球王会体育官方app and IHG. They have successfully built HOTEL INDIGO into one of the most popular hotels in Greater China. 球王会体育官方app has provided support for more different HOTEL INDIGO to build the delivering basis for brand communications to enable every visitor staying here to experience the unique brand spirit which is transformed and presented at every corner through the brand touch points.

vocuis indigolijiang brand strategy–2200px 02 2011

透過長達8個月周密研究分析及數百頁

策略建立成功創造並建立了麗江英迪格酒店

HOTEL INDIGO LIJIANG 的主題風?/span>

與完整的品牌策略.

vocuis indigolijiang brand strategy–2200px 04 2011 1
vocuis indigolijiang brand strategy–2200px 11 2011
vocuis indigolijiang brand strategy–2200px 12 2011
vocuis indigolijiang brand strategy–2200px 18 2011
vocuis indigolijiang brand strategy–2200px 14 2011
vocuis indigolijiang brand strategy–2200px 13 2011
vocuis indigolijiang brand strategy–2200px 04 2011
vocuis indigolijiang brand strategy–2200px 03 2011

indigo logo 300x180

Any INDIGO
is unique

球王会体育官方app creates unique and memorable hotel experience
for each HOTEL INDIGO hotel.

Each HOTEL INDIGO has many stories.These stories may happen at the original site of the hotel, or its surrounding streets, and they are fermenting as time goes by, becoming more precious. All HOTEL INDIGO hotels are located at local famous culture regions to fully show the local regional features. As for the building styles and internal decorations, HOTEL INDIGO, with its great originality, is designed and combined with local culture to build such a staying space with which the visitors and owners are so fascinated. Therefore, you will never find exactly the same two HOTEL INDIGO hotels. Staying at HOTEL INDIGO, customers may enjoy high-quality hotel living and gain a new and unforgettable experience.

球王会体育官方app, as the creative design development partner of IHG INDIGO, leads all members in other consultant creative teams to create brand stories and explore many beautiful stories for every entrusted INDIGO hotel from selection of story elements, theme positioning to conversion of design concepts, enabling visitors to experience its brand spirit and acting as the guidance for hotel space design and marketing strategies.

100

Countries

4700

Hotels

160

Million of Stays

10

Famous Hotel Brands

Unknown

Client
IHG
Project
HOTEL INDIGO – Lijiang
Services
Hotel Branding Strategy

About IHG

IHG, as a global hotel group, possesses over 4700 hotels spreading in nearly 100 countries all over the world, with 674,000 guest rooms or so. IHG expects to build “Great Hotels Guests Love?by the combination of brand hotels at different regions, outstanding staff and first-class deliverable system. The core of its enterprise culture is “promise to do everything carefully and responsibly?

ihg logos
MORE
CASESTUDIES

The post INDIGO HOTEL ?Lijiang Yunnan, China -copy -copy -copy appeared first on 球王会体育官方app Branding & Design.

]]> Design – 球王会体育官方app Branding & Design //haoteju.com/portfolio/indigo-hotel-lijiang-yunnan-china-3/ Wed, 20 Jul 2022 11:15:46 +0000 //haoteju.com/portfolio/indigo-hotel-lijiang-yunnan-china-3/ 球王会体育官方app is responsible for the early concept development in the hotel design of HOTEL INDIGO LIJIANG, plan the brand culture and theme to show at every details of the whole hotel, by complete steps, including investigation, research, thinking, strategy, design...

The post INDIGO HOTEL ?Lijiang Yunnan, China -copy -copy appeared first on 球王会体育官方app Branding & Design.

]]>

Case Study

HOTEL INDIGO LIJIANG

Implementation of the Plan

An Old Town – Lijiang, the older and more energetic.

The Old Town of Lijiang is located at Lijiang City, Yunnan Province. Lijiang is situated at the prefecture-level city of north region of Yunnan province. Located at the south rim of the Qinghai-Tibet plateau at the altitude of 2,400 meters for 800 years, it has been listed as a world heritage site by UNESCO for its unique, strong culture and rich topographic hydrology. It is an old town, the older and more energetic.

When INDIGO hotel came to Old Town of Lijiang, we established HOTEL INDIGO LIJIANG, a high-end boutique hotel located at the Old Town of Lijiang with 800 years history. HOTEL INDIGO LIJIANG, inspired by the Ancient Tea Horse Road of the neighbourhood culture in Lijiang, provides the customers with such a sense of traversing as they would pass by the historical figures and events. Then or Now, they may feel the lingering charm of history and atmosphere of humanism, as well as the old town and unique charming provided by HOTEL INDIGO LIJIANG.

Rich culture and beautiful outlook to be extracted accurately
Find the different DNA of INDIGO LIJIANG

With 800 years?history, Lijiang has a number of stories itself. There the special scenic spots as Naxi, Dongba culture, Yulong Snow Mountain, Ancient Tea Horse road, Old Wooden Town…, as well as many elements like rich history, humanities, nature, all of which strongly impress on visitors. Naturally, how to pick up the greatest one among such elements and create the own characteristics around other hotels becomes an extreme hard work.

Research & Analysis

Storyline Development
History And Geography Research
Culture study
Brand Attribute / Culture Development
Brand Storyline Core Value Development
Develop Brand storyline tag line

Industry Study
Competitor Analysis
Global & Local Market Evaluation
Opportunity Analysis
Market Research

Strategy & Concept

Story Board Development
Story Concept And Manifesto
Brand Culture And Value Appreciation
Onto Imagery And Design

Story Touchpoints
Brand Storyline Core Value Development

Brand Expression & Imagery Development
Create Brand Expression
Visual Expression Imagery Development
Expression Imagery Extension Concepts

Design Direction

Design Elements
Brand Book
Brand Image Development
Story Copywriting

Brand Extension Design
Key Visual Design
Conceptual Development
Collateral Design

Focus on the communication core advantage

球王会体育官方app looks around the Lijiang competition environment where the beautiful culture attracts visitors and many inns and international hotels come to develop. To win in the competitive environment, HOTEL INDIGO LIJIANG must build a clear and unique brand image which is distinct from the images and concepts of competitors in this place.

 

Accordingly, 球王会体育官方app provides a comprehensive design plan for the overall brand development of HOTEL INDIGO LIJIANG. At the early stage of market survey, 球王会体育官方app came to Lijiang, Yunnan and explored local culture and peculiarities. They visited every corner here and chatted with the older of Dongba region to explore the special neighbourhood culture surrounding the hotel. After deep communications, 球王会体育官方app finally created the unique brand story of HOTEL INDIGO LIJIANG and the Visual image of special theme.

Digging Outstanding Part of INDIGO Lijiang

When performing culture analysis and clearing at the early stage, 球王会体育官方app team made the collection, clearing up and arrangement of second-hand materials in an initial coverage, to expect to know the culture nature of Lijiang from various aspects; then, they visited the actual project site and found there are many story elements in Lijiang, like the special scenic spots and humanities, nature as Naxi, Dongba Culture, Yulong Snow Mountain, Ancient Tea Horse Road, Old Wooden Town…

 

After months of exploration, selection, and discussion with IHG team, we found that the location of current INDIGO Lijiang was the post at the past silk road; so inspired by the caravan story and spirit of the people doing business or transporting goods on the silk road, we took it into the hotel frame, creating the “Ancient Tea Horse Road? an very attractive story combined with insightful background theme. The spirit bearing thousands of glory time in Lijiang, today, it presents a totally different new concept.

Redefining the Ancient Tea Horse Road

球王会体育官方app further explored the story of “Ancient Tea Horse Road?by widely collecting elements related to caravan and Ancient Tea Horse Road and using the customer experience trip tool to achieve the contextualization of the flow when customers come to experience the hotel. By extracting and refining potential elements, using creative transformation, and thinking about the possible touch points transformed from the elements in the trip, 球王会体育官方app was intended to provide a completely new amazing surprise for customers.

CORE CONCEPT

Loyal to Brand-centred Experience and Presenting Comprehensive Brand Concept

Finally, 球王会体育官方app recommended that HOTEL INDIGO LIJIANG adopt “Ancient Tea Horse Road?as its core brand concept, and successfully created and built the theme style and complete brand strategy for HOTEL INDIGO LIJIANG, enabling visitors coming for a rest to experience the beautiful historical Lijiang at every place, bright and brave caravan as well as impetuous and solemn Yulong snow mountain. Everything here bears profound memory points.

TOUCHPOINT

Building HOTEL INDIGO as one of the most popular hotels in Greater China

The successful case as HOTEL INDIGO LIJIANG promotes closer cooperation between 球王会体育官方app and IHG. They have successfully built HOTEL INDIGO into one of the most popular hotels in Greater China. 球王会体育官方app has provided support for more different HOTEL INDIGO to build the delivering basis for brand communications to enable every visitor staying here to experience the unique brand spirit which is transformed and presented at every corner through the brand touch points.

vocuis indigolijiang brand strategy–2200px 02 2011

透過長達8個月周密研究分析及數百頁

策略建立成功創造並建立了麗江英迪格酒店

HOTEL INDIGO LIJIANG 的主題風?/span>

與完整的品牌策略.

vocuis indigolijiang brand strategy–2200px 04 2011 1
vocuis indigolijiang brand strategy–2200px 11 2011
vocuis indigolijiang brand strategy–2200px 12 2011
vocuis indigolijiang brand strategy–2200px 18 2011
vocuis indigolijiang brand strategy–2200px 14 2011
vocuis indigolijiang brand strategy–2200px 13 2011
vocuis indigolijiang brand strategy–2200px 04 2011
vocuis indigolijiang brand strategy–2200px 03 2011

indigo logo 300x180

Any INDIGO
is unique

球王会体育官方app creates unique and memorable hotel experience
for each HOTEL INDIGO hotel.

Each HOTEL INDIGO has many stories.These stories may happen at the original site of the hotel, or its surrounding streets, and they are fermenting as time goes by, becoming more precious. All HOTEL INDIGO hotels are located at local famous culture regions to fully show the local regional features. As for the building styles and internal decorations, HOTEL INDIGO, with its great originality, is designed and combined with local culture to build such a staying space with which the visitors and owners are so fascinated. Therefore, you will never find exactly the same two HOTEL INDIGO hotels. Staying at HOTEL INDIGO, customers may enjoy high-quality hotel living and gain a new and unforgettable experience.

球王会体育官方app, as the creative design development partner of IHG INDIGO, leads all members in other consultant creative teams to create brand stories and explore many beautiful stories for every entrusted INDIGO hotel from selection of story elements, theme positioning to conversion of design concepts, enabling visitors to experience its brand spirit and acting as the guidance for hotel space design and marketing strategies.

100

Countries

4700

Hotels

160

Million of Stays

10

Famous Hotel Brands

Unknown

Client
IHG
Project
HOTEL INDIGO – Lijiang
Services
Hotel Branding Strategy

About IHG

IHG, as a global hotel group, possesses over 4700 hotels spreading in nearly 100 countries all over the world, with 674,000 guest rooms or so. IHG expects to build “Great Hotels Guests Love?by the combination of brand hotels at different regions, outstanding staff and first-class deliverable system. The core of its enterprise culture is “promise to do everything carefully and responsibly?

ihg logos
MORE
CASESTUDIES

The post INDIGO HOTEL ?Lijiang Yunnan, China -copy -copy appeared first on 球王会体育官方app Branding & Design.

]]> Design – 球王会体育官方app Branding & Design //haoteju.com/portfolio/indigo-hotel-lijiang-yunnan-china-3/ Wed, 20 Jul 2022 06:04:46 +0000 //haoteju.com/portfolio/indigo-hotel-lijiang-yunnan-china-3/ 球王会体育官方app is responsible for the early concept development in the hotel design of HOTEL INDIGO LIJIANG, plan the brand culture and theme to show at every details of the whole hotel, by complete steps, including investigation, research, thinking, strategy, design...

The post INDIGO HOTEL ?Lijiang Yunnan, China -copy -copy appeared first on 球王会体育官方app Branding & Design.

]]>

Case Study

HOTEL INDIGO LIJIANG

Implementation of the Plan

An Old Town – Lijiang, the older and more energetic.

The Old Town of Lijiang is located at Lijiang City, Yunnan Province. Lijiang is situated at the prefecture-level city of north region of Yunnan province. Located at the south rim of the Qinghai-Tibet plateau at the altitude of 2,400 meters for 800 years, it has been listed as a world heritage site by UNESCO for its unique, strong culture and rich topographic hydrology. It is an old town, the older and more energetic.

When INDIGO hotel came to Old Town of Lijiang, we established HOTEL INDIGO LIJIANG, a high-end boutique hotel located at the Old Town of Lijiang with 800 years history. HOTEL INDIGO LIJIANG, inspired by the Ancient Tea Horse Road of the neighbourhood culture in Lijiang, provides the customers with such a sense of traversing as they would pass by the historical figures and events. Then or Now, they may feel the lingering charm of history and atmosphere of humanism, as well as the old town and unique charming provided by HOTEL INDIGO LIJIANG.

Rich culture and beautiful outlook to be extracted accurately
Find the different DNA of INDIGO LIJIANG

With 800 years?history, Lijiang has a number of stories itself. There the special scenic spots as Naxi, Dongba culture, Yulong Snow Mountain, Ancient Tea Horse road, Old Wooden Town…, as well as many elements like rich history, humanities, nature, all of which strongly impress on visitors. Naturally, how to pick up the greatest one among such elements and create the own characteristics around other hotels becomes an extreme hard work.

Research & Analysis

Storyline Development
History And Geography Research
Culture study
Brand Attribute / Culture Development
Brand Storyline Core Value Development
Develop Brand storyline tag line

Industry Study
Competitor Analysis
Global & Local Market Evaluation
Opportunity Analysis
Market Research

Strategy & Concept

Story Board Development
Story Concept And Manifesto
Brand Culture And Value Appreciation
Onto Imagery And Design

Story Touchpoints
Brand Storyline Core Value Development

Brand Expression & Imagery Development
Create Brand Expression
Visual Expression Imagery Development
Expression Imagery Extension Concepts

Design Direction

Design Elements
Brand Book
Brand Image Development
Story Copywriting

Brand Extension Design
Key Visual Design
Conceptual Development
Collateral Design

Focus on the communication core advantage

球王会体育官方app looks around the Lijiang competition environment where the beautiful culture attracts visitors and many inns and international hotels come to develop. To win in the competitive environment, HOTEL INDIGO LIJIANG must build a clear and unique brand image which is distinct from the images and concepts of competitors in this place.

 

Accordingly, 球王会体育官方app provides a comprehensive design plan for the overall brand development of HOTEL INDIGO LIJIANG. At the early stage of market survey, 球王会体育官方app came to Lijiang, Yunnan and explored local culture and peculiarities. They visited every corner here and chatted with the older of Dongba region to explore the special neighbourhood culture surrounding the hotel. After deep communications, 球王会体育官方app finally created the unique brand story of HOTEL INDIGO LIJIANG and the Visual image of special theme.

Digging Outstanding Part of INDIGO Lijiang

When performing culture analysis and clearing at the early stage, 球王会体育官方app team made the collection, clearing up and arrangement of second-hand materials in an initial coverage, to expect to know the culture nature of Lijiang from various aspects; then, they visited the actual project site and found there are many story elements in Lijiang, like the special scenic spots and humanities, nature as Naxi, Dongba Culture, Yulong Snow Mountain, Ancient Tea Horse Road, Old Wooden Town…

 

After months of exploration, selection, and discussion with IHG team, we found that the location of current INDIGO Lijiang was the post at the past silk road; so inspired by the caravan story and spirit of the people doing business or transporting goods on the silk road, we took it into the hotel frame, creating the “Ancient Tea Horse Road? an very attractive story combined with insightful background theme. The spirit bearing thousands of glory time in Lijiang, today, it presents a totally different new concept.

Redefining the Ancient Tea Horse Road

球王会体育官方app further explored the story of “Ancient Tea Horse Road?by widely collecting elements related to caravan and Ancient Tea Horse Road and using the customer experience trip tool to achieve the contextualization of the flow when customers come to experience the hotel. By extracting and refining potential elements, using creative transformation, and thinking about the possible touch points transformed from the elements in the trip, 球王会体育官方app was intended to provide a completely new amazing surprise for customers.

CORE CONCEPT

Loyal to Brand-centred Experience and Presenting Comprehensive Brand Concept

Finally, 球王会体育官方app recommended that HOTEL INDIGO LIJIANG adopt “Ancient Tea Horse Road?as its core brand concept, and successfully created and built the theme style and complete brand strategy for HOTEL INDIGO LIJIANG, enabling visitors coming for a rest to experience the beautiful historical Lijiang at every place, bright and brave caravan as well as impetuous and solemn Yulong snow mountain. Everything here bears profound memory points.

TOUCHPOINT

Building HOTEL INDIGO as one of the most popular hotels in Greater China

The successful case as HOTEL INDIGO LIJIANG promotes closer cooperation between 球王会体育官方app and IHG. They have successfully built HOTEL INDIGO into one of the most popular hotels in Greater China. 球王会体育官方app has provided support for more different HOTEL INDIGO to build the delivering basis for brand communications to enable every visitor staying here to experience the unique brand spirit which is transformed and presented at every corner through the brand touch points.

vocuis indigolijiang brand strategy–2200px 02 2011

透過長達8個月周密研究分析及數百頁

策略建立成功創造並建立了麗江英迪格酒店

HOTEL INDIGO LIJIANG 的主題風?/span>

與完整的品牌策略.

vocuis indigolijiang brand strategy–2200px 04 2011 1
vocuis indigolijiang brand strategy–2200px 11 2011
vocuis indigolijiang brand strategy–2200px 12 2011
vocuis indigolijiang brand strategy–2200px 18 2011
vocuis indigolijiang brand strategy–2200px 14 2011
vocuis indigolijiang brand strategy–2200px 13 2011
vocuis indigolijiang brand strategy–2200px 04 2011
vocuis indigolijiang brand strategy–2200px 03 2011

indigo logo 300x180

Any INDIGO
is unique

球王会体育官方app creates unique and memorable hotel experience
for each HOTEL INDIGO hotel.

Each HOTEL INDIGO has many stories.These stories may happen at the original site of the hotel, or its surrounding streets, and they are fermenting as time goes by, becoming more precious. All HOTEL INDIGO hotels are located at local famous culture regions to fully show the local regional features. As for the building styles and internal decorations, HOTEL INDIGO, with its great originality, is designed and combined with local culture to build such a staying space with which the visitors and owners are so fascinated. Therefore, you will never find exactly the same two HOTEL INDIGO hotels. Staying at HOTEL INDIGO, customers may enjoy high-quality hotel living and gain a new and unforgettable experience.

球王会体育官方app, as the creative design development partner of IHG INDIGO, leads all members in other consultant creative teams to create brand stories and explore many beautiful stories for every entrusted INDIGO hotel from selection of story elements, theme positioning to conversion of design concepts, enabling visitors to experience its brand spirit and acting as the guidance for hotel space design and marketing strategies.

100

Countries

4700

Hotels

160

Million of Stays

10

Famous Hotel Brands

Unknown

Client
IHG
Project
HOTEL INDIGO – Lijiang
Services
Hotel Branding Strategy

About IHG

IHG, as a global hotel group, possesses over 4700 hotels spreading in nearly 100 countries all over the world, with 674,000 guest rooms or so. IHG expects to build “Great Hotels Guests Love?by the combination of brand hotels at different regions, outstanding staff and first-class deliverable system. The core of its enterprise culture is “promise to do everything carefully and responsibly?

ihg logos
MORE
CASESTUDIES

The post INDIGO HOTEL ?Lijiang Yunnan, China -copy -copy appeared first on 球王会体育官方app Branding & Design.

]]> Design – 球王会体育官方app Branding & Design //haoteju.com/portfolio/indigo-hotel-lijiang-yunnan-china-3/ Tue, 12 Jul 2022 10:11:57 +0000 //haoteju.com/portfolio/indigo-hotel-lijiang-yunnan-china-3/ 球王会体育官方app is responsible for the early concept development in the hotel design of HOTEL INDIGO LIJIANG, plan the brand culture and theme to show at every details of the whole hotel, by complete steps, including investigation, research, thinking, strategy, design...

The post INDIGO HOTEL ?Lijiang Yunnan, China -copy appeared first on 球王会体育官方app Branding & Design.

]]>

Case Study

HOTEL INDIGO LIJIANG

Implementation of the Plan

An Old Town – Lijiang, the older and more energetic.

The Old Town of Lijiang is located at Lijiang City, Yunnan Province. Lijiang is situated at the prefecture-level city of north region of Yunnan province. Located at the south rim of the Qinghai-Tibet plateau at the altitude of 2,400 meters for 800 years, it has been listed as a world heritage site by UNESCO for its unique, strong culture and rich topographic hydrology. It is an old town, the older and more energetic.

When INDIGO hotel came to Old Town of Lijiang, we established HOTEL INDIGO LIJIANG, a high-end boutique hotel located at the Old Town of Lijiang with 800 years history. HOTEL INDIGO LIJIANG, inspired by the Ancient Tea Horse Road of the neighbourhood culture in Lijiang, provides the customers with such a sense of traversing as they would pass by the historical figures and events. Then or Now, they may feel the lingering charm of history and atmosphere of humanism, as well as the old town and unique charming provided by HOTEL INDIGO LIJIANG.

Rich culture and beautiful outlook to be extracted accurately
Find the different DNA of INDIGO LIJIANG

With 800 years?history, Lijiang has a number of stories itself. There the special scenic spots as Naxi, Dongba culture, Yulong Snow Mountain, Ancient Tea Horse road, Old Wooden Town…, as well as many elements like rich history, humanities, nature, all of which strongly impress on visitors. Naturally, how to pick up the greatest one among such elements and create the own characteristics around other hotels becomes an extreme hard work.

Research & Analysis

Storyline Development
History And Geography Research
Culture study
Brand Attribute / Culture Development
Brand Storyline Core Value Development
Develop Brand storyline tag line

Industry Study
Competitor Analysis
Global & Local Market Evaluation
Opportunity Analysis
Market Research

Strategy & Concept

Story Board Development
Story Concept And Manifesto
Brand Culture And Value Appreciation
Onto Imagery And Design

Story Touchpoints
Brand Storyline Core Value Development

Brand Expression & Imagery Development
Create Brand Expression
Visual Expression Imagery Development
Expression Imagery Extension Concepts

Design Direction

Design Elements
Brand Book
Brand Image Development
Story Copywriting

Brand Extension Design
Key Visual Design
Conceptual Development
Collateral Design

Focus on the communication core advantage

球王会体育官方app looks around the Lijiang competition environment where the beautiful culture attracts visitors and many inns and international hotels come to develop. To win in the competitive environment, HOTEL INDIGO LIJIANG must build a clear and unique brand image which is distinct from the images and concepts of competitors in this place.

 

Accordingly, 球王会体育官方app provides a comprehensive design plan for the overall brand development of HOTEL INDIGO LIJIANG. At the early stage of market survey, 球王会体育官方app came to Lijiang, Yunnan and explored local culture and peculiarities. They visited every corner here and chatted with the older of Dongba region to explore the special neighbourhood culture surrounding the hotel. After deep communications, 球王会体育官方app finally created the unique brand story of HOTEL INDIGO LIJIANG and the Visual image of special theme.

Digging Outstanding Part of INDIGO Lijiang

When performing culture analysis and clearing at the early stage, 球王会体育官方app team made the collection, clearing up and arrangement of second-hand materials in an initial coverage, to expect to know the culture nature of Lijiang from various aspects; then, they visited the actual project site and found there are many story elements in Lijiang, like the special scenic spots and humanities, nature as Naxi, Dongba Culture, Yulong Snow Mountain, Ancient Tea Horse Road, Old Wooden Town…

 

After months of exploration, selection, and discussion with IHG team, we found that the location of current INDIGO Lijiang was the post at the past silk road; so inspired by the caravan story and spirit of the people doing business or transporting goods on the silk road, we took it into the hotel frame, creating the “Ancient Tea Horse Road? an very attractive story combined with insightful background theme. The spirit bearing thousands of glory time in Lijiang, today, it presents a totally different new concept.

Redefining the Ancient Tea Horse Road

球王会体育官方app further explored the story of “Ancient Tea Horse Road?by widely collecting elements related to caravan and Ancient Tea Horse Road and using the customer experience trip tool to achieve the contextualization of the flow when customers come to experience the hotel. By extracting and refining potential elements, using creative transformation, and thinking about the possible touch points transformed from the elements in the trip, 球王会体育官方app was intended to provide a completely new amazing surprise for customers.

CORE CONCEPT

Loyal to Brand-centred Experience and Presenting Comprehensive Brand Concept

Finally, 球王会体育官方app recommended that HOTEL INDIGO LIJIANG adopt “Ancient Tea Horse Road?as its core brand concept, and successfully created and built the theme style and complete brand strategy for HOTEL INDIGO LIJIANG, enabling visitors coming for a rest to experience the beautiful historical Lijiang at every place, bright and brave caravan as well as impetuous and solemn Yulong snow mountain. Everything here bears profound memory points.

TOUCHPOINT

Building HOTEL INDIGO as one of the most popular hotels in Greater China

The successful case as HOTEL INDIGO LIJIANG promotes closer cooperation between 球王会体育官方app and IHG. They have successfully built HOTEL INDIGO into one of the most popular hotels in Greater China. 球王会体育官方app has provided support for more different HOTEL INDIGO to build the delivering basis for brand communications to enable every visitor staying here to experience the unique brand spirit which is transformed and presented at every corner through the brand touch points.

vocuis indigolijiang brand strategy–2200px 02 2011

透過長達8個月周密研究分析及數百頁

策略建立成功創造並建立了麗江英迪格酒店

HOTEL INDIGO LIJIANG 的主題風?/span>

與完整的品牌策略.

vocuis indigolijiang brand strategy–2200px 04 2011 1
vocuis indigolijiang brand strategy–2200px 11 2011
vocuis indigolijiang brand strategy–2200px 12 2011
vocuis indigolijiang brand strategy–2200px 18 2011
vocuis indigolijiang brand strategy–2200px 14 2011
vocuis indigolijiang brand strategy–2200px 13 2011
vocuis indigolijiang brand strategy–2200px 04 2011
vocuis indigolijiang brand strategy–2200px 03 2011

indigo logo 300x180

Any INDIGO
is unique

球王会体育官方app creates unique and memorable hotel experience
for each HOTEL INDIGO hotel.

Each HOTEL INDIGO has many stories.These stories may happen at the original site of the hotel, or its surrounding streets, and they are fermenting as time goes by, becoming more precious. All HOTEL INDIGO hotels are located at local famous culture regions to fully show the local regional features. As for the building styles and internal decorations, HOTEL INDIGO, with its great originality, is designed and combined with local culture to build such a staying space with which the visitors and owners are so fascinated. Therefore, you will never find exactly the same two HOTEL INDIGO hotels. Staying at HOTEL INDIGO, customers may enjoy high-quality hotel living and gain a new and unforgettable experience.

球王会体育官方app, as the creative design development partner of IHG INDIGO, leads all members in other consultant creative teams to create brand stories and explore many beautiful stories for every entrusted INDIGO hotel from selection of story elements, theme positioning to conversion of design concepts, enabling visitors to experience its brand spirit and acting as the guidance for hotel space design and marketing strategies.

100

Countries

4700

Hotels

160

Million of Stays

10

Famous Hotel Brands

Unknown

Client
IHG
Project
HOTEL INDIGO – Lijiang
Services
Hotel Branding Strategy

About IHG

IHG, as a global hotel group, possesses over 4700 hotels spreading in nearly 100 countries all over the world, with 674,000 guest rooms or so. IHG expects to build “Great Hotels Guests Love?by the combination of brand hotels at different regions, outstanding staff and first-class deliverable system. The core of its enterprise culture is “promise to do everything carefully and responsibly?

ihg logos
MORE
CASESTUDIES

The post INDIGO HOTEL ?Lijiang Yunnan, China -copy appeared first on 球王会体育官方app Branding & Design.

]]> Design – 球王会体育官方app Branding & Design //haoteju.com/portfolio/indigo-hotel-lijiang-yunnan-china-3/ Tue, 12 Jul 2022 03:38:16 +0000 //haoteju.com/portfolio/indigo-hotel-lijiang-yunnan-china-3/ 球王会体育官方app is responsible for the early concept development in the hotel design of HOTEL INDIGO LIJIANG, plan the brand culture and theme to show at every details of the whole hotel, by complete steps, including investigation, research, thinking, strategy, design...

The post INDIGO HOTEL ?Lijiang Yunnan, China -copy appeared first on 球王会体育官方app Branding & Design.

]]>

Case Study

HOTEL INDIGO LIJIANG

Implementation of the Plan

An Old Town – Lijiang, the older and more energetic.

The Old Town of Lijiang is located at Lijiang City, Yunnan Province. Lijiang is situated at the prefecture-level city of north region of Yunnan province. Located at the south rim of the Qinghai-Tibet plateau at the altitude of 2,400 meters for 800 years, it has been listed as a world heritage site by UNESCO for its unique, strong culture and rich topographic hydrology. It is an old town, the older and more energetic.

When INDIGO hotel came to Old Town of Lijiang, we established HOTEL INDIGO LIJIANG, a high-end boutique hotel located at the Old Town of Lijiang with 800 years history. HOTEL INDIGO LIJIANG, inspired by the Ancient Tea Horse Road of the neighbourhood culture in Lijiang, provides the customers with such a sense of traversing as they would pass by the historical figures and events. Then or Now, they may feel the lingering charm of history and atmosphere of humanism, as well as the old town and unique charming provided by HOTEL INDIGO LIJIANG.

Rich culture and beautiful outlook to be extracted accurately
Find the different DNA of INDIGO LIJIANG

With 800 years?history, Lijiang has a number of stories itself. There the special scenic spots as Naxi, Dongba culture, Yulong Snow Mountain, Ancient Tea Horse road, Old Wooden Town…, as well as many elements like rich history, humanities, nature, all of which strongly impress on visitors. Naturally, how to pick up the greatest one among such elements and create the own characteristics around other hotels becomes an extreme hard work.

Research & Analysis

Storyline Development
History And Geography Research
Culture study
Brand Attribute / Culture Development
Brand Storyline Core Value Development
Develop Brand storyline tag line

Industry Study
Competitor Analysis
Global & Local Market Evaluation
Opportunity Analysis
Market Research

Strategy & Concept

Story Board Development
Story Concept And Manifesto
Brand Culture And Value Appreciation
Onto Imagery And Design

Story Touchpoints
Brand Storyline Core Value Development

Brand Expression & Imagery Development
Create Brand Expression
Visual Expression Imagery Development
Expression Imagery Extension Concepts

Design Direction

Design Elements
Brand Book
Brand Image Development
Story Copywriting

Brand Extension Design
Key Visual Design
Conceptual Development
Collateral Design

Focus on the communication core advantage

球王会体育官方app looks around the Lijiang competition environment where the beautiful culture attracts visitors and many inns and international hotels come to develop. To win in the competitive environment, HOTEL INDIGO LIJIANG must build a clear and unique brand image which is distinct from the images and concepts of competitors in this place.

 

Accordingly, 球王会体育官方app provides a comprehensive design plan for the overall brand development of HOTEL INDIGO LIJIANG. At the early stage of market survey, 球王会体育官方app came to Lijiang, Yunnan and explored local culture and peculiarities. They visited every corner here and chatted with the older of Dongba region to explore the special neighbourhood culture surrounding the hotel. After deep communications, 球王会体育官方app finally created the unique brand story of HOTEL INDIGO LIJIANG and the Visual image of special theme.

Digging Outstanding Part of INDIGO Lijiang

When performing culture analysis and clearing at the early stage, 球王会体育官方app team made the collection, clearing up and arrangement of second-hand materials in an initial coverage, to expect to know the culture nature of Lijiang from various aspects; then, they visited the actual project site and found there are many story elements in Lijiang, like the special scenic spots and humanities, nature as Naxi, Dongba Culture, Yulong Snow Mountain, Ancient Tea Horse Road, Old Wooden Town…

 

After months of exploration, selection, and discussion with IHG team, we found that the location of current INDIGO Lijiang was the post at the past silk road; so inspired by the caravan story and spirit of the people doing business or transporting goods on the silk road, we took it into the hotel frame, creating the “Ancient Tea Horse Road? an very attractive story combined with insightful background theme. The spirit bearing thousands of glory time in Lijiang, today, it presents a totally different new concept.

Redefining the Ancient Tea Horse Road

球王会体育官方app further explored the story of “Ancient Tea Horse Road?by widely collecting elements related to caravan and Ancient Tea Horse Road and using the customer experience trip tool to achieve the contextualization of the flow when customers come to experience the hotel. By extracting and refining potential elements, using creative transformation, and thinking about the possible touch points transformed from the elements in the trip, 球王会体育官方app was intended to provide a completely new amazing surprise for customers.

CORE CONCEPT

Loyal to Brand-centred Experience and Presenting Comprehensive Brand Concept

Finally, 球王会体育官方app recommended that HOTEL INDIGO LIJIANG adopt “Ancient Tea Horse Road?as its core brand concept, and successfully created and built the theme style and complete brand strategy for HOTEL INDIGO LIJIANG, enabling visitors coming for a rest to experience the beautiful historical Lijiang at every place, bright and brave caravan as well as impetuous and solemn Yulong snow mountain. Everything here bears profound memory points.

TOUCHPOINT

Building HOTEL INDIGO as one of the most popular hotels in Greater China

The successful case as HOTEL INDIGO LIJIANG promotes closer cooperation between 球王会体育官方app and IHG. They have successfully built HOTEL INDIGO into one of the most popular hotels in Greater China. 球王会体育官方app has provided support for more different HOTEL INDIGO to build the delivering basis for brand communications to enable every visitor staying here to experience the unique brand spirit which is transformed and presented at every corner through the brand touch points.

vocuis indigolijiang brand strategy–2200px 02 2011

透過長達8個月周密研究分析及數百頁

策略建立成功創造並建立了麗江英迪格酒店

HOTEL INDIGO LIJIANG 的主題風?/span>

與完整的品牌策略.

vocuis indigolijiang brand strategy–2200px 04 2011 1
vocuis indigolijiang brand strategy–2200px 11 2011
vocuis indigolijiang brand strategy–2200px 12 2011
vocuis indigolijiang brand strategy–2200px 18 2011
vocuis indigolijiang brand strategy–2200px 14 2011
vocuis indigolijiang brand strategy–2200px 13 2011
vocuis indigolijiang brand strategy–2200px 04 2011
vocuis indigolijiang brand strategy–2200px 03 2011

indigo logo 300x180

Any INDIGO
is unique

球王会体育官方app creates unique and memorable hotel experience
for each HOTEL INDIGO hotel.

Each HOTEL INDIGO has many stories.These stories may happen at the original site of the hotel, or its surrounding streets, and they are fermenting as time goes by, becoming more precious. All HOTEL INDIGO hotels are located at local famous culture regions to fully show the local regional features. As for the building styles and internal decorations, HOTEL INDIGO, with its great originality, is designed and combined with local culture to build such a staying space with which the visitors and owners are so fascinated. Therefore, you will never find exactly the same two HOTEL INDIGO hotels. Staying at HOTEL INDIGO, customers may enjoy high-quality hotel living and gain a new and unforgettable experience.

球王会体育官方app, as the creative design development partner of IHG INDIGO, leads all members in other consultant creative teams to create brand stories and explore many beautiful stories for every entrusted INDIGO hotel from selection of story elements, theme positioning to conversion of design concepts, enabling visitors to experience its brand spirit and acting as the guidance for hotel space design and marketing strategies.

100

Countries

4700

Hotels

160

Million of Stays

10

Famous Hotel Brands

Unknown

Client
IHG
Project
HOTEL INDIGO – Lijiang
Services
Hotel Branding Strategy

About IHG

IHG, as a global hotel group, possesses over 4700 hotels spreading in nearly 100 countries all over the world, with 674,000 guest rooms or so. IHG expects to build “Great Hotels Guests Love?by the combination of brand hotels at different regions, outstanding staff and first-class deliverable system. The core of its enterprise culture is “promise to do everything carefully and responsibly?

ihg logos
MORE
CASESTUDIES

The post INDIGO HOTEL ?Lijiang Yunnan, China -copy appeared first on 球王会体育官方app Branding & Design.

]]> Design – 球王会体育官方app Branding & Design //haoteju.com/portfolio/indigo-hotel-lijiang-yunnan-china-3/ Mon, 11 Jul 2022 11:13:45 +0000 //haoteju.com/portfolio/indigo-hotel-lijiang-yunnan-china-3/ 球王会体育官方app is responsible for the early concept development in the hotel design of HOTEL INDIGO LIJIANG, plan the brand culture and theme to show at every details of the whole hotel, by complete steps, including investigation, research, thinking, strategy, design...

The post INDIGO HOTEL ?Lijiang Yunnan, China -copy -copy appeared first on 球王会体育官方app Branding & Design.

]]>

Case Study

HOTEL INDIGO LIJIANG

Implementation of the Plan

An Old Town – Lijiang, the older and more energetic.

The Old Town of Lijiang is located at Lijiang City, Yunnan Province. Lijiang is situated at the prefecture-level city of north region of Yunnan province. Located at the south rim of the Qinghai-Tibet plateau at the altitude of 2,400 meters for 800 years, it has been listed as a world heritage site by UNESCO for its unique, strong culture and rich topographic hydrology. It is an old town, the older and more energetic.

When INDIGO hotel came to Old Town of Lijiang, we established HOTEL INDIGO LIJIANG, a high-end boutique hotel located at the Old Town of Lijiang with 800 years history. HOTEL INDIGO LIJIANG, inspired by the Ancient Tea Horse Road of the neighbourhood culture in Lijiang, provides the customers with such a sense of traversing as they would pass by the historical figures and events. Then or Now, they may feel the lingering charm of history and atmosphere of humanism, as well as the old town and unique charming provided by HOTEL INDIGO LIJIANG.

Rich culture and beautiful outlook to be extracted accurately
Find the different DNA of INDIGO LIJIANG

With 800 years?history, Lijiang has a number of stories itself. There the special scenic spots as Naxi, Dongba culture, Yulong Snow Mountain, Ancient Tea Horse road, Old Wooden Town…, as well as many elements like rich history, humanities, nature, all of which strongly impress on visitors. Naturally, how to pick up the greatest one among such elements and create the own characteristics around other hotels becomes an extreme hard work.

Research & Analysis

Storyline Development
History And Geography Research
Culture study
Brand Attribute / Culture Development
Brand Storyline Core Value Development
Develop Brand storyline tag line

Industry Study
Competitor Analysis
Global & Local Market Evaluation
Opportunity Analysis
Market Research

Strategy & Concept

Story Board Development
Story Concept And Manifesto
Brand Culture And Value Appreciation
Onto Imagery And Design

Story Touchpoints
Brand Storyline Core Value Development

Brand Expression & Imagery Development
Create Brand Expression
Visual Expression Imagery Development
Expression Imagery Extension Concepts

Design Direction

Design Elements
Brand Book
Brand Image Development
Story Copywriting

Brand Extension Design
Key Visual Design
Conceptual Development
Collateral Design

Focus on the communication core advantage

球王会体育官方app looks around the Lijiang competition environment where the beautiful culture attracts visitors and many inns and international hotels come to develop. To win in the competitive environment, HOTEL INDIGO LIJIANG must build a clear and unique brand image which is distinct from the images and concepts of competitors in this place.

 

Accordingly, 球王会体育官方app provides a comprehensive design plan for the overall brand development of HOTEL INDIGO LIJIANG. At the early stage of market survey, 球王会体育官方app came to Lijiang, Yunnan and explored local culture and peculiarities. They visited every corner here and chatted with the older of Dongba region to explore the special neighbourhood culture surrounding the hotel. After deep communications, 球王会体育官方app finally created the unique brand story of HOTEL INDIGO LIJIANG and the Visual image of special theme.

Digging Outstanding Part of INDIGO Lijiang

When performing culture analysis and clearing at the early stage, 球王会体育官方app team made the collection, clearing up and arrangement of second-hand materials in an initial coverage, to expect to know the culture nature of Lijiang from various aspects; then, they visited the actual project site and found there are many story elements in Lijiang, like the special scenic spots and humanities, nature as Naxi, Dongba Culture, Yulong Snow Mountain, Ancient Tea Horse Road, Old Wooden Town…

 

After months of exploration, selection, and discussion with IHG team, we found that the location of current INDIGO Lijiang was the post at the past silk road; so inspired by the caravan story and spirit of the people doing business or transporting goods on the silk road, we took it into the hotel frame, creating the “Ancient Tea Horse Road? an very attractive story combined with insightful background theme. The spirit bearing thousands of glory time in Lijiang, today, it presents a totally different new concept.

Redefining the Ancient Tea Horse Road

球王会体育官方app further explored the story of “Ancient Tea Horse Road?by widely collecting elements related to caravan and Ancient Tea Horse Road and using the customer experience trip tool to achieve the contextualization of the flow when customers come to experience the hotel. By extracting and refining potential elements, using creative transformation, and thinking about the possible touch points transformed from the elements in the trip, 球王会体育官方app was intended to provide a completely new amazing surprise for customers.

CORE CONCEPT

Loyal to Brand-centred Experience and Presenting Comprehensive Brand Concept

Finally, 球王会体育官方app recommended that HOTEL INDIGO LIJIANG adopt “Ancient Tea Horse Road?as its core brand concept, and successfully created and built the theme style and complete brand strategy for HOTEL INDIGO LIJIANG, enabling visitors coming for a rest to experience the beautiful historical Lijiang at every place, bright and brave caravan as well as impetuous and solemn Yulong snow mountain. Everything here bears profound memory points.

TOUCHPOINT

Building HOTEL INDIGO as one of the most popular hotels in Greater China

The successful case as HOTEL INDIGO LIJIANG promotes closer cooperation between 球王会体育官方app and IHG. They have successfully built HOTEL INDIGO into one of the most popular hotels in Greater China. 球王会体育官方app has provided support for more different HOTEL INDIGO to build the delivering basis for brand communications to enable every visitor staying here to experience the unique brand spirit which is transformed and presented at every corner through the brand touch points.

vocuis indigolijiang brand strategy–2200px 02 2011

透過長達8個月周密研究分析及數百頁

策略建立成功創造並建立了麗江英迪格酒店

HOTEL INDIGO LIJIANG 的主題風?/span>

與完整的品牌策略.

vocuis indigolijiang brand strategy–2200px 04 2011 1
vocuis indigolijiang brand strategy–2200px 11 2011
vocuis indigolijiang brand strategy–2200px 12 2011
vocuis indigolijiang brand strategy–2200px 18 2011
vocuis indigolijiang brand strategy–2200px 14 2011
vocuis indigolijiang brand strategy–2200px 13 2011
vocuis indigolijiang brand strategy–2200px 04 2011
vocuis indigolijiang brand strategy–2200px 03 2011

indigo logo 300x180

Any INDIGO
is unique

球王会体育官方app creates unique and memorable hotel experience
for each HOTEL INDIGO hotel.

Each HOTEL INDIGO has many stories.These stories may happen at the original site of the hotel, or its surrounding streets, and they are fermenting as time goes by, becoming more precious. All HOTEL INDIGO hotels are located at local famous culture regions to fully show the local regional features. As for the building styles and internal decorations, HOTEL INDIGO, with its great originality, is designed and combined with local culture to build such a staying space with which the visitors and owners are so fascinated. Therefore, you will never find exactly the same two HOTEL INDIGO hotels. Staying at HOTEL INDIGO, customers may enjoy high-quality hotel living and gain a new and unforgettable experience.

球王会体育官方app, as the creative design development partner of IHG INDIGO, leads all members in other consultant creative teams to create brand stories and explore many beautiful stories for every entrusted INDIGO hotel from selection of story elements, theme positioning to conversion of design concepts, enabling visitors to experience its brand spirit and acting as the guidance for hotel space design and marketing strategies.

100

Countries

4700

Hotels

160

Million of Stays

10

Famous Hotel Brands

Unknown

Client
IHG
Project
HOTEL INDIGO – Lijiang
Services
Hotel Branding Strategy

About IHG

IHG, as a global hotel group, possesses over 4700 hotels spreading in nearly 100 countries all over the world, with 674,000 guest rooms or so. IHG expects to build “Great Hotels Guests Love?by the combination of brand hotels at different regions, outstanding staff and first-class deliverable system. The core of its enterprise culture is “promise to do everything carefully and responsibly?

ihg logos
MORE
CASESTUDIES

The post INDIGO HOTEL ?Lijiang Yunnan, China -copy -copy appeared first on 球王会体育官方app Branding & Design.

]]> Design – 球王会体育官方app Branding & Design //haoteju.com/portfolio/indigo-hotel-lijiang-yunnan-china-3/ Fri, 08 Jul 2022 06:01:13 +0000 //haoteju.com/portfolio/indigo-hotel-lijiang-yunnan-china-3/ 球王会体育官方app is responsible for the early concept development in the hotel design of HOTEL INDIGO LIJIANG, plan the brand culture and theme to show at every details of the whole hotel, by complete steps, including investigation, research, thinking, strategy, design...

The post INDIGO HOTEL ?Lijiang Yunnan, China -copy appeared first on 球王会体育官方app Branding & Design.

]]>

Case Study

HOTEL INDIGO LIJIANG

Implementation of the Plan

An Old Town – Lijiang, the older and more energetic.

The Old Town of Lijiang is located at Lijiang City, Yunnan Province. Lijiang is situated at the prefecture-level city of north region of Yunnan province. Located at the south rim of the Qinghai-Tibet plateau at the altitude of 2,400 meters for 800 years, it has been listed as a world heritage site by UNESCO for its unique, strong culture and rich topographic hydrology. It is an old town, the older and more energetic.

When INDIGO hotel came to Old Town of Lijiang, we established HOTEL INDIGO LIJIANG, a high-end boutique hotel located at the Old Town of Lijiang with 800 years history. HOTEL INDIGO LIJIANG, inspired by the Ancient Tea Horse Road of the neighbourhood culture in Lijiang, provides the customers with such a sense of traversing as they would pass by the historical figures and events. Then or Now, they may feel the lingering charm of history and atmosphere of humanism, as well as the old town and unique charming provided by HOTEL INDIGO LIJIANG.

Rich culture and beautiful outlook to be extracted accurately
Find the different DNA of INDIGO LIJIANG

With 800 years?history, Lijiang has a number of stories itself. There the special scenic spots as Naxi, Dongba culture, Yulong Snow Mountain, Ancient Tea Horse road, Old Wooden Town…, as well as many elements like rich history, humanities, nature, all of which strongly impress on visitors. Naturally, how to pick up the greatest one among such elements and create the own characteristics around other hotels becomes an extreme hard work.

Research & Analysis

Storyline Development
History And Geography Research
Culture study
Brand Attribute / Culture Development
Brand Storyline Core Value Development
Develop Brand storyline tag line

Industry Study
Competitor Analysis
Global & Local Market Evaluation
Opportunity Analysis
Market Research

Strategy & Concept

Story Board Development
Story Concept And Manifesto
Brand Culture And Value Appreciation
Onto Imagery And Design

Story Touchpoints
Brand Storyline Core Value Development

Brand Expression & Imagery Development
Create Brand Expression
Visual Expression Imagery Development
Expression Imagery Extension Concepts

Design Direction

Design Elements
Brand Book
Brand Image Development
Story Copywriting

Brand Extension Design
Key Visual Design
Conceptual Development
Collateral Design

Focus on the communication core advantage

球王会体育官方app looks around the Lijiang competition environment where the beautiful culture attracts visitors and many inns and international hotels come to develop. To win in the competitive environment, HOTEL INDIGO LIJIANG must build a clear and unique brand image which is distinct from the images and concepts of competitors in this place.

 

Accordingly, 球王会体育官方app provides a comprehensive design plan for the overall brand development of HOTEL INDIGO LIJIANG. At the early stage of market survey, 球王会体育官方app came to Lijiang, Yunnan and explored local culture and peculiarities. They visited every corner here and chatted with the older of Dongba region to explore the special neighbourhood culture surrounding the hotel. After deep communications, 球王会体育官方app finally created the unique brand story of HOTEL INDIGO LIJIANG and the Visual image of special theme.

Digging Outstanding Part of INDIGO Lijiang

When performing culture analysis and clearing at the early stage, 球王会体育官方app team made the collection, clearing up and arrangement of second-hand materials in an initial coverage, to expect to know the culture nature of Lijiang from various aspects; then, they visited the actual project site and found there are many story elements in Lijiang, like the special scenic spots and humanities, nature as Naxi, Dongba Culture, Yulong Snow Mountain, Ancient Tea Horse Road, Old Wooden Town…

 

After months of exploration, selection, and discussion with IHG team, we found that the location of current INDIGO Lijiang was the post at the past silk road; so inspired by the caravan story and spirit of the people doing business or transporting goods on the silk road, we took it into the hotel frame, creating the “Ancient Tea Horse Road? an very attractive story combined with insightful background theme. The spirit bearing thousands of glory time in Lijiang, today, it presents a totally different new concept.

Redefining the Ancient Tea Horse Road

球王会体育官方app further explored the story of “Ancient Tea Horse Road?by widely collecting elements related to caravan and Ancient Tea Horse Road and using the customer experience trip tool to achieve the contextualization of the flow when customers come to experience the hotel. By extracting and refining potential elements, using creative transformation, and thinking about the possible touch points transformed from the elements in the trip, 球王会体育官方app was intended to provide a completely new amazing surprise for customers.

CORE CONCEPT

Loyal to Brand-centred Experience and Presenting Comprehensive Brand Concept

Finally, 球王会体育官方app recommended that HOTEL INDIGO LIJIANG adopt “Ancient Tea Horse Road?as its core brand concept, and successfully created and built the theme style and complete brand strategy for HOTEL INDIGO LIJIANG, enabling visitors coming for a rest to experience the beautiful historical Lijiang at every place, bright and brave caravan as well as impetuous and solemn Yulong snow mountain. Everything here bears profound memory points.

TOUCHPOINT

Building HOTEL INDIGO as one of the most popular hotels in Greater China

The successful case as HOTEL INDIGO LIJIANG promotes closer cooperation between 球王会体育官方app and IHG. They have successfully built HOTEL INDIGO into one of the most popular hotels in Greater China. 球王会体育官方app has provided support for more different HOTEL INDIGO to build the delivering basis for brand communications to enable every visitor staying here to experience the unique brand spirit which is transformed and presented at every corner through the brand touch points.

vocuis indigolijiang brand strategy–2200px 02 2011

透過長達8個月周密研究分析及數百頁

策略建立成功創造並建立了麗江英迪格酒店

HOTEL INDIGO LIJIANG 的主題風?/span>

與完整的品牌策略.

vocuis indigolijiang brand strategy–2200px 04 2011 1
vocuis indigolijiang brand strategy–2200px 11 2011
vocuis indigolijiang brand strategy–2200px 12 2011
vocuis indigolijiang brand strategy–2200px 18 2011
vocuis indigolijiang brand strategy–2200px 14 2011
vocuis indigolijiang brand strategy–2200px 13 2011
vocuis indigolijiang brand strategy–2200px 04 2011
vocuis indigolijiang brand strategy–2200px 03 2011

indigo logo 300x180

Any INDIGO
is unique

球王会体育官方app creates unique and memorable hotel experience
for each HOTEL INDIGO hotel.

Each HOTEL INDIGO has many stories.These stories may happen at the original site of the hotel, or its surrounding streets, and they are fermenting as time goes by, becoming more precious. All HOTEL INDIGO hotels are located at local famous culture regions to fully show the local regional features. As for the building styles and internal decorations, HOTEL INDIGO, with its great originality, is designed and combined with local culture to build such a staying space with which the visitors and owners are so fascinated. Therefore, you will never find exactly the same two HOTEL INDIGO hotels. Staying at HOTEL INDIGO, customers may enjoy high-quality hotel living and gain a new and unforgettable experience.

球王会体育官方app, as the creative design development partner of IHG INDIGO, leads all members in other consultant creative teams to create brand stories and explore many beautiful stories for every entrusted INDIGO hotel from selection of story elements, theme positioning to conversion of design concepts, enabling visitors to experience its brand spirit and acting as the guidance for hotel space design and marketing strategies.

100

Countries

4700

Hotels

160

Million of Stays

10

Famous Hotel Brands

Unknown

Client
IHG
Project
HOTEL INDIGO – Lijiang
Services
Hotel Branding Strategy

About IHG

IHG, as a global hotel group, possesses over 4700 hotels spreading in nearly 100 countries all over the world, with 674,000 guest rooms or so. IHG expects to build “Great Hotels Guests Love?by the combination of brand hotels at different regions, outstanding staff and first-class deliverable system. The core of its enterprise culture is “promise to do everything carefully and responsibly?

ihg logos
MORE
CASESTUDIES

The post INDIGO HOTEL ?Lijiang Yunnan, China -copy appeared first on 球王会体育官方app Branding & Design.

]]> Design – 球王会体育官方app Branding & Design //haoteju.com/portfolio/indigo-hotel-lijiang-yunnan-china-4/ Fri, 08 Jul 2022 05:58:14 +0000 //haoteju.com/portfolio/indigo-hotel-lijiang-yunnan-china-4/ 球王会体育官方app is responsible for the early concept development in the hotel design of HOTEL INDIGO LIJIANG, plan the brand culture and theme to show at every details of the whole hotel, by complete steps, including investigation, research, thinking, strategy, design...

The post INDIGO HOTEL ?Lijiang Yunnan, China -copy -copy appeared first on 球王会体育官方app Branding & Design.

]]>

Case Study

HOTEL INDIGO LIJIANG

Implementation of the Plan

An Old Town – Lijiang, the older and more energetic.

The Old Town of Lijiang is located at Lijiang City, Yunnan Province. Lijiang is situated at the prefecture-level city of north region of Yunnan province. Located at the south rim of the Qinghai-Tibet plateau at the altitude of 2,400 meters for 800 years, it has been listed as a world heritage site by UNESCO for its unique, strong culture and rich topographic hydrology. It is an old town, the older and more energetic.

When INDIGO hotel came to Old Town of Lijiang, we established HOTEL INDIGO LIJIANG, a high-end boutique hotel located at the Old Town of Lijiang with 800 years history. HOTEL INDIGO LIJIANG, inspired by the Ancient Tea Horse Road of the neighbourhood culture in Lijiang, provides the customers with such a sense of traversing as they would pass by the historical figures and events. Then or Now, they may feel the lingering charm of history and atmosphere of humanism, as well as the old town and unique charming provided by HOTEL INDIGO LIJIANG.

Rich culture and beautiful outlook to be extracted accurately
Find the different DNA of INDIGO LIJIANG

With 800 years?history, Lijiang has a number of stories itself. There the special scenic spots as Naxi, Dongba culture, Yulong Snow Mountain, Ancient Tea Horse road, Old Wooden Town…, as well as many elements like rich history, humanities, nature, all of which strongly impress on visitors. Naturally, how to pick up the greatest one among such elements and create the own characteristics around other hotels becomes an extreme hard work.

Research & Analysis

Storyline Development
History And Geography Research
Culture study
Brand Attribute / Culture Development
Brand Storyline Core Value Development
Develop Brand storyline tag line

Industry Study
Competitor Analysis
Global & Local Market Evaluation
Opportunity Analysis
Market Research

Strategy & Concept

Story Board Development
Story Concept And Manifesto
Brand Culture And Value Appreciation
Onto Imagery And Design

Story Touchpoints
Brand Storyline Core Value Development

Brand Expression & Imagery Development
Create Brand Expression
Visual Expression Imagery Development
Expression Imagery Extension Concepts

Design Direction

Design Elements
Brand Book
Brand Image Development
Story Copywriting

Brand Extension Design
Key Visual Design
Conceptual Development
Collateral Design

Focus on the communication core advantage

球王会体育官方app looks around the Lijiang competition environment where the beautiful culture attracts visitors and many inns and international hotels come to develop. To win in the competitive environment, HOTEL INDIGO LIJIANG must build a clear and unique brand image which is distinct from the images and concepts of competitors in this place.

 

Accordingly, 球王会体育官方app provides a comprehensive design plan for the overall brand development of HOTEL INDIGO LIJIANG. At the early stage of market survey, 球王会体育官方app came to Lijiang, Yunnan and explored local culture and peculiarities. They visited every corner here and chatted with the older of Dongba region to explore the special neighbourhood culture surrounding the hotel. After deep communications, 球王会体育官方app finally created the unique brand story of HOTEL INDIGO LIJIANG and the Visual image of special theme.

Digging Outstanding Part of INDIGO Lijiang

When performing culture analysis and clearing at the early stage, 球王会体育官方app team made the collection, clearing up and arrangement of second-hand materials in an initial coverage, to expect to know the culture nature of Lijiang from various aspects; then, they visited the actual project site and found there are many story elements in Lijiang, like the special scenic spots and humanities, nature as Naxi, Dongba Culture, Yulong Snow Mountain, Ancient Tea Horse Road, Old Wooden Town…

 

After months of exploration, selection, and discussion with IHG team, we found that the location of current INDIGO Lijiang was the post at the past silk road; so inspired by the caravan story and spirit of the people doing business or transporting goods on the silk road, we took it into the hotel frame, creating the “Ancient Tea Horse Road? an very attractive story combined with insightful background theme. The spirit bearing thousands of glory time in Lijiang, today, it presents a totally different new concept.

Redefining the Ancient Tea Horse Road

球王会体育官方app further explored the story of “Ancient Tea Horse Road?by widely collecting elements related to caravan and Ancient Tea Horse Road and using the customer experience trip tool to achieve the contextualization of the flow when customers come to experience the hotel. By extracting and refining potential elements, using creative transformation, and thinking about the possible touch points transformed from the elements in the trip, 球王会体育官方app was intended to provide a completely new amazing surprise for customers.

CORE CONCEPT

Loyal to Brand-centred Experience and Presenting Comprehensive Brand Concept

Finally, 球王会体育官方app recommended that HOTEL INDIGO LIJIANG adopt “Ancient Tea Horse Road?as its core brand concept, and successfully created and built the theme style and complete brand strategy for HOTEL INDIGO LIJIANG, enabling visitors coming for a rest to experience the beautiful historical Lijiang at every place, bright and brave caravan as well as impetuous and solemn Yulong snow mountain. Everything here bears profound memory points.

TOUCHPOINT

Building HOTEL INDIGO as one of the most popular hotels in Greater China

The successful case as HOTEL INDIGO LIJIANG promotes closer cooperation between 球王会体育官方app and IHG. They have successfully built HOTEL INDIGO into one of the most popular hotels in Greater China. 球王会体育官方app has provided support for more different HOTEL INDIGO to build the delivering basis for brand communications to enable every visitor staying here to experience the unique brand spirit which is transformed and presented at every corner through the brand touch points.

vocuis indigolijiang brand strategy–2200px 02 2011

透過長達8個月周密研究分析及數百頁

策略建立成功創造並建立了麗江英迪格酒店

HOTEL INDIGO LIJIANG 的主題風?/span>

與完整的品牌策略.

vocuis indigolijiang brand strategy–2200px 04 2011 1
vocuis indigolijiang brand strategy–2200px 11 2011
vocuis indigolijiang brand strategy–2200px 12 2011
vocuis indigolijiang brand strategy–2200px 18 2011
vocuis indigolijiang brand strategy–2200px 14 2011
vocuis indigolijiang brand strategy–2200px 13 2011
vocuis indigolijiang brand strategy–2200px 04 2011
vocuis indigolijiang brand strategy–2200px 03 2011

indigo logo 300x180

Any INDIGO
is unique

球王会体育官方app creates unique and memorable hotel experience
for each HOTEL INDIGO hotel.

Each HOTEL INDIGO has many stories.These stories may happen at the original site of the hotel, or its surrounding streets, and they are fermenting as time goes by, becoming more precious. All HOTEL INDIGO hotels are located at local famous culture regions to fully show the local regional features. As for the building styles and internal decorations, HOTEL INDIGO, with its great originality, is designed and combined with local culture to build such a staying space with which the visitors and owners are so fascinated. Therefore, you will never find exactly the same two HOTEL INDIGO hotels. Staying at HOTEL INDIGO, customers may enjoy high-quality hotel living and gain a new and unforgettable experience.

球王会体育官方app, as the creative design development partner of IHG INDIGO, leads all members in other consultant creative teams to create brand stories and explore many beautiful stories for every entrusted INDIGO hotel from selection of story elements, theme positioning to conversion of design concepts, enabling visitors to experience its brand spirit and acting as the guidance for hotel space design and marketing strategies.

100

Countries

4700

Hotels

160

Million of Stays

10

Famous Hotel Brands

Unknown

Client
IHG
Project
HOTEL INDIGO – Lijiang
Services
Hotel Branding Strategy

About IHG

IHG, as a global hotel group, possesses over 4700 hotels spreading in nearly 100 countries all over the world, with 674,000 guest rooms or so. IHG expects to build “Great Hotels Guests Love?by the combination of brand hotels at different regions, outstanding staff and first-class deliverable system. The core of its enterprise culture is “promise to do everything carefully and responsibly?

ihg logos
MORE
CASESTUDIES

The post INDIGO HOTEL ?Lijiang Yunnan, China -copy -copy appeared first on 球王会体育官方app Branding & Design.

]]> Design – 球王会体育官方app Branding & Design //haoteju.com/portfolio/indigo-hotel-lijiang-yunnan-china-4/ Tue, 05 Jul 2022 03:05:06 +0000 //haoteju.com/portfolio/indigo-hotel-lijiang-yunnan-china-4/ 球王会体育官方app is responsible for the early concept development in the hotel design of HOTEL INDIGO LIJIANG, plan the brand culture and theme to show at every details of the whole hotel, by complete steps, including investigation, research, thinking, strategy, design...

The post INDIGO HOTEL ?Lijiang Yunnan, China -copy appeared first on 球王会体育官方app Branding & Design.

]]>

Case Study

HOTEL INDIGO LIJIANG

Implementation of the Plan

An Old Town – Lijiang, the older and more energetic.

The Old Town of Lijiang is located at Lijiang City, Yunnan Province. Lijiang is situated at the prefecture-level city of north region of Yunnan province. Located at the south rim of the Qinghai-Tibet plateau at the altitude of 2,400 meters for 800 years, it has been listed as a world heritage site by UNESCO for its unique, strong culture and rich topographic hydrology. It is an old town, the older and more energetic.

When INDIGO hotel came to Old Town of Lijiang, we established HOTEL INDIGO LIJIANG, a high-end boutique hotel located at the Old Town of Lijiang with 800 years history. HOTEL INDIGO LIJIANG, inspired by the Ancient Tea Horse Road of the neighbourhood culture in Lijiang, provides the customers with such a sense of traversing as they would pass by the historical figures and events. Then or Now, they may feel the lingering charm of history and atmosphere of humanism, as well as the old town and unique charming provided by HOTEL INDIGO LIJIANG.

Rich culture and beautiful outlook to be extracted accurately
Find the different DNA of INDIGO LIJIANG

With 800 years?history, Lijiang has a number of stories itself. There the special scenic spots as Naxi, Dongba culture, Yulong Snow Mountain, Ancient Tea Horse road, Old Wooden Town…, as well as many elements like rich history, humanities, nature, all of which strongly impress on visitors. Naturally, how to pick up the greatest one among such elements and create the own characteristics around other hotels becomes an extreme hard work.

Research & Analysis

Storyline Development
History And Geography Research
Culture study
Brand Attribute / Culture Development
Brand Storyline Core Value Development
Develop Brand storyline tag line

Industry Study
Competitor Analysis
Global & Local Market Evaluation
Opportunity Analysis
Market Research

Strategy & Concept

Story Board Development
Story Concept And Manifesto
Brand Culture And Value Appreciation
Onto Imagery And Design

Story Touchpoints
Brand Storyline Core Value Development

Brand Expression & Imagery Development
Create Brand Expression
Visual Expression Imagery Development
Expression Imagery Extension Concepts

Design Direction

Design Elements
Brand Book
Brand Image Development
Story Copywriting

Brand Extension Design
Key Visual Design
Conceptual Development
Collateral Design

Focus on the communication core advantage

球王会体育官方app looks around the Lijiang competition environment where the beautiful culture attracts visitors and many inns and international hotels come to develop. To win in the competitive environment, HOTEL INDIGO LIJIANG must build a clear and unique brand image which is distinct from the images and concepts of competitors in this place.

 

Accordingly, 球王会体育官方app provides a comprehensive design plan for the overall brand development of HOTEL INDIGO LIJIANG. At the early stage of market survey, 球王会体育官方app came to Lijiang, Yunnan and explored local culture and peculiarities. They visited every corner here and chatted with the older of Dongba region to explore the special neighbourhood culture surrounding the hotel. After deep communications, 球王会体育官方app finally created the unique brand story of HOTEL INDIGO LIJIANG and the Visual image of special theme.

Digging Outstanding Part of INDIGO Lijiang

When performing culture analysis and clearing at the early stage, 球王会体育官方app team made the collection, clearing up and arrangement of second-hand materials in an initial coverage, to expect to know the culture nature of Lijiang from various aspects; then, they visited the actual project site and found there are many story elements in Lijiang, like the special scenic spots and humanities, nature as Naxi, Dongba Culture, Yulong Snow Mountain, Ancient Tea Horse Road, Old Wooden Town…

 

After months of exploration, selection, and discussion with IHG team, we found that the location of current INDIGO Lijiang was the post at the past silk road; so inspired by the caravan story and spirit of the people doing business or transporting goods on the silk road, we took it into the hotel frame, creating the “Ancient Tea Horse Road? an very attractive story combined with insightful background theme. The spirit bearing thousands of glory time in Lijiang, today, it presents a totally different new concept.

Redefining the Ancient Tea Horse Road

球王会体育官方app further explored the story of “Ancient Tea Horse Road?by widely collecting elements related to caravan and Ancient Tea Horse Road and using the customer experience trip tool to achieve the contextualization of the flow when customers come to experience the hotel. By extracting and refining potential elements, using creative transformation, and thinking about the possible touch points transformed from the elements in the trip, 球王会体育官方app was intended to provide a completely new amazing surprise for customers.

CORE CONCEPT

Loyal to Brand-centred Experience and Presenting Comprehensive Brand Concept

Finally, 球王会体育官方app recommended that HOTEL INDIGO LIJIANG adopt “Ancient Tea Horse Road?as its core brand concept, and successfully created and built the theme style and complete brand strategy for HOTEL INDIGO LIJIANG, enabling visitors coming for a rest to experience the beautiful historical Lijiang at every place, bright and brave caravan as well as impetuous and solemn Yulong snow mountain. Everything here bears profound memory points.

TOUCHPOINT

Building HOTEL INDIGO as one of the most popular hotels in Greater China

The successful case as HOTEL INDIGO LIJIANG promotes closer cooperation between 球王会体育官方app and IHG. They have successfully built HOTEL INDIGO into one of the most popular hotels in Greater China. 球王会体育官方app has provided support for more different HOTEL INDIGO to build the delivering basis for brand communications to enable every visitor staying here to experience the unique brand spirit which is transformed and presented at every corner through the brand touch points.

vocuis indigolijiang brand strategy–2200px 02 2011

透過長達8個月周密研究分析及數百頁

策略建立成功創造並建立了麗江英迪格酒店

HOTEL INDIGO LIJIANG 的主題風?/span>

與完整的品牌策略.

vocuis indigolijiang brand strategy–2200px 04 2011 1
vocuis indigolijiang brand strategy–2200px 11 2011
vocuis indigolijiang brand strategy–2200px 12 2011
vocuis indigolijiang brand strategy–2200px 18 2011
vocuis indigolijiang brand strategy–2200px 14 2011
vocuis indigolijiang brand strategy–2200px 13 2011
vocuis indigolijiang brand strategy–2200px 04 2011
vocuis indigolijiang brand strategy–2200px 03 2011

indigo logo 300x180

Any INDIGO
is unique

球王会体育官方app creates unique and memorable hotel experience
for each HOTEL INDIGO hotel.

Each HOTEL INDIGO has many stories.These stories may happen at the original site of the hotel, or its surrounding streets, and they are fermenting as time goes by, becoming more precious. All HOTEL INDIGO hotels are located at local famous culture regions to fully show the local regional features. As for the building styles and internal decorations, HOTEL INDIGO, with its great originality, is designed and combined with local culture to build such a staying space with which the visitors and owners are so fascinated. Therefore, you will never find exactly the same two HOTEL INDIGO hotels. Staying at HOTEL INDIGO, customers may enjoy high-quality hotel living and gain a new and unforgettable experience.

球王会体育官方app, as the creative design development partner of IHG INDIGO, leads all members in other consultant creative teams to create brand stories and explore many beautiful stories for every entrusted INDIGO hotel from selection of story elements, theme positioning to conversion of design concepts, enabling visitors to experience its brand spirit and acting as the guidance for hotel space design and marketing strategies.

100

Countries

4700

Hotels

160

Million of Stays

10

Famous Hotel Brands

Unknown

Client
IHG
Project
HOTEL INDIGO – Lijiang
Services
Hotel Branding Strategy

About IHG

IHG, as a global hotel group, possesses over 4700 hotels spreading in nearly 100 countries all over the world, with 674,000 guest rooms or so. IHG expects to build “Great Hotels Guests Love?by the combination of brand hotels at different regions, outstanding staff and first-class deliverable system. The core of its enterprise culture is “promise to do everything carefully and responsibly?

ihg logos
MORE
CASESTUDIES

The post INDIGO HOTEL ?Lijiang Yunnan, China -copy appeared first on 球王会体育官方app Branding & Design.

]]>